Owned-channel marketing treasure is an interactive content marketing artifact provided by SocialEpoch for cross-border people. It has intelligent marketing materials such as smart business cards, cash red envelopes, and fission artifacts. It uses interesting and useful interactive forms to enhance user experience and corporate marketing effects, and promote more efficient conversion and fission customer acquisition.
So, the specific functions of owned-channel marketing treasure are:
Smart business card:A smart electronic business card that integrates multiple necessary information for cross-border people can not only display basic information such as phone and email address of the company, but also social media information such as WhatsApp account, Facebook/Twitter/Youtube/Instagram homepage, corporate official website or mall link, etc. It has the characteristics of easy dissemination, multi-interaction, comprehensive display, and good appearance. It designs a warm social business card for every owned-channel operations staff to better represent the company and communicate with customers.
Cash red envelope:Red envelopes are an efficient way of customer acquisition, retention and promotion in domestic WeChatowned-channel marketing. With the help of owned-channel marketing treasure, the function of sending red envelopes on WhatsApp can be realized. Red envelopes can be sent and withdrawn, and the usage methods are flexible.
Fission Artifact:The core method of social owned-channel marketing is to play with red envelopes. Through fission, red envelopes and other methods, it can expand the social value of old customers and help cross-border enterprises acquire new customers at low cost.
Marketing template:A large number of smart materials are provided, including application downloads, website traffic, event promotion, interactive advertising, soft article introductions, e-commerce platforms, game platforms, content platforms, education platforms and other types of interactive smart materials, allowing cross-border sellers to display product information in a rich and interesting form.
owned-channel marketing treasure, content-based social owned-channel marketing tool. Complementing the WhatsApp owned-channel operations treasure, it enables brand merchants to achieve full-scale community operation and fission empowerment. Click below to learn about the related functions of owned-channel operations:
One article explains what exactly the functions of WhatsApp SCRMowned-channel operations are - SocialEpoch Empowerment Series ④
