The World Cup, which opens in one month, will not only be held in Qatar, but also online

The World Cup, held every four years, is a story that belongs on the green field and is also a feast for the online community.

Thinking back to the last World Cup, the memes of "Messi emoticons, France winning Vantage's refund" are still vivid in my mind, but I didn't expect that the 2022 World Cup in Qatar is only one month away. What unforgettable stories will happen in this World Cup? It seems that it has already created its own topic before it even begins:

This edition is known as the most expensive World Cup in history. At the same time, Messi and Ronaldo should usher in the last World Cup, and the "double pride era" has officially come to an end. I believe it will arouse the emotions and feelings of countless fans. There will also be new stars who will begin to enter the world football stage and gain global attention and expectations. There will also be many unexpected jokes and exciting events...

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Behind this football feast are wonderful events, unforgettable stories, and huge traffic and business opportunities.

According to Meta official information, during the 2018 World Cup, there were 400 million football fans on Facebook and 140 million football fans on Instagram. The number of football fans on these two social media giants is also three times that of other sports. Moreover, through social media, sports fans can also see the personal side of athletes outside the green field.

On Facebook, Messi’s updated avatar, Ronaldo’s encouragement to the team, and James’ heartbreak all seemed to be more topical content than the game.

The World Cup is only one month away. Compared with four years ago,Billions of users, Facebook’s monthly active users have now reached an astonishing2.91 billion. In this huge traffic pool, how can companies or brands tap into this wave of business opportunities and achieve "One month equals a year"What?"

First: The World Cup is both offline and online.

Whether they are real fans, fans of the national team, followers, or bystanders, offline events are always held in those few hours, and the real battles are online, on Facebook, and on Ins.Online, video-based, youthfulhas become a characteristic of many fans, andFacebook is the world’s largest social media forum, is undoubtedly the perfect territory that combines sports and social interaction. Occupy topic development on FacebookWorld Cup Marketing, is an urgent need for overseas and cross-border corporate marketing.

Not only that, fromsocial media platformFrom a different perspective, the World Cup will definitely stimulate countless discussions and exchanges. These discussions can also bring popularity and traffic to the platform, which is also welcomed and needed by the platform. In short, platforms such as Facebook and Instagram are very welcoming to a large number of users and content. Taking advantage of this opportunity to lay out content can be said to be a wonderful opportunity for brands.

Second: The surroundings of the World Cup are far more exciting than the event itself.

The excitement of the World Cup lies in the ups and downs of the event, the twists and turns, the ups and downs, the excitement, and the ups and downs of some people. Such excitement, with the blessing of current information and technology, is more realistic and experiential. Therefore, previews based on the event itself, predictions of the game results, and video pictures of the game process must be the content that fans pay attention to. For example, the popularity of "Squidward", who has accurately predicted the results of the World Cup many times, also illustrates the interest of the World Cup itself.

Outside of the game, the surroundings of the event (players and team details) are sometimes more topical. For example, the three most popular Facebook posts of the 2018 World Cup mentioned above were personal stories of stars Messi, Ronaldo and James, rather than the event itself, which shows the nature of human nature to gossip. For brands, of course, in front of such popular posts, it is not to stop and watch gossip, but to seize the opportunity.Get exposure, comment and repost, gain attention. Of course,Momentum marketingOf course, you can’t just wait for the opportunity to bet. There are also some visible topics that can be planned in advance. For example, this World Cup will be the last World Cup for Messi and Ronaldo. The end of the "double pride era" is a topic that is bound to be hot. The World Cup career reviews, growth stories, and exciting shooting moments of these two football superstars will definitely attract the attention of many fans. These are hot spots visible to the naked eye, and they are also content and opportunities that merchants can plan in advance.

Therefore, from what angles can companies lay out content? Based on customer practice, we have the following suggestions:

• The event itself(Such as event schedule previews, game result reports, process slices, etc.);Event surroundings(Introductions of stars, teams, coaches, and fans; character portraits, historical review of the World Cup, the most expensive World Cup in history, and even other jokes in the process, etc.).

• ClothingYou can talk about the clothes and shoes everyone wears,Mother and babyYou can talk about the children of the stars,3C electronicsYou can study the electronic equipment in the World Cup pictures,BeautyYou can study the makeup of the star's wife or girlfriend to your heart's content...all the surrounding content is worth laying out and digging into. And the ultimate value must be to combine these hot spots, bringing communication and traffic to the brand。

Third: occupying the topic and volume means taking the lead.

we all knowFacebook social mediaMore inclined towards a UGC (user-generated content) ecosystem. The more discussions that a large number of users have spontaneously, the more display and sharing they can get, and UGC is also a more valuable communication position than official PGC (professionally produced content). I have to admit that in many cases, companies' Facebook operations are not effective. The root cause is not that the products or promotional content are not good enough, but that the amount of display on the entire Facebook platform is insufficient. If a company wants to take advantage of the opportunity for marketing during the World Cup, it is definitely not enough to rely solely on the content and fan base of an official account. It can use UGC content to promote its products and acquire customers.

In short, it is to useMassive accounts and massive contentPromote it through various channels such as Page/Group/Post/MarketPlace, etc., and use the voice of users in a small circle to leverage users in a larger circle to participate in discussions and achievePromotional exposure + proactive customer acquisitionCorrect.

Facebook Inquiry Bao has two core functions: batch collection and RPA script automated operation, which can help you quickly find potential customers in massive Page/Group/Post/MarketPlace.Improve customer acquisition efficiency; It can also be run in conjunction with RPA scripts to achieve matrix operations of managing 1,000 accounts on one computer, exponentially increasing the amount of publicity and display, improving account operation efficiency, and reducing personnel costs.

SocialEpoch Facebook inquiry tool is indispensable for World Cup marketing.