Why more and more cross-border sellers and cross-border e-commerce companies like to use WhatsApp
Because customers are all on WhatsApp!
With 2 billion monthly active users, covering more than 180 countries and regions around the world, it is a commonly used IM (Instant Messenger) tool in 58 countries, and it ranks first in global instant messaging... Such an excellent report card has firmly locked WhatsApp’s dominance in the overseas IM industry.
High coverage gives WhatsApp super strong connection capabilities. Just like domestic users are using WeChat, many, many, many overseas users are using WhatsApp. In short: WhatsApp connects people. From morning to night, from work to life, WhatsApp serves users with the convenience of online real-time communication, and allows users to stay here willingly. WhatsApp is opened an average of 20-30 times a day.
Because WhatsApp is effective in developing customers!
As the saying goes, every cross-border salesperson and every cross-border e-commerce merchant will always have one less customer in their contact list. WhatsApp development customers have unprecedented unique advantages: first of all, it has a large user base; secondly, WhatsApp can send messages to strangers, and the first message cannot be blocked, which means that it can directly send the first message.
Facts tell us that mere reach is not enough, the open rate and reading rate will also affect the subsequent inquiry conversion effect. In addition to the influencing factors of the development letter copy itself, the real-time online reach of WhatsApp makes it impossible for customers not to open the message, and there will always be reminders if they do not process it. Therefore, the opening rate and reading rate of the WhatsApp development letter will also be relatively high.
Traditional emails can also be set to spam and blocked. In comparison, WhatsApp’s sales prospecting effect is really much better. Moreover, WhatsApp is based on phone number registration. Phone number = WhatsApp account. Obtaining one of them is equivalent to having another contact information, which makes it easier to accurately target customers.
Large customer base and good sales prospecting effect, I wonder who doesn’t love such a WhatsApp cross-border person?
Why do overseas owned-channel marketing?
Reduce customer acquisition costs, achieve one-on-one contact with users, and accumulate corporate digital assetsThese are the three major values of social owned-channel marketing. Let’s break it down one by one:
Reduce customer acquisition costs:
Owned-channel operations mean that the enterprise has its own user pool, and this user pool can be directly accessed unlimited times. Therefore, compared with public domain advertising, the cost of reaching precise customers in owned channels is very low, not to mention the cost of secondary traffic after many untransacted customers are lost in vain.
In the owned audience pool, each customer has unlimited value: the value of repeat purchases, the value of increased unit price, LTV lifetime value, and the value of referrals to social circles. As long as there are owned-channel operations, the value of each customer in the owned channel pool can be expanded infinitely. Customer value-added, ROI increased; customer recommendations, new user customer acquisition costs reduced.
Continuous one-on-one contact with users:
Every business is eager to communicate directly with customers. Because of direct access, it can better realize the DTC (Direct to Consumer) strategy of brand global expansion. Because of direct contact and bypassing middlemen, marketing contact costs will be lower, companies will have the opportunity to obtain direct feedback from users, and have the opportunity to use customer feedback to determine corporate business decisions, and even realize the reverse-driven C2M model (Customer to Manufacture).
Precipitating enterprise digital assets:
Also because of direct access, companies have the opportunity to accumulate their own customer digital assets. From marketing to sales to after-sales, use SCRM tools based on social platforms to connect the front, middle and back of the business to achieve online, social and digital business operations. Under the wave of digitalization of everything, we use marketing digitization as the entry point to forge digital iron and steel walls for enterprises.
Why use WhatsApp for overseas owned-channel marketing
Because WhatApp is the overseas IM instant messaging tool with the most users, and also because IM tools can achieve the strongest one-to-one connection with customers.
Wherever the customers are, that is where the main battlefield of marketing is. Because WhatsApp connects billions of users and has extremely strong customer stickiness, it can naturally connect countless businesses and people. And it is a one-to-one strong connection. There has never been a certain form of connection that can achieve one-to-one real-time online direct access like IM.
Establishing an overseas owned channel on WhatsApp is the right time, place and people.
This seems to be a discovery from the user side, but from WhatsApp officials and the company itself, it seems to be more necessary. In May, WhatsApp released Cloud API, firmly establishing the official luxury ecosystem of WhatsApp Messenger APP+WhatsApp Business APP+WhatsApp Business API+WhatsApp Cloud API. When it comes to monetizing WhatsApp, no one is more eager than Zuckerberg and WhatsApp officials.
From the perspective of cross-border sales and cross-border e-commerce companies, a significant change in recent years is: involution.
Various rolls, marketing rolls, product rolls, price rolls... everything is in rolls. The global supply chain system is constantly being optimized, the dividends of mobile Internet are disappearing, traffic is decentralized and fragmented, and user needs are constantly evolving. The original business model that relies on volume and extensive management has long been abandoned by the times. Peers are involved, customers are rushing, and under the wave of digitalization of everything, every enterprise needs to achieve refined, digital, online, branded, and owned channel marketing. Use refined owned-channel operations to achieve long-term growth and resist the pressure brought by the complex environment.
Marketing digitalization itself is the most appropriate entry point for enterprise digitalization, because everything starts with marketing, and only with marketing can there be subsequent stories. If the crucial first step is not digitized, how can we talk about connecting digitization and refinement in subsequent processes and using data to feed back the overall operating results of the company.
Digitalization is the basis for refinement and empowers branding. Onlineization is the unique advantage of digitalization in this era. At the moment,IM-based SCRM+CDP+MA has become a typical example of marketing digitalization and owned-channel operations. First of all, Social CRM connects customers, sales and enterprises, achieving efficient external customer service and internal collaborative empowerment. CDP helps enterprises collect and manage first-hand complete user data at multiple touch points. Combined with MA marketing automation, it can achieve accurate push to thousands of people in owned channels, empowering enterprises to do a good job in user operations and expand customer value, and resist industry involution.
In such a scenario, in overseas countries where social networking is decentralized, WhatsApp is naturally an indispensable carrier. Because of its large user base, wide coverage, phone number = WhatsApp number function, real-time online accessibility, constantly improving product ecosystem, etc.
It all starts with getting customers on WhatsApp. When a company adds a customer as a customer service/sales WhatsApp friend, owned-channel marketing naturally begins. With owned-channel marketing based on WhatsApp SCRM+CDP+MA, companies needReduce customer acquisition costs, maintain one-on-one contact with users, and accumulate corporate digital assetswill be gradually realized.
Wherever the customers are, that is where the main battlefield of marketing is. By building a WhatsAppowned audience pool, cross-border enterprises can achieve refined operations and achieve long-term growth.
