Let’s get straight to the point and show you the real data of my post (close to 20,000 impressions). Of course, I also got a good amount of inquiries. The following is a summary of some methods to improve the exposure of posts based on practice, and I would like to share them with you:
▶ How to post promoted posts on Facebook?
Before talking about exposure methods, let’s first talk about how to post the most suitable posts on Facebook:
Should the posting subject choose to post on a public homepage or a personal homepage? Before choosing, we must first understandThree major differences between [Public homepage] and [Personal homepage]。
promotion value
The so-called public homepage is another layer of identity in Facebook that is independent of the personal homepage. It can be understood as another account system. In other words, you can treat the public homepage as another account. At the same time, from the perspective of the information structure and supporting facilities of the public homepage, the public homepage has more commercial value and is more worthy of promotion. On the other hand, a personal homepage is more like a circle of friends that contains daily records, and its promotion value is relatively small.
Risk resistance
The public homepage is attached to the personal account, but not completely attached to it. Because even if the personal account is blocked, the public homepage can still operate normally. At the same time, administrators can be added to the public homepage. If the main account is blocked, other administrators can still continue to operate.
Public homepages are extremely replicable (except for in-depth professional operation types). Even if the public homepage is blocked due to reporting, we can still copy an identical public homepage in a very short time. Therefore, from the perspective of cost and flexibility, the public homepage has extremely high risk resistance.
On the other hand, the personal homepage is closely related to the main account. The account directly affects the accessibility of the personal homepage and has poor risk resistance.
owned channel carrying and conversion capabilities
The public homepage is equipped with the [meta business suite] management system, and at the same time directly connects to WhatsApp, supporting point-to-point traffic to WhatsApp. From data analysis to conversion of owned channels, the capabilities of the public homepage are extremely powerful.
At the same time, it supports powerful marketing functions such as publishing event information, product discount information, and directly binding groups. It is definitely the best choice for marketing entities within Facebook.
On the other hand, personal homepages have no marketing attributes and are not suitable for marketing.
▶ How to create a standard advertising post?
A standard advertising post must meet the following points:
- The writing is clear and the content is short, highlighting product highlights and grasping customer pain points (the content should not exceed 9 lines, 3 to 5 lines are optimal);
- 1 to 4 pictures are the best, so as to shorten the time for customers to obtain the central idea of the post and reduce the cost of understanding for users;
- Add a WhatsApp contact button to facilitate customers to contact you directly through posts.
▶ How do we distribute posts?
We all know that groups are the place with the most traffic and most active users on Facebook, and from the perspective of the tolerance of content, groups are also the most tolerant, so publishing our posts in groups is the best choice.
How to batch spread our posts into groups, Facebook Pinxuanbao has launched three methods: commenting, posting and reposting.
- Now that we have the method, how do we choose the group to carry the content?
If we use inertial thinking and use personal industry keywords to search for groups or content related to ourselves on Facebook, this is exactly contrary to expectations. Those found through industry keywords are often peers. Advertising in peer groups has obvious effects.
In fact, we all know our target customer portraits very well. Let us think from the perspective of the target customers: What are the frequently browsed groups and what are the interests and hobbies? Only by searching based on the interests and hobbies of target customers can we get our target group.
▶Summary
When searching for C-end customers on Facebook, you must not search for any keywords in any industry. What is found in this way is basically a competition. The goods haven't been sold yet, so how can they come to you to buy them? If you are looking for B-end customers, try to search for keywords in the upstream and downstream of the business chain or the industry itself.
Today, our customers are inundated with ads that are ubiquitous in images, videos, and advertorials. According to the advertising monitoring data of Miaozhen System, the average number of advertisements that customers are exposed to every day is hundreds of times, and customers have no perception or memory of most of them. Under the high-intensity marketing bombardment, customers have become immune to marketing.
▶A set of data given by foreign research companies
- 9 seconds: the memory time of a fish, and the time it takes for a well-made advertisement to leave an impression on consumers’ minds;
- 1/3: Only 1/3 of the marketing methods that can change consumers’ purchasing decisions are controllable by advertisers;
- 7~15 times: The number of marketing times that consumers need to receive before they are willing to learn about product information.
Therefore, we need to expose our products and brands in front of customers many times to increase their impression of the product and increase their interest in understanding the product. In short, go for massive exposure and distribution.
