Continuing from the above (click on the title below to view the full text):https://whatsappmarketing.cn/wp-admin/post.php?post=8397&action=edit
After reading the above, we found that this small piece of social information can bring these six values to business operations:
- There is no need to re-download an APP to complete the transaction;
- Facilitate direct transactions with customers;
- Accelerate customer conversion to purchase;
- Easier to automate;
- Improve service standards and reduce service costs;
- Expand transaction scope and increase customer unit price.
Not only that, from the entire customer process such as pre-sales communication, orders, payment, logistics, returns, repurchases, and recommendations to customer loyalty, owned channel evaluation, customer retention, etc., social marketing and sales can provide brands with multi-faceted value that reduces costs and increases efficiency.
So, how do we integrate this high-value marketing and sales method into our own business? Below, we analyze one by one:
First, build a set of professional social marketing and sales solutions.
Whether it is domestic WeChat, overseas WhatsApp/Instagram/Telegram and other social platforms, they all provide a lot of convenience and opportunities in business operations and customer experience. For any company, if it wants to seize this opportunity and achieve operational growth, it must build a set of tailor-made solutions. Because only by combining solutions and systematically completing the entire business process closed loop can data security protection be strengthened, run through the entire business process of the enterprise and the front, middle and back offices, and reduce the IT cost and time cost of the enterprise starting from scratch.
Second, integrate social communication into various user touch points
On the basis of establishing such a set of solutions, companies must integrate social communication into various user touch points so that customers can easily talk to you. These actions include but are not limited to establishing social communication portals in corporate materials, business cards, social media, official websites and other channels, so that customers can communicate with you instantly with one click.
Similarly, you can also guide customers to communicate on social media within social media advertising channels. Taking Facebook, the social media with the largest number of users in the world, as an example, you can directly guide customers to communicate on WhatsApp when placing ads, posting, and creating homepages.
Third, build your trading mall within social communication channels
Let’s take a very obvious example of domestic WeChat ecology: mini program micro store. Sharing product information while communicating to encourage customers to place orders. This scenario can naturally be realized in cross-border transactions. For example, the combination of the WhatsApp SCRM system and the KocShop fission micro-store can meet the efficient transaction needs of overseas customers in WhatsApp for instant purchase and go. At the same time, the entire enterprise and customer contact platform are integrated into one, and the transaction link is compressed to the shortest, saving a lot of personnel time and energy while gradually reducing customer turnover losses.
At a time when customers are immersed in social platforms such as Facebook, WhatsApp, and Instagram, the higher the integration of your business with social communication, the higher the value to business growth will be.
Taking our most common B2B cross-border sales as an example, the marketing and sales method of enterprises integrating social media and social platforms is to directly complete a set of business processes for customer lead mining, connection building, interaction, transaction, retention and repurchase on these platforms.
Details can be found here:
SocialEpochB2B Social Selling overall solution - build sales on social media/social
For enterprises with long customer links, long cycles and high customer orders such as B2B cross-border sales, Social Selling social media sales solutions can be used to achieve the integration of business and social networking. This allows every overseas salesperson to proactively, accurately and efficiently tap potential customers and achieve quick deals.
In addition, for channel brands, you can implement the S2b2c social owned-channel marketing model; for offline physical stores, you can learn from domestic experience and adopt a social new retail model; for DTC brand independent stations, you can build a strong corporate connection social owned audience pool to empower in-site transaction conversion models; for Amazon-type platform merchants, you can use the social owned audience pool to feed back transactions on public domain platforms.
We will continue to share more practical methods that integrate social media and social platform marketing + sales models in the future. Welcome to continue to pay attention. You can also directly consult SocialEpoch official customer service for immediate communication.
