As early as the beginning of 2018, WhatsApp began testing its payment service with 1 million users in India. However, due to various constraints, WhatsApp's payment business in India has not been able to expand.
The parent company, Facebook, has also been committed to having WhatsApp on the Indian platform, driving social e-commerce in India, and allowing WhatsApp to copy the success of WeChat.
You can check out our previous content:Two overseas super giants are building a WhatsApp social marketing ecosystem, and cross-border sellers are ready to embrace the storm!
However, recently, WhatsApp’s payment path in India has been completely opened., it is expected that the WhatsApp payment function will soon be expanded to more users in India, the world's second largest Internet market.
Because the National Payments Corporation of India (NPCI) has approved WhatsApp to build payment services on UPI.
Facebook also recently announced that it will install WhatsApp payment on the latest updated WhatsApp application (including Android and iOS systems), and will support payment functions in 10 mainstream Indian languages at once.
India's national payments company NPCI said that WhatsApp, which has accumulated more than 400 million users in India, can "gradually" expand payments to its users and will only provide payment services to 20 million users at first and must partner with multiple banks.
In the foreseeable future, after WhatsApp payment becomes popular among 20 million users, it should be promoted throughout the entire Internet market in India.
Therefore, friends who are engaged in global expansion and cross-border business in the Indian market can make arrangements in advance.WhatsApp Marketing, such as based onWhatsApp owned audience operation, start accumulating WhatsApp customers first.
Additional knowledge:
UPI: UPI is a payments infrastructure built by a consortium of large Indian banks.
For more about UPI, you can read this:Is WhatsApp payment really coming this time?
