1. Why do WhatsApp marketing?
We can understand the necessity of WhatsApp marketing from two aspects:
One: customers are on WhatsApp.
With 2 billion monthly active users, covering more than 180 countries and regions around the world, it is a commonly used IM (Instant Messenger) tool in 58 countries, and it ranks first in global instant messaging... Such an excellent report card has firmly locked WhatsApp’s dominance in the overseas IM industry.
High coverage gives WhatsApp super strong connection capabilities. Just like domestic users are using WeChat, many, many, many overseas users are using WhatsApp. In short: WhatsApp connects people. From morning to night, from work to life, WhatsApp serves users with the convenience of online real-time communication, and also allows users to stay here willingly. The average number of times a person opens WhatsApp is 20-30 times a day.
Second: WhatsApp has good results in developing customers.
As far as the official functions of WhatsApp are concerned, it can be said that it is the chosen one for reaching strangers.
- A WhatsApp account is a mobile phone number. With one of the two, you can accurately target customers and establish contact with them;
- WhatsApp can send messages to strangers and add friends. The first message can be sent directly, which is very advantageous for sending letters;
- The WhatsApp account is the link. In other words, a session can be initiated directly through a link, without the need to enter account IDs one by one, saving a lot of tedious work. In merchant traffic and customer consultation, it provides the shortest communication path and the best experience for both parties.
PS: SocialEpoch's free tool Diliubao, on the basis of adding friends through links, implements the functions of adding live codes for adding friends on WhatsApp and live codes for joining groups. It can combine multiple accounts or groups into one link. You can contact SocialEpoch customer service to get it for free.
Facts tell us that mere reach is not enough, the open rate and reading rate will also affect the subsequent inquiry conversion effect. In addition to the influencing factors of the development letter copy itself, the real-time online reach of WhatsApp makes it impossible for customers not to open the message, and there will always be reminders if they do not process it. Therefore, the opening rate and reading rate of the WhatsApp development letter will also be relatively high.
Traditional emails can also be set to spam and blocked. In comparison, WhatsApp’s sales prospecting effect is really much better. Moreover, WhatsApp is based on phone number registration. Phone number = WhatsApp account. Obtaining one of them is equivalent to having another contact information, which makes it easier to accurately target customers.
Large customer base and good sales prospecting effect, I wonder who doesn’t love such a WhatsApp cross-border person?
2、WhatsApp installation/multi-account access related issues
WhatsApp officially has a web version, PC client and mobile APP. The official version does not have a multi-account access function. If you want multi-account access, you can use WhatsApp SCRM on the PC to achieve multi-account access, and you can log in to up to ten accounts.
Mobile version: Use SocialEpoch’s free tool WaChat, which can be implemented based on multi-account accessTag management, batch publishing, quick reply, automatic reply, cloud store order issuingand other functions.
3. What is the composition of WhatsApp’s official ecosystem?
Looking at the entire official ecosystem, commercial functions are also making rapid progress, and it is becoming more and more convenient for enterprises and merchants to do WhatsApp marketing. From a single Personal plan of the Messenger APP, to a business version of the Business APP that serves small and medium-sized sellers, to the WhatsApp Business API (we refer to it as WABA) that integrates bulk messaging, hyperlinks, and chatbots, the WhatsApp ecosystem has built a strong, medium, and weak owned channel connection system of varying degrees, and has also radiated the needs of enterprises of different sizes, large, medium, and small.
WhatsApp Messenger Personal APP
WhatsApp has many advantages: 1. Simple and lightweight. WhatsApp so far only has three functional interfaces: conversation, updates and calls. For users who face massive amounts of content every day, less is more, simplicity means lightness, and simplicity means efficiency. 2. Registration based on phone number, that is to say, the two are naturally bound. The phone number can be used to quickly lock the WA account. When the phone number is used as the unique personal ID, each user can be accurately searched and locked; 3. Content transmission forms are rich and diverse, including one-on-one chats and group chats, as well as functions such as read receipts and strangers sending messages to create groups.
These functional features enable WhatsApp to meet the needs of instant messaging between individual users and firmly occupy the world of overseas instant messaging. However, WhatsApp does not have a back-end interface and is obviously insufficient in business applications, so the second one, WhatsApp Business, came into being.
WhatsApp Business Business Edition APP
WhatsApp Business was released in 2018. It is also free to download and use. It has almost the same functional interface as WhatsApp and breaks through many of the limitations of WhatsApp's own commercial capabilities. It can achieve many commercial capabilities for small and medium-sized enterprises: 1. WhatsApp Business can be logged in and used on one mobile phone and four other devices; 2. Stores can be created, and payment functions are also enabled in India and Brazil; 3. Product albums can be added, automatic replies can be set, working hours can be configured, etc.
