Cross-border e-commerce enters second half
Over the past ten years, cross-border e-commerce companies have continuously emerged with annual sales of more than 1 billion yuan. The dividends of the times and platforms have given the hard-working and intelligent Chinese cross-border e-commerce practitioners enough space to develop rapidly. However, since the second half of 2017, the cross-border e-commerce market has undergone earth-shaking changes. Before the big change, everyone was working hard and struggling to make money. Before 2017, sellers in the cross-border e-commerce export industry had a simple and crude way of obtaining traffic. At the level of large third-party platforms, they either distributed massive amounts of goods and violently dominated the screen to obtain free traffic on the platform, or faked a large number of orders to seize advantageous rankings; or exploited various loopholes in the platform and used black technology to ruthlessly... Even if on-site advertising is used properly, due to low competition pressure, the return on investment will always make sellers smile. Once the advertisement is opened, orders will come in. The platform is not yet mature, and sellers who entered early have already made a lot of money. However, the situation began to change suddenly in 2017, and many small and medium-sized e-commerce companies entered a difficult situation to survive: do you feel like this 1. A lot of advertising has been placed on the platform, but a product is still not popular and the money earned is not enough to spend on advertising? 2. I have tested many products on my website, and Facebook ads are running frequently, but it is difficult to produce more popular products? 3. I have participated in many training courses, learned various techniques from many masters, and paid a lot of tuition, but I still can’t figure it out by myself; 4. I feel that the traffic of the e-commerce platform I operate has reached a bottleneck and growth is sluggish. I wanted to find another way to attract traffic outside the site, but found that the threshold was too high and it was difficult to find talents. In the end, I had to return to the platform, begging for traffic, and struggling. Whether you are a seller on Amazon, AliExpress, Wish, eBay and other platforms, or an independent seller, online traffic costs show two trends: First, traffic is becoming more and more expensive; second, traffic is becoming increasingly scarce! This is caused by the double squeeze of the international environment and the small environment of the industry platform, and is not based on human will. After the rapid progress in the early stage, the platform dividends and industry dividends have been exhausted, and the pressure of industry competition has intensified, thus causing the current predicament. The raging cross-border e-commerce competition has entered its second half.WhatsApp is a traffic depression and a highland of value.
Since the cost of acquiring traffic on Facebook and Google has increased and competition is fierce, why not look for new traffic sources and build your own new traffic pool? Let us turn our attention to other overseas platforms. There is no doubt that WhatsApp is the number one instant messaging tool in the world. Here you also have to admire Xiao Zha’s courage and accurate judgment when he spent 19 billion US dollars. Of course, if Xiao Zha did not buy WhatsApp, it is possible that Facebook would not have such a high valuation as it currently is, and it is very possible for Facebook to even fall out of the first echelon of the international Internet. The main markets of WhatsApp are India, Russia, South America, Africa, North America, and Australia; except for some countries in Eastern Europe, East Asia, and Southeast Asia where Viber, WeChat, and Line take the lead, WhatsApp has an absolute dominance in 104 countries around the world. Since WhatsApp was acquired, its number of monthly active users has increased from 600 million in 2014 to 1.5 billion in December 2017 in just three years, an increase of 2.5 times. At the F8 conference in May 2018, Facebook announced that the number of daily active users of WhatsApp has exceeded 450 million. Users send approximately 65 billion messages on this platform every day, and spend more than 2 billion minutes in voice and video calls. The picture accompanying the historical article has expired The real-time tool with the largest market share in all countries around the world (from SimilarWeb, December 2017) The social tool that everyone often uses is WeChat. The average usage time of WeChat is currently 91 minutes, and the number of messages sent per day is 38 billion. WhatsApp does not publish user usage data. However, based on common sense, the average usage time in many countries should exceed this number. As the dominant social software, WhatsApp has several distinctive features that make it particularly suitable for acquiring new customers and recalling old customers;- It is naturally bound to the mobile phone number. Basically, there is no concept of registration. After the user downloads WhatsApp, he can log in to WhatsApp with his mobile phone number;
- You can send text, pictures, voice, video, contact cards, geographical location, files and other information;
- Unread messages are placed on the homepage of the message list and have an obvious unread mark;
- Whether the message has been sent, whether it has reached the other party, and whether the other party has read it are all marked;
- Messages received by users, as long as they are not deleted, will always remain in WhatsApp and users can check them at any time;
- For the target customer, as long as you know his WhatsApp account (i.e. mobile phone number), you can send him a message, and once the other party replies, the two parties will automatically become friends;
- WhatsApp basically does not consider commercial monetization, and the WhatsApp Business that has been launched currently has not yet formed a relatively large power;
Features and advantages of SocialEpochWhatsApp messaging bulk messaging platform
