2023 will arrive as scheduled, and as you wish, all freedom and happiness will arrive as scheduled!
At the beginning of the new year, SocialEpoch people also have many whispers for you:
I wish you happiness and joy in the new year. We are one year older again. Growth means experience, and growth means challenges. But no matter how old you are, long live happiness!
Secondly, I hope you are in good health. Whether you are a tom yin worker (a migrant worker who works under the shade in winter) or a yang guo worker (a person who works under the sun), remember to drink plenty of water and wear a mask to protect yourself and your family.
Third, I wish you success in your career. In 2023, the epidemic policy will be relaxed. This is a good time for cross-border people to make money through global expansion. We will continue to be your marketing expert on the road to global expansion.
Below, we have selected the essence of 53 articles in 2022, focusing on the differentiated marketing method of overseas owned-channel operations. We are willing to "go to the high-rise alone and look forward to the end of the world for overseas owned channels" with you!
▶About why WhatsApp
Just like WeChat is indispensable for domestic owned channels, WhatsApp is always indispensable when it comes to overseas owned channels. Before everything starts, we need to establish an in-depth understanding of why WhatsApp is used as an overseas owned channel, so that we can better understand why. In this regard, you can read these articles:
Why I advise you: Do cross-border owned-channel marketing, don’t use WhatsApp easily!
It’s time to make this clear: Why use WhatsApp for overseas owned-channel marketing
Add customers to WhatsApp-like IM tools to realize online socialization and digitalization of business operations
An article analyzing the WhatsApp product ecology, crossing the ocean is far more exciting than imagined WhatsApp fully opens its cloud interface, will overseas versions of mini programs be far behind?
▶About overseas owned-channel operations
SocialEpoch built a SCRM system based on the WhatsApp ecosystem from scratch and built the infrastructure for overseas social owned-channel marketing. During this process, we received increasingly clear user feedback: Regarding overseas owned-channel operations, everyone’s thinking generally changed from what and why to do it to how to do it. These articles provide a comprehensive explanation of this matter:
From the question of whether to do it and how to do it, where should overseas owned-channel operations start?
How long has it been since you started doing owned channel global expansion?
Drive customer flow when you are free, and drive orders when you are busy - 3 minutes to tell you how cross-border companies can improve member stickiness
How do cross-border enterprises achieve customer acquisition growth from both the existing and incremental perspectives—with mind map attached How to efficiently link every overseas user one-to-one? 2W+global expansion merchants do this From the perspective of user portraits, let’s talk about why cross-border enterprises need SCRM (Social-CRM) more.
▶About WhatsApp operation
As the instant messaging tool with the most users in the world, WhatsApp has the characteristics of account = mobile phone number, account is the link, and the first message cannot be blocked. It also has problems such as account suspension and loss of customer resources. So, how to avoid account suspension risks and use WhatsApp’s inherent advantages to maximize marketing value? Below, these practical tips for operating WhatsApp are definitely what you need.
Ten common questions about WhatsApp marketing, explained at once! Just three steps to teach you how to quickly find massive customers on WhatsApp
The history of blood and tears of 5000+account suspension led to these 16 secrets of WhatsApp account suspension Overseas social media knowledge card: WhatsApp account risk reduction skills and account suspension resource retrieval methods Eight free tips for using WhatsApp, each one is amazing
▶About Facebook operations
Facebook is the leader among overseas social media. It has a large number of users, rich ecological functional touch points, and rich content. When people all over the world are flocking to Facebook, how can you gain brand exposure and traffic growth opportunities through low-cost operations? What is more appropriate to put in the framework of Facebook operations? The following content should give you some reference:
Ten common questions about Facebook marketing, explained at once! Overseas social media knowledge card: Why cross-border people love Facebook marketing
See how popular B2B cross-border sales Facebook marketing is from XCMG International Customer Festival Practical sharing: How to get 10,000+ exposures for your Facebook posts
97% of customers say that reviews influence purchasing decisions, so how do cross-border merchants influence these 97%? Let’s start with Haihou losing the role of “Haihou”——On the importance of VOC to DTC brands
After scanning a hundred posts of DTC brand Warby Parker, we found these
Facebook account risk reduction number and unblocking method, comprehensive and practical
▶About TikTok operation
Everyone knows that short videos are the dividends of global expansion marketing, especially based on TikTok, an overseas short video platform. It is the hot spot for overseas short videos. It has an interface and algorithm mechanism similar to Douyin in China. It is a social media platform that is both familiar and unfamiliar to everyone. From the perspective of domestic Douyin’s mature operating model, Nuggets TT can start from the following perspectives:
TikTok Gold Rush: It’s not too late to know how to play TK+WA
Annual turnover is tens of millions of dollars! How is TikTok+overseas owned channel implemented?
