doowned audience, we will all use some sharing activities, fission activities, etc. to promote new recruits, improve conversions, etc. Today we will focus on Fission.
Frequently used operating methods for fission activities include,Word-of-mouth fission, group joining fission, invitation fission, assistance fission, sharing fission, etc.However, in the specific practice process, because the industries and products are different, the fission methods that need to be collected are also different.
Therefore, we should choose the appropriate fission based on the attributes, advantages and resources of the product.
Today we will summarize 7 commonFission mode。
01
"Old with new" fission
"Old and new" means that old users invite new users, and the platform will reward one or both parties.
Currently, most platforms reward both the inviting party and the invited party. When the inviting party sends an invitation link, it is equivalent to sharing something mutually beneficial, rather than simply asking for help, and both parties are more likely to accept it.
02
Share red envelope fission
If a user wants to receive the largest red envelope, he or she must share it with friends to help them collect all the previous quotas, and receive the last big red envelope themselves. In this way, the purpose of attracting new users is achieved.
03
Group fission
The typical representative of group buying is Pinduoduo in China. It is Pinduoduo’s group buying model that has allowed Pinduoduo to accumulate a large number of users. Users initiate group buying and invite friends to join the group. If the group is successful, they can purchase goods at low prices.
At present, group-based fission is widely used and is used by many e-commerce companies. There are many forms: lottery groups, sharing groups, etc.
04
Online gift fission
The fission of online gifting means that the user purchases a gift or gift certificate online and gives it to a friend through online methods such as sharing pictures or links. The friend can use the gift certificate to receive the physical item offline, thereby entering the store to consume and realize fission.
05
Open red envelope fission
The current method of opening red envelopes is quite fun. Users get a red envelope after consumption, but they need to share it. Only when a user clicks to open the red envelope can they get the corresponding red envelope. At the same time, the other party can also get red envelopes with different amounts. The only difference from sharing red envelopes is that this red envelope does not have a large amount, it is a random amount, and you will get the amount you open.
06
Distribution fission
Distribution fission is currently the best way to increase the customer base of the platform, and at the same time, it can establish its own owned audience pool. The distribution fission model drives people to actively share. Sharers can get a certain commission and can copy unlimitedly. They can share as long as there is a purchase. At the same time, it can also greatly increase the sales of the platform.
This domestic fission method is already in the red ocean stage. SocialEpoch wants to bring this model overseas, so it developedLopdeals social e-commerce platform。
Through distribution fission, each distributor can obtain multiple rights and interests on the platform.
07
Bargain fission
In order to buy goods at extremely low prices, users invite friends to help bargain. The amount of money one person can bargain is random, so users need to share it with many people until they reach the lowest price. The disadvantage of this model is that the conversion rate is not high. To solve this kind of problem, when bargaining, you need to pay attention to the form of a store or official account that can be used to bargain, so this will drive users to guide bargaining. Users follow the official account and cut it again. One form of bargaining is - help.
The gameplay of each activity can accurately control the user's psychology. In general, if an activity wants to attract users to participate or share, the design of the activity must conform to the various forms of fission that users want to show their good side, gain a sense of accomplishment, satisfy the comparison mentality, gain benefits and other various motivations to participate in fission.
Social fission has become a mainstream model.
Whether it is domestic e-commerce or cross-border e-commerce, diversion, return flow, interception, fission, customer management, user portraits, data analysis, etc. are the focus of cross-border e-commerce.
SocialEpoch is based on helping cross-border e-commerce solve pain point problems, such as Whatsapp's account suspension problem, customer data storage problems, platform marketing methods, and real-time translation. These problems have troubled our cross-border e-commerce, especially how to activate old users and achieve social fission.SocialEpoch WhatsApp SCRMcan solve these problems.