As a senior company that provides automated marketing services for cross-border e-commerce, SocialEpoch has always been adhering to technological innovation as its core to help cross-border e-commerce find traffic depressions and achieve extremely high ROI traffic diversion methods. The WhatsApp bulk messaging system is an automated marketing platform developed by SocialEpoch over a year and a half. In terms of product positioning, it has been positioned as an advertising delivery platform from the beginning.For customers, they only need to care about advertising creativity and not the network, equipment, or accounts; In terms of performance, it overcomes the shortcomings of low arrival efficiency and small sending volume of existing WhatsApp bulk messaging tools on the market, and provides the ability to deliver large-scale advertisements in batches. In terms of services, a dedicated customer service team and operations team have been established to provide professional placement guidance for small and medium-sized manufacturers; In terms of system design, two solutions, queuing type and leasing type, are provided to meet the needs of different customers. The so-called queue type means that users send tasks on the official channel of SocialEpoch. All tasks are queued and processed on a first-come, first-served basis, in an orderly manner, busy but not chaotic. The so-called leasing method means that SocialEpoch provides the channel capabilities it has built in the form of leasing. Once customers purchase SocialEpoch's leasing service, they can build their own channels in just a few simple steps to meet their own needs for large-scale deployment. At the same time, the excess capacity can also be provided to their next home in some way. What's more important is that all servers and terminals of the SocialEpoch marketing system are deployed in mature overseas computer rooms, so external network problems are solved right away. At present, some companies on the market use self-built traffic pools as a gimmick, claiming that one computer can manage hundreds of accounts. It is not clear whether customers can really manage 100 accounts. However, customers need to solve the network environment and numbers themselves. In addition, the system process is actually blocked. After investing tens of thousands of funds, they end up buying a pile of scrap metal.Here the author solemnly reminds everyone to keep their eyes open and not to be deceived. SocialEpoch's cross-border WhatsApp marketing tool has the following ten advantages over the current mainstream Facebook advertising: The picture accompanying the historical article has expiredTop 10 advantages of SocialEpochWhatsApp messaging bulk messaging system
Except as aboveTen advantages, SocialEpochWhatsApp message bulk messaging system also hasNine characteristics, these nine characteristics determine that the marketing capabilities provided by SocialEpoch can enable enterprises to achieve unattended automated marketing without investing in more equipment, manpower, and learning costs, thereby reducing investment and increasing output. The picture accompanying the historical article has expiredFeatures of SocialEpoch bulk messaging platform
The SocialEpochWhatsApp bulk messaging system adopts Shen coins for unified pricing: 1 Shen coin is equivalent to 1 cent of RMB. The system has designed a variety of packages, whether queue-based or leasing, all purchased with Shen coins. It costs as little as 1 cent to send a message, and the entry-level package is designed to be very user-friendly. For only 298, you can purchase more than 30,000 Shen coins. Compared with the 30,000 or 50,000 yuan to buy a set of equipment on the market, many advertising platforms often require thousands of dollars to see results. Do you think the SocialEpoch team is sincere, affectionate, conscientious, and responsible enough? SocialEpoch is cross-border and has 2 billion precise users, improving the efficiency of message reach.For more information, please visit the SocialEpoch official website http://www.automarketing.vip/. The picture accompanying the historical article has expiredRich recharge packages
Customer Voice "I really didn't expect it, I really didn't expect it at all. I didn't expect that after studying Amazon for more than half a year, the first Listing I made was not based on the gameplay on the Amazon site that I had studied for so long, but was made through SocialEpoch's WhatsApp bulk messaging system." Tony said excitedly to the friends attending the meeting. As a cross-border e-commerce practitioner on the Amazon platform, Tony was still frowning a month ago, anxious about where his Amazon store would go. In the past six months, Tony's one million yuan has been almost burned out. In the first half of 2017, I heard from a friend that Amazon was very profitable. He studied it for a while and found it reliable, so he started working on it at the end of the year. After actually entering this industry, I realized that it is really not that simple. I have taken various classes from Amazon training masters, and there are many masters in the industry. But I just can't do it. According to him, he understands the principles and knows how to play, but he just can't do it and can't make money. This is due to the general environment - cross-border e-commerce is not as easy to do as before, and it is also due to the lack of a good delivery platform. A friend who was doing cross-border operations at SocialEpoch approached him and asked him to help with the internal testing of a WhatsApp marketing system specifically designed to attract traffic to cross-border e-commerce. During the internal testing period, there were many discounts. Out of trust in friends and the attitude of treating Amazon's dead horse as a living horse. Just decided to give it a try. After selecting some products, sorting out the copywriting and picture materials, and sending them through the SocialEpochWhatsApp bulk messaging system, there were not many orders at first, but only sporadic order conversions. However, with the advice and guidance of SocialEpoch’s cross-border operations staff, using SocialEpoch’s precise delivery capabilities, and optimizing the product’s copywriting and materials, it became very popular in a short period of time. On general platforms, advertising investment accounts for 10%-30% of the total cost, or even as high as 40% (when it reaches 40%, you are just working for the advertising platform, and it is difficult to make any profit). But when you invest on SocialEpoch, you can get more returns with less money.


