Case summary:
No matter how the product is updated, no matter how the central platform is replaced, no matter how customer habits change. Traffic has always been the core focus of corporate marketing growth.
Guangzhou, one of the core areas of global expansion in China, has been deeply involved in cross-border frontiers for more than ten years. Mr. Li, the head of Rongsheng Electronic Technology (RONC), has also seen this.
As one of the earliest cross-border people to grow up, Mr. Li has worked hard for more than ten years and led Rongsheng Electronics from scratch to the leading position in the industry. In the process, he also experienced changes in the cross-border global expansion operating model. From offline to online, from platform to social media, from centralization to decentralization, after repeated consideration, Mr. Li chose to start a journey of cooperation with SocialEpoch.
Case introduction:
Rongsheng Electronics is located in Guangzhou, an important cross-border global expansion center city in China. Since its establishment in 2003, Rongsheng Electronics has always focused its business on 3C electronics. Its products include DVDs, USB storage, headphones, chargers, etc. Outstanding appearance design and excellent quality have allowed Rongsheng Electronics' products to be sold to dozens of overseas countries.
In the course of more than ten years of development, Rongsheng Electronics' business sales model has also expanded from offline face-to-face transactions at the beginning to a huge online and offline sales network including online official websites, AliExpress, Dunhuang.com, Shopee and major overseas social media.
Consumers are changing, products are changing, sales methods are changing, and centralized platforms are changing. As a witness of this cross-border change, Mr. Li, the head of Rongsheng Electronics, also feels the migration of traffic centers in the general environment. It also gave him a more objective and cautious attitude towards how to choose marketing growth services.
Mr. Li’s caution about marketing services made the cooperation between SocialEpoch and Rongsheng Electronics full of difficulties. However, after four or five meetings and communication, and assistance in solving many practical problems related to social media, Mr. Li also felt the professional ability and attitude of Guangzhou Regional Business Manager Tang Haiyang, and solemnly chose to start cooperation with SocialEpoch.
In terms of the form of cooperation, Rongsheng Electronics chose Facebook Inquiry, an active batch social media traffic diversion service based on Facebook, to solve the core traffic problem of the enterprise.
Customer background:
In short, after more than ten years of operation, Rongsheng Electronics has developed from zero to one, and then from one to N. Before the benefits of the social media era, they also experienced offline exhibitions, stalls, and online sales channels and models such as Alibaba International Station, Dunhuang.com, AliExpress, and Shopee. For them, the need for marketing services is also very straightforward: traffic, traffic, traffic!
Opportunities for cooperation:
Before the formal cooperation, Mr. Li had in-depth communication with SocialEpoch Guangzhou Business Manager Haiyang four or five times. Having been operating cross-border for more than ten years, they have seen too many marketing service providers of all kinds. Like many customers, they are concerned about the product itself and whether the after-sales service can keep up with it in a timely manner.
During the pre-sales service process, Haiyang helped Mr. Li solve practical problems in social media operations, such as account usage, account suspension retrieval and other problems. He also conducted in-depth discussions on account operation and content marketing planning, and combined industry experience to provide Mr. Li with valuable content insights.
On the other hand, Mr. Li's team has a profound understanding of the current flow of customer acquisition centers to social media and Facebook. However, how to acquire more customers in a short time, how to improve the quality of customer acquisition, and how to acquire more customers at a low cost require some external empowerment.
Facebook Querybao is operated with a batch matrix of accounts, which can empower customer acquisition and serve as a brand promotion service. In this regard, SocialEpoch products can be said to cater to the traffic needs of Rongsheng Electronics. Not only that, many customers will successfully provide services and blessings during the after-sales service stage. After four or five months of observation, understanding and consideration, Mr. Li finally confirmed the cooperation with SocialEpoch.
Operational analysis:
The main cooperation between Rongsheng Electronics and SocialEpoch is to solve the traffic problem that enterprises are most concerned about through Facebook Inquiry Bao. Their actual operation process has been arranged as follows:
First: Arrange multiple full-time partners to operate and use the product. The practical application of multiple people effectively guarantees the operational effect of Facebook Query Bao, allowing continuous use of multiple functions and roles to maximize the value of the product.
Second: Actively use products and communicate after sales. After each customer closes a transaction, SocialEpoch will set up a dedicated after-sales service communication group, arrange an after-sales customer success team to guide product implementation and empowerment operations, and provide targeted service guidance based on the company's business operation characteristics. At this stage, the Rongsheng Electronics operations team has been proactive and successfully maintaining communication with SocialEpoch after-sales customers.
Third: Focus on marketing for groups. As the world's largest social media, Facebook hosts 2.91 billion active users. It also gathers many social-loving young people, Millennials, and Generation Z. They like cool music and fun, 3C electronics, and prefer to communicate and discuss together.
By searching on Facebook, you can get a large number of industry-related groups. Combined with Facebook Inquiry Bao's batch addition of groups and group comments, you can quickly obtain a large number of inquiries and customers in a short time, introduce corporate owned channel communication and transformation, and achieve efficient and low-cost traffic drainage based on FB social media.
Case effect:
Facebookcustomer acquisition reduces costs and increases efficiency
Based on the automated batching function and RPA script operation of FB Querybao, repeated marketing interactions can be carried out while ensuring a certain cost. Whether it is FB groups, posts, homepages or malls, batch collection and operation can be achieved to ensure low-cost and high-efficiency customer acquisition in this traffic treasure land.
Public domain diversion owned channel sedimentation
All incremental customers of an enterprise must be imported into owned channels. Only in this way can we ensure the establishment of connections with customers and the continuous interaction and conversion. The Rongsheng team is well aware of this truth. Therefore, when conducting public domain marketing, they will try their best to leave WhatsApp, official website and other information to help customers quickly establish contact with the brand and ensure the quality and efficiency of customer communication. The most important thing is: retain valuable customer contact information.
Cater to the needs of the times and reach customers
3C electronics is a proper consumer product. In the current situation where users love to socialize and love social media, leading social media platforms will gather a large number of customers. They will communicate and discuss on the platform. Interested parties will even create homepages, groups, posts, etc., and the exchanges will generate a large amount of relevant content. By capturing and collecting this content, companies can naturally find a large number of inquiries based on the characteristics of industry customers and accurately reach customers to meet the needs of the times.
Customer Voice:
At the last stage of the interview, Mr. Li said: Buy globally and sell globally, I hope SocialEpoch can help more global expansion companies get traffic and get results, and I hope everyone will take advantage of this trend to grow rapidly together. I chose it because of its excellence. Mr. Li said that he chose to cooperate with SocialEpoch because he believed that SocialEpoch and Ocean were excellent. He believed in it because of his choice. He believed that by persevering in social media marketing, he would be able to get more valuable results.
