WhatsApp MarketingHow to do it to be effective?
This question is really worth thinking about.
The current situation is that WhatsApp’s risk control is particularly strict. Whether you are doing cross-border sales or cross-border e-commerce friends, using WhatsApp to communicate with potential customers; or big manufacturers are spending money desperately to promote in various channels and divert customers to WhatsApp. There are certain unknowns and risks in the operating model. It is no longer a matter of rushing in and operating vigorously, and then reaping the dividends of users.
The risks of investing in WhatsApp marketing mainly exist in two aspects:
One is the risk of investment and rate of return
One is account security risk
The key to good WhatsApp marketing is to master the scientific WhatsApp social marketing methodology and put it into practice.
According to our SocialEpoch’s observation and analysis of thousands of existing customers, customers who have done particularly well in WhatsApp marketing have solved three core problems:
First: Use scientific methods to select precise WhatsApp customers
Second: WhatsApp customer service and sales accounts can ensure absolute security.
Third: Pay attention to WhatsAppowned audience operation strategy and experience accumulation
Next, we will explain to you these three core issues:
How to conduct WhatsApp marketing and traffic?
1. Scientifically select precise WhatsApp customers
In marketing, if you don’t find the right customers, no matter how diligent your team is, you will get twice the result with half the effort. The same goes for doing WhatsApp marketing. The first thing to do is to screen out your target customers and use WhatsApp to reach and screen them.
There are two ideas to choose from
One is to screen through the big data advertising distribution of the platform. Common methods are such as using Facebook and Google advertising, using platform portraits and advertising materials to reach users, and then diverting intended customers to WhatsApp.
The other type is screening through the owned audience pool, such as attracting groups through WhatsApp, and using the Facebook personal account owned audience matrix to further direct intended customers to WhatsApp’s precise groups or become personal friends, thereby filtering out.
Note that when using the above methods, it is inevitable to shorten the conversion path, so we specially developed a free handlerWhatsApp communication input number to add friends becomes a link to add friendsTools recommended to everyone
Second: WhatsApp customer service and sales accounts can ensure absolute security.
WhatsApp accounts are generally divided into diversion accounts and customer service (sales) accounts. WhatsApp diversion accounts are endless in life and death, as long as they achieve the purpose of diversion, they will inevitably die in the end. After all, it is a question of ROI.
However, nothing can happen to WhatsApp customer service and sales accounts. If something goes wrong, a few customers may lose contact, or a loss of hundreds of thousands or millions may occur.
Domestic micro-businesses perform WeChatowned-channel operations, and the fate of the entire company is tied to the WeChat account. The same goes for using WhatsApp for cross-border owned audience operations. The security of owned-channel operations accounts such as WhatsApp customer service and sales must be absolutely guaranteed.
Here at SocialEpoch, based on our experience, we recommend that multiple WhatsApp accounts be diverted and diverted, and important account assets will only be diverted passively and diverted.
Similarly, we also haveWhatsApp diversion toolFree tools for everyone to use.
In addition, when multiple accounts are involved in operations, it is inevitable for sales and operations personnel to improve operational efficiency, such as account security multi-account access, automatic chatbot function, chat backup, customer management, etc. It is recommended that everyone use WhatsApp SCRM ↓↓↓↓↓↓↓
Third: Pay attention to WhatsAppowned audience operation strategy and experience accumulation
WhatsApp MarketingWith operations, if the above two steps can be completely implemented, then basically obtaining traffic safely will not be a problem.
However, in order to achieve the highest operational efficiency and strongest liquidity, we must pay attention to operational strategies and experience accumulation. For example, the polishing and review of customer service sales skills, the execution and review of product sales strategies, the execution and review of social e-commerce methodologies, etc. A good operating strategy will definitely continuously optimize the play to the extreme and achieve the highest efficiency of the team.
For example, we have shared before that we use the underlying thinking of social e-commerce to operate owned audiences ↓↓↓↓↓↓↓
To do WhatsApp marketing, you only need to strictly follow the above three steps and work step by step. It is applicable whether you are global expansion virtual products such as financial products, cross-border e-commerce or cross-border sales B2B. These extremely precious three steps are also refined based on the experience of outstanding achievements among thousands of existing customers. Everyone is welcome to leave a message for exchange and discussion.