WhatsApp Business API
WhatsApp Business API is a program interface, not an APP, and it requires payment. It has the following characteristics: 1. It can be connected with the enterprise's self-built or third-party digital system (such as CRM), and thousands of chat robots can be created to communicate with customers; 2. It can set transaction reminders, transaction push and other services for the enterprise; 3. The chat robot can realize automatic reply;
4. Multiple agents can use the same account to reduce the bad user experience caused by migration and account change; 5. It can send a variety of media information, attachments, links, etc.; 6. It can be connected with third-party systems to achieve traceability and classification in information regulation and consolidate the digital capabilities of enterprises.
The emergence of WhatsApp Business API has established an efficient communication bridge for large and medium-sized enterprises. With it, enterprises can interact and communicate safely and conveniently with all users around the world, which has revolutionized the instant messaging connectivity of enterprises.
WhatsApp Cloud API
The fourth member of the family, the WhatsApp Cloud API, which was officially released in May this year, can be regarded as the Cloud version of the WhatsApp Business API. The functions of the two are close, but the former can be applied directly to the Meta official, and it is now free (application address:developers.facebook.com）。
From a single WhatsApp application, then WhatsApp Business was launched for small and medium-sized enterprises, to the WhatsApp Business API that later served more medium and large enterprises, and then to the WhatsApp Cloud API that was opened to the outside world in May. Based on this king of instant messaging, a huge ecological empire has grown up unconsciously. For enterprises, the forms of WhatsApp marketing will become more and more abundant.
For more details, click here to view:
4. How to use WhatsApp to attract traffic/customers?
First of all, it must be clear that WhatsApp is just an instant messaging tool, not a traffic platform. WhatsApp itself cannot bring traffic. Customer guidance must be added to WhatsApp through some platforms or scenarios, or customers must be found and reached in batches through customer phone calls to achieve the effect of WhatsApp traffic.
Therefore, there are two directions for attracting traffic to WhatsApp. One is active marketing, finding customers in batches and actively reaching them; the other is using WhatsApp as a traffic carrier in different public domain platforms or scenarios, and placing it in public domain scenarios to allow customers to actively add you.
There are many ways to find customers in batches and reach them. Because WhatsApp accounts are registered based on phone numbers, they can be combined with independent website customer data, historical customer data on the site, APP data, and WhatsApp SCRMowned-channel operations, AI potential mining and other batch collection methods to find a large number of customers. Then, it can be combined with the WhatsApp Business API or the bulk messaging function in WhatsApp SCRM to proactively reach customers and establish contact with them.
The second is to place the WhatsApp account in various public domain scenarios such as websites, Facebook, TikTok, or weak connection scenarios to carry traffic. Generally, WhatsApp accounts in this scenario are prone to account suspension due to too many customers in a short period of time. You can combine it with SocialEpoch’s free WhatsApp diversion tool (WhatsApp friend adding live code link or group joining live code link) to attract traffic, reduce the pressure on customer service, and reduce the probability of account suspension/group closure.
5. How to do WhatsAppowned-channel marketing well?
Online, social, and digital are the common characteristics of this generation. In the past three years of the professionalization of domestic owned-channel operations, social owned channels using WeChat as a carrier have revolutionized the quality, efficiency and sales of many companies. Reducing customer acquisition costs, achieving one-on-one contact with users, and accumulating corporate digital assets have become obvious values of the owned channel model. Facing cross-border global expansion, there are many problems with Amazon's account suspension, the involution of independent website operations, and cross-border sales B2B single orders. Not only that, when the buyer’s market makes people in the people and goods market become the core, when social media overwhelmingly captures users’ attention and time... everything comes together to tell cross-border people: overseas owned channels are already a must-have for business operations.
How to do a good job in overseas owned channels, we can gain some experience from the successful model of domestic WeChat: the essence of owned channels is low-cost unlimited access, real-time connection and real-time reachability have become the necessary attributes of strong connections of owned channels. Overseas, WhatsApp’s 2 billion monthly active user base and the nature of online social interaction make it the best carrier for overseas owned channels. How to do WhatsApp owned-channel marketing well has also become a current problem.
According to SocialEpoch, owned-channel operations pursue the fundamental purpose of operating users. In other words, it is the operation of people. What consumers pursue is never just products, but also services, experiences, and value. Consumption upgrading is a common feature. Every time a transaction is completed, consumers will gain not only the product itself, but also the value and service behind it.