▶About the value of overseas social marketing
These two articles, combined with the advantages, cases and implementation methods obtained by enterprises through social marketing, will help you discover the core of cost reduction and efficiency improvement:
How can small social information empower brands to communicate more, make more transactions, and save more (1) How can small social information empower brands to communicate more, make more transactions, and save more (2)
▶About DTC brand and independent station owned channel
As the first choice of many global expansion brands, DTC strategy + independent website + social owned channel is a bridge to strengthen the connection between brands and customers. What is the DTC model and how to combine social owned channels to attract, retain, add value and repurchase independent website customers? You can read these articles, or you can communicate with us about the overall solution.
From DNVB to DTC - 5,000 words to explain the past and present of the DTC model Several marketing strategies that are essential for DTC brands. Do you do the same?
External network takes stock of the most worth learning overseas DTC brands in 2022, Speed Mark Two inconspicuous small details on the website determine the conversion rate of your independent website
▶About Amazon-like platform owned-channel operations
Whether it is an Amazon-like platform, Alibaba International Station RTS platform, or a social media platform such as FB/TT, doing a good job in owned-channel operations means building a precise customer reserve traffic pool for the platform, which can feed back the platform's owned-channel operations, do compliance evaluation, accumulate customers and empower global growth, and can also do global customer distribution. For owned-channel operations on Amazon-like platforms, you can read this article in detail:
▶About S2b2c social e-commerce model
The S2b2c model is called by Professor Zeng MingThe first breakthrough innovation model in the era of intelligent business, overseas companies such as Meesho/GlowRoad are thriving and growing rapidly with this model. So, how can cross-border brands develop by combining this differentiated S2b2c social e-commerce model? The following two articles should give you some reference:
Amazon acquires GlowRoad. How popular is social e-commerce, which even giants cannot escape? One article explains the cross-border S2B2C model and practical strategies for online brands/new retail brands
▶For social new retail owned-channel operations
These articles are mainly aimed at opening physical stores, such as: how retail/catering brands can do a good job in the social new retail owned-channel operations model. The content mainly includes: First, when online growth is weak, why are everyone starting offline operations one after another? Second, in the process of operating offline physical stores, how to combine the social owned-channel marketing model to retain all customers who enter the store as much as possible and increase the customer repurchase rate? Third, how to combine online social owned-channel operations to improve the store's business scope and time when the store is closed? Of course, there is a lot of content here. This article is just to give you a summary and a more detailed operating model. Welcome to communicate with us one-on-one.
Global DTC brands are rushing offline, and the value is not limited to user experience and brand image. From Offline to Online, one key move is to retain customers entering overseas physical stores.
▶For B2B cross-border sales and Social Selling
As one of the mainstream global expansion models, B2B cross-border sales has always been loved by cross-border people. However, whether it is the platform model or other online and offline order models, growth has encountered a bottleneck period. To put it bluntly, inquiries are becoming increasingly difficult. In addition, unlike B2C cross-border e-commerce, which is more traffic-oriented, the customer journey of B2B cross-border sales is relatively long, the unit price is relatively high, and of course the customer repurchase value is also high.
