1. Re-understand the commercial value of TikTok
TikTok, commonly known as the "overseas version of Douyin", has almost the same interface and algorithm as Douyin, and also has a localized design for overseas customers. But what is consistent with Douyin is that the rhythm is fast and dynamic, and the little brothers and sisters have many novel and eye-catching things, which firmly lock the user's attention.
According to Statista, as of January 2022, TikTok has 1 billion monthly active users (MAU) in the global ranking of all social media.
Not only that, TikTok also supports 75 languages and more than 150 consumer markets around the world, with 2.5 billion downloads, making it the most popular short video social APP.
Its traffic value and commercial value are unlimited, and its value is continuously amplified thanks to platform creation and social sharing. TikTok is not only a platform for social consumption, but also a stage for active sharing and national creation.
Now, the value of this emerging stage is still budding and growing.
2. Why TikTok + overseas owned channel is the best way to monetize it now
There is no need to describe the value of TikTok to cross-border people. At present, for many cross-border people, it is how to make better use of TikTok to monetize in this growth stage.
There are many TikTok monetization models as shown in the figure. However, why we are more willing to say that TikTok+overseas owned channels is its best-monetized business model now is not only evidenced by the successful case of SocialEpoch, but also from the commercial performance of this short video social giant.
TikTok now,Although it has a huge traffic pool, it is still an interest platform, not an e-commerce platform.At present, TikTok stores cover several countries such as the United Kingdom, Thailand, Vietnam, Malaysia, and the Philippines. Information flow advertising also focuses more on product promotion rather than effects. For merchants, they must seize this opportunity to reduce marketing activities and monetize at the same time.
At the same time, TikTok’s official functions also provide advantages and convenience for cross-border people to divert traffic to owned channels, and have two major beneficial functions:
1. Links can be placed in TikTok:
This is definitely a surprise. You can add your WhatsApp friends or join a group or store website link on your homepage to directly drive customers to the venue or platform you want to make transactions and monetize.
*Here are two must-have tools recommended:Add friends to WhatsApp groups to share information: Users can be directed to different WhatsApp accounts or groups through the same link to avoid situations where a single account group is blocked or customer service cannot provide service, and it is free.
Divertebao adds friends:https://whatsappmarketing.cn/whatsapp-bypass/
Diliubao plus group:https://whatsappmarketing.cn/whatsapp-group/
Linktree, a multi-link collection tool: Multiple links can be grouped together. After clicking on them, the contact information or website you want to recommend will be displayed.
Linktree tool address:https://linktree/
With these tools and the convenience of placing links on your homepage, you can put a link in my bio (link on the homepage) in all available areas of your TikTok videos, live broadcasts, comments, etc., which can be said to greatly improve the efficiency of traffic drainage.
2. You can name your TikTok account by yourself
You can name your overseas TikTok account yourself. In other words, you can set it as your own contact information or brand name or other keywords, which also greatly facilitates the effect of traffic promotion.
TikTok’s official business performance and the above two major functions can be said to have made it a golden partner with overseas owned channels. In short, cross-border merchants can build momentum and publicity in TikTok, attract attention and create high popularity, and then use timely opportunities to divert traffic to the WhatsApp owned channel, so that transactions, conversions, repurchases and referrals can be monetized in the owned channel.
Of course, why TikTok + overseas owned channel is a business model with golden value is not only caused by the above factors. On the value side of overseas owned channels, we found that it has solved a very obvious traffic loss problem for many cross-border merchants:
Assuming that the TikTok homepage is linked to a store, it is best for users to make a transaction directly, but the vast majority of users may not make a transaction and are immediately lost. For cross-border merchants, it costs a lot of money and manpower to divert traffic to the site, which is basically accurate traffic. This loss can be said to be a huge loss.
However, such losses can be avoided by combining social owned channels.Because it is directly linked to WhatsApp or other social tools, merchants will establish social connections with users regardless of whether they make a transaction or not.In this way, even users who have not completed transactions at the moment can promote transactions in the future through social owned-channel operations, while old customers can promote repurchases and referrals.
Three.Key steps in TikTok+owned channel gameplay
Account homepage link: As mentioned earlier, the link setting is completed on the homepage by combining Diliubao and LinkTree, which lowers the entry threshold for users, reduces entrances, and avoids traffic loss.
Post videos to attract traffic: Create a vertical account and occupy a lot of related topics to achieve accurate traffic drainage.
Guide users to click on links: Combined with functions such as pinning comments and video descriptions, it prompts customers to link in their personal homepage (link in my bio) and guides users to establish social connections.
Place an order within the owned channel: Guide users in the WhatsApp social owned audience pool to place orders while establishing social connections, and continuously expand users’ lifetime value LTV and social value.
As a result, enterprises can be opened up fromFrom account creation to content creation to owned-channel operationsRendu Ermai realizes the whole process design of customer acquisition transformation into social distribution.
Four.Two batch operations to improve efficiency
In the entire customer acquisition conversion process of TikTok+overseas owned channels, companies usually have a lot of complex and tedious work in two links: a large number of video publishing work in TikTok account operation and massive customer batch contact management work in the owned audience pool. Now, cross-border merchants in these two links can combine tools to improve efficiency.
For TikTok operations, SocialEpoch has a TikTok operation treasure based on its ecology.Cloud phone + batch video automatic editing + RPA intelligent script operationIt solves the problems of mobile phone operating environment, content production efficiency, and batch account operation. See here for details:
For batch reach management of massive owned channel users, SocialEpoch has developed WhatsApp SCRMowned-channel operations based on its ecological research and development to achieveOne person, one device, batch management of massive customers with multiple accountsfunctions to reduce personnel workload and reduce enterprise operating costs. See here for details:
All the gameplay on Douyin is worth doing again on TikTok.For many domestic merchants, they have experienced or been educated in the relevant operating methods of TikTok+owned channel, which gives them unique advantages compared to other overseas merchants.. I believe that it is only a matter of time before domestic cross-border e-commerce takes over this hot spot. SocialEpoch and you, let’s explore the treasure of TikTok together.
