If you are a cross-border owned channel, don’t use WhatsApp easily!
Because once you use it, you will find out how great WhatsApp is.
As far as the official functions of WhatsApp are concerned, it can be said that it is the chosen one for reaching strangers.
First: a WhatsApp account is a mobile phone number. With one of the two, you can accurately target customers and establish contact with them;
Second: WhatsApp can send messages to strangers and add friends. The first message can be sent directly, which is very advantageous for sending letters;
Third: WhatsApp account is the link. In other words, a session can be initiated directly through a link, without the need to enter account IDs one by one, saving a lot of tedious work. In merchant traffic and customer consultation, it provides the shortest communication path and the best experience for both parties.
PS: SocialEpoch’s free tool Diliubao, on the basis of adding friends through links, implements the functions of adding live codes for adding friends and joining live codes in groups through WhatsApp. It can combine multiple accounts or groups into one link. You can contact the customer service at the bottom to get it for free.
Looking at the entire official ecosystem, commercial functions are also making rapid progress, and it is becoming more and more convenient for enterprises and merchants to do WhatsApp marketing. From a single Personal plan of the Messenger APP, to a business version of the Business APP that serves small and medium-sized sellers, to the WhatsApp Business API (we refer to it as WABA) that integrates bulk messaging, hyperlinks, and chatbots, the WhatsApp ecosystem has built a strong, medium, and weak owned channel connection system of varying degrees, and has also radiated the needs of enterprises of different sizes, large, medium, and small.
Not to mention the innate advantages of 2 billion monthly active users, Meta’s official strategic plan for WhatsApp’s social monetization, and users’ online social habits.
Doing WhatsApp marketing is equivalent to doing overseas owned channels.
The essence of owned channel is low-cost unlimited access. Through WhatsApp contact, merchants can convert all customers in the public domain scene into members of their own owned audience pool, or even into loyal members, building a foundation of trust. Combined with repeated low-cost communication and contact, they can achieve customer conversion, repurchase and sharing, expand customer value, and improve corporate operating results.
But it is undeniable that WhatsApp marketing is also accompanied by many problems, such as WhatsApp traffic, WhatsApp bulk messaging, customer batch management, group operations, chat robots, easy account suspension and other issues. Faced with these problems, of course there are thousands of solutions:
- For WhatsApp traffic: You can use Facebook’s batch account matrix to promote traffic, you can also collect leads from public homepages, FB ads, groups, competitive potential customers, MK merchants, etc. You can also use WhatsApp potential customer mining to find a large number of customers in three steps based on keywords;
- For WhatsApp bulk messaging: You can use the official API or use WhatsApp SCRM to import work orders with one click for bulk contact;
- For customer management: It can be combined with WhatsApp SCRM to write follow-ups and tag customers, and establish a marketing system targeting thousands of people in the owned audience pool;
- For group operations: you can create different roles for the group and use content to promote group activity and customer conversion;
- For chat robots: it can combine keyword replies, quick replies, and default replies to respond to customer needs through intelligent chat;
- For accounts with dead accounts: Multi-account access, diversion and other methods can be used to reduce the marketing weight of the account to reduce the risk of account suspension; account suspension resources can also be retrieved through agent transfer to minimize losses.
Of course, if you want to do a good job in WhatsApp marketing and promote customer conversion and repurchase through owned-channel operations, there must be a lot of problems. Don’t worry, we have sorted these out for you. They are basically all in this "DTC Brand Global Expansionowned-Channel Operations Manual", from basic account warming to WhatsAppowned-channel marketing methods. For the detailed content of the manual, you can read the introduction below. If you are anxious to get the book, you can skip the scan code and consult directly.
The "DTC Brand Global Expansion Owned-Channel Operations Manual" contains five parts:
The first basic article:
Here we explain the concept, essential meaning and connection with DTC brand global expansion of overseas owned channels. After reading this, you will have a clear understanding of overseas owned-channel operations;
The second practical chapter:
Here we talk about how to do a good job in overseas owned-channel operations from seven perspectives including overseas social media giants such as WA/FB/TT and customer acquisition/owned-channel operations/distribution fission/overall solutions;
The third practical chapter:
SocialEpoch combined past actual combat scenarios to explain how enterprises in seven types of scenarios, including cross-border salesB2B, cross-border B2C platforms, DTC independent stations, overseas social media players and mobile Internet global expansion, can make good use of owned channels to empower corporate marketing operations;
The fourth case:
We have selected cases of desensitized customers and introduced practical operational ideas on the basis of hiding key customer data and protecting the privacy and rights of SocialEpoch customers. Please feel free to eat;
The fifth trend article:
SocialEpoch has always been deeply involved in the front lines of overseas owned-channel operations, social e-commerce and cross-border S2B2C models. It has also summarized some current and future prospects and thoughts on overseas owned channels, which are hereby presented.
Practical guidance + practical information output + system empowerment, the trinity solves difficult problems in WhatsApp marketing, helps business operations grow, and enhances customer lifetime value.
