Marketing automation is coming
SocialEpochWhatsApp marketing automation is here! Batch automated delivery of personalized messages, content marketing based on user portraits, automatic tagging based on user responses and feedback, automatic updating of customer stages, automated cleaning and screening of massive leads, customer relationship maintenance during holidays and birthdays, order information push after placing an order... all of this can be easily realized!
Below, join us to explore the magic of SocialEpoch marketing automation!
What are the problems in WhatsApp customer follow-up?
Whether it is from the customer follow-up stage or from the perspective of conversion cycle, customer attributes, and 2B/2C different types, we found that this is really a huge project. From the customer follow-up stage, there is the distribution of massive personalized content in the early inquiry and clue cleaning and screening, the personalized contact based on customer characteristics during the follow-up process, and the update of stage and label information, as well as the order logistics push sent to customers after the transaction is completed. It is worth noting that much of the content during this period was similar or repetitive, and was distributed solely manually, which was inefficient and error-prone.
On the other hand, from the perspective of conversion cycle, for customers with long links and long cycles, there must be a long process of customer communication and interaction. For example, warm wishes to customers at a specific time point or the phrase "Happy Birthday" when the customer's birthday is approaching will highlight the brand's professionalism and intention; when customers belong to a specific group, such as Mother's Day blessings for mothers and Teacher's Day blessings for teachers, they can add points to the salesperson and the brand in interactive communication and promote customer transaction conversion.
Therefore, if we can do timely follow-up of a large number of customers, reach refined content, automatically update the label stage, and provide customer service notifications, and secondly, perform batch automated operations on the basis of these, we will be able to efficiently empower the company's marketing and sales growth, improve customer experience, and optimize follow-up efficiency.
So, how does SocialEpochWhatsApp marketing automation achieve batch automated distribution of personalized content? Combined with the background functions, let’s find out together:
Single marketing VS real-time marketing VS periodic marketing
Single marketing is a single marketing action combined with customer stage or label settings, and ends after publishing. Such as the first follow-up greeting to the customer.
Real-time marketing is to reach customers in a timely manner when the user stage or label changes, and push the right content to the customer at the right time. For example, push instant order and logistics information to customers who have placed orders.
Cycle marketing is based on a certain time period as a condition and repeatedly performs an operation in a cycle. For example, blessings to customers on their birthdays and Christmas, and greetings to potential customers every Monday morning.
Variable attributes: the basis of content marketing for thousands of people
In the entire MA marketing automation task setting, each task can insert customer nicknames, personalized pictures and other attachments into the sent content to ensure that each customer receives personalized and relevant content. This function can enrich the customer's personal experience and at the same time improve the efficiency of communication and interaction when selling one-to-many customers on the back end.
Automatically label and update customer stages based on tasks
Updates to customer stages and recording of specific tags can be done automatically upon completion of a task or after a customer responds. In this way, automated push combined with automated updates at the tag stage can complete the follow-up and screening of massive leads while reducing a large number of repeated communications among personnel, laying the foundation for further refined operations and manual intervention on the back end.
Customer service information notification: Help sales accurately grasp business opportunities
At the end of the task, there are customer service message notification settings. Enterprises can freely choose or turn on this setting, and can also change the frequency of notifications to ensure that it meets the personalized needs of each enterprise/individual. After the customer stage of the task link is updated, instant feedback can be given to each customer service or salesperson, allowing each salesperson to accurately grasp business opportunities.
Personalization of Labels and Stages: Different Enterprises, Different Faces
Finally, for each different industry, product and customer characteristics, there must be different corporate customer characteristics labels and stage classifications. In the backend customer management part, each enterprise can set personalized labels and stages to target customers in different ways and enterprises alike.Thousands of things。
Create content SOPs that combine customer journeys
In the customer life cycle from the first contact to the final transaction, and even repurchase and referral, there must be a large amount of content distributed and reached. It can be said that content is a stepping stone to promote customer transaction conversion and gradually build a good impression and trust on the salesperson and the brand. How to prevent stepping stones from becoming stumbling blocks? Professionalism, quality, personality, and rhythm are all essential qualities of content. In the customer-owned-channel operations segment, every company can use marketing automation to create a set of mature content SOPs to empower front-line salespeople.
Marketing automation: content marketing based on user portraits
When it comes to owned-channel operations, one inescapable topic is refinement. How to achieve refinement is a long and difficult topic. It is obvious that from the perspective of marketing automation, user portrait tags, and content marketing for thousands of people, companies can be empowered to conduct refined operations. Internally: Combining MA and tag systems to build the company's customer portrait system and CDP database; externally, let each customer receive corporate content push in a timely and accurate manner, instantly improving customer experience.
Based on MA marketing automation, build a good interaction between sales and customers, SEP (Social Engagement Platform). Here, we also summarize its value:
One: Automation
After setting up specific scenario tasks, you can automatically push a large amount of content to different customers. For enterprises, these functions can be used to improve work efficiency without too much manual intervention. It is not too convenient for cross-border people who are doing overseas marketing in China. They only need to combine the system to complete a large number of owned-channel marketing interactions.
Second: Personalization
Based on user portraits, tags, customer stages and variable attribute settings, each customer can receive personalized content and make the content relevant to thousands of people.
Third: Relevance
In addition to the personalization of content, customer service reminders will be provided during the customer tag update stage to help salespeople contact the right customers at the right time and seize business opportunities more accurately.
Fourth: Batchization
In the marketing automation scenario, all single marketing, real-time marketing and cycle marketing can be automatically executed in batches, helping each salesperson to reduce a large number of repeated operations and using marketing technology to improve corporate marketing efficiency.
Fifth: Specialization
The significance of marketing automation is that it can be combined with excellent historical experience or the transaction skills of outstanding salesmen to polish a set of professional speech content SOP for the entire company and create a professional and unified brand image of the enterprise.
Combined with the actual operating scenarios of each enterprise, marketing automation will produce more exciting and interesting marketing interactions. Content marketing with thousands of people makes every message of the brand more warm. In the involuted cross-border marketing market, seize market opportunities with refined marketing interactions.
