Wherever the wind blows, there are the pursuers. With 3 billion downloads from overseas users, Tik Tok has become a popular trend. I believe you who read the tweets are likely to be one of the followers.
But wait, short video delivery and live streaming have become so popular in recent years, but not every entrant can make a profit. The seemingly lively live broadcast room had a lot of onlookers, but not many people started placing orders.
Nowadays, so many people are flocking to Tik Tok short videos, and the ultimate goal is naturally not to watch a show, but to chase profits. So in today’s article, we will talk about the revenue realization of Tik Tok short videos based on the experience of some players.
01 Doing Tik Tok, more people work as porters
Everyone knows this, a lot of content is not original, and even if it is not original, it will definitely become popular. Therefore, what Tik Tok entrants are currently doing is to move the domestic content overseas and Facebook to Tik Tok.
This brings about some problems, such as the overlap of content, such as the content requirements of the platform; and then brings about another problem: punishment or even account suspension.
There are small penalties for small moves, big penalties for big moves, or even direct account suspension. Once account suspension occurs, all previous contributions will be reset to zero. We never advocate transportation, but we advocate risk avoidance, and Plan B must be arranged. Therefore, for those who enter the game, it is a must to avoid the risk of platform account suspension penalties in advance.
02 There are two main ways to monetize Tik Tok: advertising subsidies and anchors bringing goods.
For advertising subsidies:Advertising subsidies are limited in quantity and time. As a way to expand and develop the platform, red envelope cash subsidies and large advertising subsidies can quickly gain attention, download and use in a short period of time, but once the bonus period ends, it will naturally not be easy to cash out.
For anchors to bring goods:This is probably the ultimate goal of many people doing Tik Tok. After all, "any operation that does not aim at selling goods is just being a rogue." If you want to sell goods to fans, the right opportunity and the right products are very important. After all, purely selling goods will affect the platform ecology, and neither fans nor the platform will agree. As a result, the monetization method will be limited, as will the product categories and expansion of distribution and referrals. It is also not easy to sell goods to increase profits.
03 For Tik Tok to be monetized, it must be popular
This is a natural step. Anyone who has played it should know the algorithm mechanism behind Toutiao products: after the content is released, you will be given a certain traffic pool to display. If the number of views, likes and retweets exceeds a certain threshold, you will be recommended to enter a larger traffic pool, which is the so-called stage of content from startup to small explosion to big explosion. By analogy, the more likes, comments and reposts on a video, the higher the popularity, and the easier it is for the video content and account to become popular.
The more popularity you gain, the higher your exposure and revenue will be.
You want to avoid the loss of account suspension resources, you want to get rid of the limitations of the platform's monetization form, you want to gain high popularity and achieve batch management of fans, and you want to solve all the above problems and get more revenue...
It seems that all the problems are messy, but for SocialEpoch, they are very similar to the problems of many customers in the past: they also need to solve human problems, and they also need to avoid some risks of the platform.
04 As you think: overseas owned channels, the only magic weapon
Let’s think about it in a practical scenario:
- If you are worried that the account suspension will return to before liberation overnight, then you can precipitate the fan resources into the WhatsAppowned audience pool in advance and take the fan resources into your own hands. Naturally, you will not be afraid of the punishment of supervising the account suspension;
- The advertising subsidy on the platform is limited in time and the method of monetization is limited. If you add followers to WhatsApp in advance, in addition to the advertising subsidy on the platform, you can also convert and monetize it in the form of a "WhatsApp business";
- If the account is not popular enough, use WhatsApp to reach and manage fans in batches. After publishing, share it in the WhatsApp fan group in a timely manner, invite people to view, share and like it, create a highly popular account to increase the weight, and use owned channels to feed back the public domain.
05 A more detailed breakdown of the gameplay
Add account: Invite to add a WhatsApp account or join the WhatsApp welfare group/communication group. This is a classic trick accumulated by owned channels in our country. When used overseas, it can be used as an absolute dimensionality reduction attack.
*A free gadget recommendation: Divertebao. It is equivalent to a live code for adding WhatsApp friends or groups. The same link or QR code can divert different customers to different accounts to avoid adding too many people in a single account/group in a short period of time or being banned if it is full.
owned channel precipitation: Manage the accumulation of owned channels. This is the stage where WhatsApp owned-channel operations play a key role. Batch multi-account reach management can greatly improve efficiency whether it is distribution fission or bulk messaging sharing.
Monetize owned channel: This is also the ultimate goal of owned-channel operations. In owned channels, fans/users can be reached repeatedly at low cost, and monetization forms such as repurchase, category expansion, and distribution fission can be realized. There is huge room for free play, and the forms and methods of monetization will also be very rich.
Finally, owned-channel expansion looks for SocialEpoch. Here, the cases are as wonderful as the products, and the experiences are as rich as the methods.