In this case, efficient retention of customer data, and then on this basis, one-to-one or even many-to-one refined operations for each customer have become the key to retaining customers and promoting customer repurchase. How to implement this, you can read these articles:
Regarding the owned-channel marketing method of B2B cross-border sales, let’s take a comprehensive inventory (with real cases) Have you discovered that B2B cross-border sales are the group that should be the overseas owned channel?
Once the chatbot is set up, no customer can escape! B2Bcross-border sales marketing special (2)
Inquiry consumption is not converted? The salesman said he would not take the blame - B2B cross-border sales marketing special
In addition, the entire traffic marketing position has also begun to show the trend of decentralization and online socialization. The acquisition, mining, interaction, connection and operation of sales intelligence based on social media and social platforms have also become differentiated new opportunities for B2B marketing and sales. SocialEpoch has also created a B2B Social Selling overall solution for such customer needs. For details, you can see here:
SocialEpochB2B Social Selling overall solution - build sales on social media/social
Regarding the dual value of Facebook operations to B2B cross-border sales marketing products and effects:
▶Marketing Automation
Marketing Automation is the embodiment of an enterprise's marketing technology capabilities and can bring both qualitative and quantitative changes to marketing. Based on WhatsApp SCRMowned-channel operations, marketing automation can help enterprises conduct single, multiple and periodic marketing targeted at customer tags and stages, improving the quality of customer interactions and reducing labor costs.
▶About SocialEpoch cloud mobile phone
SocialEpoch cloud phone is a new ecosystem of mobile applications, a mobile ARM server placed in the cloud. N cloud phones can be released instantly, saving enterprises high hardware and operation and maintenance costs, accelerating product development processes, and ensuring the stability of business services. Let me just say this quietly, you will receive a free TikTok operation treasure when you purchase a SocialEpoch cloud mobile phone.
▶About overseas event marketing
Whether it is the just-concluded World Cup or other major overseas cultural and sports events, online social media is a golden zone for online discussions and a good opportunity to gather a large number of people and explore business opportunities. So, how to combine social media such as Facebook to find the dual value of brand promotion and customer acquisition for a large number of customers? You can do the same as many SocialEpoch customers:
The World Cup, which opens in one month, will not only be held in Qatar, but also online
▶About overseas owned channel customer cases
Based on global expansion social owned-channel marketing, SocialEpoch has served many customers. With the authorization of customers, we have also exported some owned channel strategies that have been implemented by customers. If you are also doing or preparing to do this, you can take a look at these, or you can consult a pre-sales consultant for more implementation details.
Flow, flow, flow! The eternal pursuit of cross-border people—owned-channel expansion customer case②
The hard truth of cross-border sales marketing: retain, convert and repurchase - owned channel global expansion customer case ①
Real shots of SocialEpoch customer cases: Let’s take a look at how they conduct overseas owned-channel operations
▶About SocialEpoch brand
SocialEpoch is a global expansion social owned-channel marketing brand, creating a full-link solution with WhatsApp social owned-channel marketing as the core, and providing overseas social owned-channel marketing infrastructure for cross-border and overseas enterprises. We have received ISO/IEC 27001:2017 certificates, Extraordinary Awards, Planet Awards, and various industry association governing units, etc. We have also begun to gain more and more customer and industry recognition.
Who is SocialEpoch? Where does it come from? Where to go? SocialEpoch corporate video released online BrandStar Awards 2022 winners list announced, SocialEpoch won the Service Innovation Award
▶About the 2021 year-end collection
At this time last year, we also launched a year-end special. If the above is not enough, you can check out these. In addition, we also have books specifically for DTC brand global expansionowned-channel operations. If you are interested, you can also send us a private message to get the physical book. Finally, if you have content related to overseas owned channels that you want to see, you are welcome to leave a message with us. We value your opinions and look forward to co-creating ideas with you and exploring richer and more valuable content together.
