Overseas owned audience operation, WhatsApp is the first choice.
Not long ago, WhatsApp officially added a shopping cart function to WhatsApp Business. This is a good opportunity for the WhatsApp owned audience, which means that it has become possible for WhatsApp to achieve direct sales within the app.
The advantage of WhatsApp owned audience is that it can reach users unlimited times at low cost, and establish long-term relationships with customers, allowing for repeat purchases and referrals, thereby reducing the high costs caused by the need to continuously attract traffic.
So, in the initial cold start of the WhatsAppowned audience pool, how to attract traffic to WhatsApp and acquire early seed users? This is also a headache for many friends who do cross-border sales and cross-border e-commerce.
Therefore, today we will publish a special issue, the WhatsAppowned channel drainage article. Let’s take a look at what are the channels to attract traffic to WhatsApp and how to attract traffic?
// TikTok diverts traffic to WhatsApp
There are generally three ideas for diverting traffic from Tik Tok to WhatsApp, namely:Advertising placement, account matrix, and IP number creation.
01
Advertising
Tik Tok advertising mainly includes official advertising platforms and Internet celebrities for promotion.
It is very simple to launch the official advertising platform. As long as you find the agency business manager of Tik Tok advertising, you can open an account for testing.
Influencer placement is mainly for large accounts on Tik Tok. You can connect with MCN through the influencer platform, or you can send them private messages and ask them to help pay to promote products, and then direct traffic to your own website, and from the website to your own WhatsApp.
02
Account matrix drainage
Operate Tik Tok in batches by uploading videos in batches, and then after the post becomes popular, draw traffic to WhatsApp through the link on Tik Tok’s bio.
Once the post goes viral, a large number of passive friends will be added in a short period of time. It is recommended that friends who play this way register more WhatsApp accounts account warming and use our SocialEpochWhatsApp diversion tool, direct traffic to different accounts to ensure account security.
03
Make an IP number
Choose a vertical field related to your product, produce high-quality original content, make your TikTok account an Internet celebrity account, and then attract fans who are interested in buying to WhatsApp, slowly cultivate it, and do WhatsApp direct sales.
This is a path worth exploring.
// Facebook diverts traffic to WhatsApp
There are generally three ideas for diverting traffic from Facebook to WhatsApp, namely:Facebook ads, Facebook account matrix, Facebook public information crawling.
01
Facebook ads
Facebook's public homepage is now fully integrated with WhatsApp Business. Any user who has installed the Facebook and WhatsApp apps can jump from Facebook to WhatsApp Business with one click, which is very convenient.
Through Facebook ads, you can also direct traffic to WhatsApp Business, which is a very convenient, fast and efficient way to attract traffic.
02
Facebook account matrix
Just register Facebook accounts in batches, and then use spam to play: comment on posts in the group, use Tags, etc., write copy and WhatsApp number on the pictures, and post pictures everywhere to achieve the purpose of attracting traffic.
Although Facbeook's risk control is very strict, it cannot withstand the large volume and no advertising fees. Some players are very good at this.
03
Facebook public information crawling
This method is more popular in the cross-border sales B2B industry.
Based on the keywords, crawl the WhatsApp numbers that are public on Facebook posts, Facebook public pages, and Facebook personal pages, and then conduct marketing on WhatsApp one by one.
Although this method is relatively cumbersome, the lifetime value of general customers in the B2B industry is high, and one conversion can often be hundreds of thousands or even millions of dollars, so it is relatively promising.
//Search advertising placement to attract traffic
Make a good product landing page, place it on major search engines such as Google, Bing, etc., and direct traffic to the landing page. Through the landing page design (inductive soft text and product marketing copy plus a CTA that diverts traffic to WhatsApp), divert traffic to WhatsApp chat orders.
The advantage of this method is that customers have a high degree of intention because they come in through search and are more interested in the product. Friends who use this method choose us directlySocialEpoch’s Marketing Tips, generate a landing page with one click, and flexibly configure the Call to Action that directs traffic to WhatsApp. It is simply an artifact.
// Driving traffic to WhatsApp through SEO
The SEO mentioned here is SEO in a broad sense, which not only refers to the SEO optimization of your own website, but also includes all large platforms with search entrances on the entire network, such as Reddit, Quora, Medium, Twitter, Pinterest, etc. Use screen dominance thinking to make your product content high-quality, then distribute it to the entire network, and then find ways to increase the weight of your content.
As long as potential customers search, it will definitely be you.
Then after reading your content, the hook you left - WhatsApp number will lead to your sales and customer service, and the transaction will be converted.
Finally, let’s make a summary together!