- Some people pursue low prices, so discount promotions will bring them not only the function of the product itself, but also the satisfaction of enjoying the discount;
- When someone joins as a member, they enjoy not only the functions of the product itself and its benefits, but also VIP rights and interests, the super experience of being respected as God, valued and noticed;
- Some people like to share and recommend on social platforms. What they gain is not only commissions, but also a social circle of like-minded people in the same circle, and even a sense of belonging and vanity from using the same product.
Therefore, overseas owned-channel operations are based on meeting the various needs of consumers and realizing the advancement of customer relationships, products, services and transactions from potential customers to fans to customers to members and even partners.
Any global expansion company that wants to do well in owned-channel operations is basically inseparable from this set of customer relationship advancements that start from the perspective of customer gains and corporate profits, and achieve business realization and brand development through continuous deduction and advancement. Specifically on how to do this well, SocialEpoch’s understanding is to focus on both customer management and internal collaboration, and content, focusing on producing interesting and interesting materials. With the assistance of two hands, the process of owned-channel operations is easier and more efficient, that is, the system design, link connection, customer advancement, etc. mentioned above are realized from traffic to conversion to repurchase to recommendation.
6. How to use WhatsApp to achieve batch contact
There are many forms of WhatsApp batch reach, including official API, hierarchical reach that combines tags, groups, and customer status in WhatsApp SCRM, and personalized reach that combines MA marketing automation. There are various forms, and you can choose flexibly according to your own needs.
7. What exactly is WhatsApp marketing doing?
WhatsApp marketing content can be classified according to the strength of different connections:
- They are WhatsApp Business API (WABA) which prefers one-way access and has weak connection capabilities;
- The connection capability is stronger than that of WhatsApp groups, which facilitates batch management and services;
- There are also WhatsApp 1V1 friends with the strongest connection capabilities, which facilitates refined communication and management of enterprises.
For enterprises, they can choose appropriate connection points for WhatsApp marketing based on business type and customer stage.
8. How to set up WhatsApp automatic reply/chatbot
First, you can set up a quick reply library for commonly used reply content to improve the efficiency and quality of communication and replies.
In the owned-channel operations management background, on the PC client, and on the WaChat mobile terminal, addition and modification of quick reply content are supported. On the client side, each salesperson can add words, edit the content of words, adjust the order, group, etc. in the quick reply column, and can also use them immediately and copy them.
When communicating with customers, such a sidebar library will be more fragrant.
Second, Combined with the settings of keyword replies, each company can create its own intelligent chatbot.
In each reply setting, you can set up to ten keywords and five replies. The response time and response method can also be flexibly changed. N words like this, coupled with personalized settings, can even give customers the communication effect of "confusing fakes with real ones, replacing real people with robots." In actual business communication, it can help companies fully liberate salespeople from busy communication, reduce work, and improve communication efficiency.
More details here:
Once the chatbot is set up, no customer can escape! B2Bcross-border sales marketing special (2)
The essence of owned channel is low-cost unlimited access. Through WhatsApp contact, merchants can convert all customers in the public domain scene into members of their own owned audience pool, or even into loyal members, building a foundation of trust. Combined with repeated low-cost communication and contact, they can achieve customer conversion, repurchase and sharing, expand customer value, and improve corporate operating results.
9. How to solve the WhatsApp account suspension problem?
As long as there is marketing behavior, there will be the risk of account suspension, so there is no situation where WhatsApp is 100% free of account suspension. In the actual operation process, you can reduce the marketing behavior and weight of each account through multi-account access, diversion, etc., thereby reducing the risk of account suspension. In addition, for the situation where the account has been suspended, you can send an email to the official help to apply for unblocking; if the unblocking fails, you can use WhatsApp SCRM agent transfer to retrieve the resources of the account suspension to maximize the loss of the enterprise.
Email address for unblocking application: support@support.whatsapp.com
10. What is the connection between WhatsApp and Facebook?
WhatsApp and Facebook are both social applications owned by Meta. WhatsApp has 2 billion monthly active users, making it the instant messaging software with the most users in the world; Facebook has 2.9 billion monthly active users, making it the social media with the most users in the world. There are natural advantages to doing WhatsApp traffic on Facebook. Now, when creating a Facebook homepage, you can add a WhatsApp button and WhatsApp account to facilitate customers to communicate through WhatsApp with one click, and import customers into your own owned channel with one click.
