XCMG International Customer Festival detonates overseas social media
Recently, OneSight released2022Q2 "BrandOS TOP100 global expansion brand social media influence list", in this list, the top two sub-industries are gaming and consumer electronics, and you would never expect that the third place is industrial manufacturing!
This data result seems to open up the social media marketing trend that manufacturing and other B2B cross-border sales industries are paying more and more attention to. In this list, the construction machinery brand XCMG has gained countless attention with its outstanding social media marketing achievements. On Facebook, its homepage has accumulated 1.82 million+ fans, and the cumulative interaction volume in Q2 has reached 260,000.
Not only that, XCMG Group also uses various hashtags and festivals in Facebook marketing. With the hashtag #XCMGolive, they created the International Customer Festival, which was held for the first time in 2020 and attracted much attention, focusing on showing the development and technological achievements of XCMG Group to global users.
For international trading companiesglobal expansion, Facebook marketing is a must. In OneSight's list, in addition to the outstanding representative XCMG Group, there are many cross-border sales brand global expansion companies.
Compared with the display of coupons and product details by B2C cross-border e-commerce companies, the marketing of international trading companies in the social media matrix will not only emphasize product information, but also emphasize comprehensive advantages such as production technology. In terms of the value of social media product promotion, we will continue to develop its customer acquisition capabilities.
In recent years, as the influence of social media represented by Facebook continues to strengthen, more and more B2B international trading companies have begun to focus on social media marketing like 2C brands. By outputting more interesting and friendly content on social media, we can enhance corporate brand promotion and establish direct contact with customers, achieving the dual value of customer acquisition + brand promotion.
Facebook marketing, a must for B2B cross-border sales marketing
XCMG Group's International Customer Festival is just a microcosm. In this social media holy land where countless milk and honey flow, there are also countless opportunities hidden for international trading companies to explore.
For international trading companies, the temptation of Facebook lies not only in its huge user base. On this pan-content social media platform, there are rich content forms and many traffic entrances.
The first recommendation is the Page homepage, which is similar to the domestic Weibo homepage. Taking the FB homepage of XCMG Group as an example, we will see various contact information or social media addresses such as website, email, Twitter, Ins, TikTok, Linkedin, Youtube, etc. This collection itself is a reflection of brand professionalism and value, and can also help users understand the brand and establish connections in a favorite way.
On the homepage, we naturally cannot leave out the huge value of posting. This is a relatively dynamic corporate showcase. The topics of posts can be displayed one by one from products to technologies to comprehensive strength. The content forms include text, pictures, videos, animations, links, etc. You can also create brand or product-related topics through hashtags, and continue to shape brand or product differentiation through content output.
Third, the marketing position that every brand cannot miss is the Group group. The groups in FB are similar to the interest groups in our domestic Douban. They are circles of similar hobbies or characteristics. The group itself has great social circle value and interacts with each other, and the KOL/KOC born in the group is also very beneficial to corporate marketing. It can achieve the effect of getting one person = getting a group of people. In addition, finding specific groups through keywords and other information will also have huge marketing value for the company.
Fourth, of course, MarketPlace transaction posts are easily ignored by many people. Their value is approximately equal to that of domestic second-hand trading platforms such as Xianyu and Zhuanzhuan. They can gain attention through low-price strategies or attract customer acquisition with low-price products, thereby establishing contact with potential customers.
Inquiry, inquiry, inquiry
Different from the brand promotion of big brands, for many small and medium-sized international trading companies, the more prominent appeal of social media marketing is effect, that is, inquiry.
Facts tell us that simple content display and natural traffic are difficult to guarantee the quantity and quality of inquiries, and it is also difficult for enterprises to achieve a positive input-output ratio. If you want to improve the effectiveness of corporate Facebook marketing in a short period of time, a simple operation is to use batch, matrix, and vigorous operation methods to achieve miracles.
This can be seen from the marketing of new domestic brands and new products. When many domestic brands and products are just launched online, it is difficult to attract attention and recognition all at once. By leveraging some KOL/KOC, you can create a matrix of 1,000 Xiaohongshu notes + 1,000 Weibo posts + 1,000 Douyin content, quickly gaining attention and purchases. Users of these transactions can generate more discussions in social media, and then continue to trigger discussions and purchases like a snowball. With the help of a large number of users + content + batch marketing operations, the product or brand will become an instant hit and receive a large number of inquiries.
By analogy to Facebook marketing, there are two ways to obtain accurate inquiries:
1. There are a large number of interest circles in Facebook Pages, Group groups, and MarketPlace transaction posts. There are even many target customers in relevant FB homepage topics. You can target these groups to develop customers.
2. Create a batch matrix account operation, conduct content marketing in posts and reposts, transaction posts, groups, and comments on the entire FB platform, add product information or contact information, etc., and attract customers' attention with batch matrix content that works wonders, thereby developing target customers and obtaining inquiries.
Is there a system? Able to complete FB batch marketing
Needless to say, on Facebook, there are a large number of customers of B2B international trading companies. We have customers who post up to 10,000 posts per day, and we also have customers who generate orders of US$600 per post. How to quickly find these customers before the competition? Naturally, system assistance is needed.
Facebook Pinxuanbao is such a batch + matrix FB marketing system, through a system:Combining keywords, you can develop a large number of customers through channels such as public homepages, FB ads, groups, competitive potential customers, and MK merchants; you can also combine it with matrix accounts to share brand information through groups, comments, posts, links, etc., and develop accurate users to establish connections.
A system that uses a large number of account matrices to work wonders, solve your Facebook marketing problems in batches, and keep inquiries coming.
