The answer is obvious: social links.
When "Social" becomes the common characteristic of all users, the relationship between enterprises and usersContact, follow-up, transaction, after-salesNaturally, the entire link journey needs to follow the trend and become "Social".
And this is the "Social" user reach field that almost every enterprise is deploying now. Realize refined operations based on social application ecology: shape corporate IP image, clarify user portraits, achieve warm emotional links with users, full life cycle management, etc.
It can be said that social links have many advantages:
- one-to-one contact;
- Reachable in real time;
- Instant transaction;
- There are temperature close links;
- Enhance users’ sense of participation;
- Interaction methods are diverse and fragmented;
- You can use social circles to expand, etc.
There is a crucial magic weapon when it comes to social linking:SCRM。Domestically, they are basically called WeCom+SCRM; overseas, they are called WhatsApp SCRM.(WhatsApp=overseas version of WeChat).
They conduct "Social" integration in CRM (Customer Relationship Management), retain the advantages of CRM, and integrate the social, digital, and online attributes of this era to establish an interactive, equal, and two-way communication field for enterprises, sales, and users.
So, how can cross-border merchants use overseas WhatsApp SCRM to connect customers?
First, ensure user experience:
SCRM can achieve a high degree of satisfaction of user needs. Overseas WhatsApp SCRM can improve the efficiency and experience of user contact. It can provide timely insights into customer needs through designs such as quick replies to phrase libraries, automatic replies to keywords, user portraits, etc., and combines hierarchical and hierarchical operations to ensure customer experience.
There is also instant translation for cross-border language and cultural differences, allowing overseas users to get timely and fast feedback and replies.
Social-based links can help each user shorten the communication distance, communicate and interact anytime and anywhere, transform from buyers and sellers into social friends, enhance the sense of participation and interaction, and thereby improve customer satisfaction.
Second, enable collaborative sales;
In the current buyer's market, overseas WhatsApp SCRM can help every customer service/sales staff turn passive marketing into proactive attack and customer service.
Sales staff use WhatsApp SCRM to communicate with overseas users, just like domestic sales use WeCom to communicate with individual micro-users. On the basis of establishing an equal trust connection with customers, communication is more casual and timely, saying goodbye to the previous passive marketing methods. It is convenient to capture perceived business opportunities in a timely manner, promote conversions, repurchase and referrals, etc.
Multiple account login, batch import of work orders, one-click bulk messaging, etc. can realize refined batch and high-efficiency operations, further ensuring the efficiency of communication and reach.
Third, empower enterprise management.
Using WhatsApp SCRM, global expansion enterprise customer and sales management can be online and socialized at the same time. Through basic functions such as data reporting, management permissions, data desensitization, risk control monitoring, resignation inheritance, and chat backup, the digital assets of enterprise users can be precipitated and protected.
These SCRM-based digital information and intelligent accumulation are the premise and foundation for enterprises to build owned audience pools, and build a brand community for enterprises. On this basis, overseas owned-channel operations can further demonstrate the company's branding and professional operation capabilities, enhance brand effect and premium capabilities, enhance repurchase referrals, reduce customer acquisition costs, accumulate digital assets, etc., and reap these common advantages of owned-channel operations.
All in all, through WhatsApp SCRM, cross-border enterprises can establish efficient one-to-one contact and links with overseas customers. By serving customers, empowering sales, improving management, etc., each cross-border enterprise can maximize its contact with customers, understand their customers, and establish the cornerstone of emotional links with customers.
