Eight tips for bulk messaging on WhatsApp

Features of WhatsApp

WhatsApp is naturally bound to the user's address book. It was created specifically to replace text messages and phone calls. At the beginning, it was created to save the cost of calls and text messages. Even the status (status) is to tell your relatives and friends what you are currently doing, and then let your friends know whether you are suitable to communicate with them. WhatsApp has always been very pure, and the founder has always promised that there are "no ads, no games, and no gimmicks." He is not anxious about commercialization. The main reason is that he has achieved financial freedom at Yahoo, and he builds WhatsApp for his own product ideals. Therefore, it has characteristics that are different from other messaging software, and we can get these characteristics when WhatsApp co-founder Jam Koum answered an interview with the Russian media 18 months after WhatsApp was acquired by Facebook two years ago: First, we created something unique: we developed this messaging app based on your phone’s address book. For example, ICQ will give you a 7-digit number, which you must memorize, write on paper and tell your friends. To put it mildly, it's not very user-friendly. To use Skype, you must first create a username, then share it with friends and add them... Yahoo! messenger has the same problem. They are both inconvenient to use. 　　Secondly, in messaging apps before WhatsApp, people didn’t know whether the other party had received the message. Skype on the computer may be shut down. We had a different idea from the beginning: the phone is always with you, in your pocket or on the table, as I call it now. This insight helps us build something new that is embraced by users around the world. 　　Ultimately, we help people save a lot of money that they would otherwise spend on SMS or MMS. But instead of simply replacing text messages, we're building in new features, such as group chats or voice messages. If someone had told us 20 years ago that video calling would become a standard feature and that we would be able to send geolocation information to each other, it would have been considered science fiction. But we quickly got used to it. WhatsApp’s strong penetration capabilities have reached 1.5 billion monthly active users at the end of 2017. The number of daily active users of WhatsApp has exceeded 450 million. Users send approximately 65 billion messages on this platform every day, and spend more than 2 billion minutes in voice and video calls. Such a large user base, user usage viscosity, and frequency of use have allowed operators in many countries to completely become pipelines.

Basic WhatsApp strategy 

Any application software needs to grow, and WhatsApp is no exception. Therefore, WhatsApp has adopted some strategies and measures for user growth. As we all know, WhatsApp can send messages to strangers and make voice calls and video calls to strangers. This brings a large number of users to WhatsApp and ensures the rapid expansion of WhatsApp users, because it is more convenient to become friends, and users will not give up meeting a new person because of the inconvenient operation of WhatsApp. Being able to send messages to strangers is an important theoretical basis for bulk messaging in WhatsApp. If we send a text message to a stranger, the http link displayed in the text will actually appear as an ordinary text message at the beginning. So how do we turn this link into a clickable link? The following is an example to illustrate: As shown in the picture, this is a message the author received The picture accompanying the historical article has expired When the target customers receive this information, they can add the sender to the blacklist or report it to WhatsApp. Both of these actions are negative and are detrimental to our advertising, which we must try our best to avoid; Of course, target customers can also be added to contacts and can reply to messages. The reply messages can be text, voice, or pictures. This is all positive feedback. We welcome this. The picture accompanying the historical article has expired For reporting, there are two options, one is to report directly to WhatsApp, and WhatsApp will analyze the content, and the other is to report and add to the blacklist. Once reported and added to the blacklist, the message content will be deleted directly from the local. The picture accompanying the historical article has expired Users can be added to contacts. Once added to contacts, they become friends. When the user receives this message, he adds the sender to his address book or replies to any message, and the two become friends. A huge benefit of becoming a friend is that the URL link sent by the customer becomes clickable. Users can directly click on it to reach the landing page. The landing page can be a download details page, such as the download details page of app store or google play, or it can be a website. The picture accompanying the historical article has expired Eight bets placedmeaning Based on the above process demonstration, everyone needs to know that when launching, there are the following eight points that everyone must remember and strive to implement in practice: 1. Language localization For example, if you advertise in Vietnam, you must use Vietnamese. When advertising in Indonesia, you must use Indonesian. When advertising in Russia, you must use Russian. When advertising in India, although you can use English, it is certain that Hindi is used more widely than English. The effect of advertising in Brazil should be better than using English. Just as when we advertise in China, we must always choose Chinese. Language localization is the first priority. 2. Attract users to reply Because users can only see the link to the landing page after they reply, it is crucial to attract users' replies. We have many ways to attract users to reply. Everyone is familiar with the text messages we receive. In the end, there is a message to unsubscribe. Please reply T. It is said that this reply T is very particular. In fact, the operator will make statistics on this reply. Once you reply T, you may not unsubscribe, but it means that you are a person who prefers interaction. In this way, they will give you a label, and when other advertisements are launched later, they will push you more advertising information that is suitable for you. This is the so-called user feature extraction of big data based on your behavioral characteristics. In WhatsApp, we can also use this method to attract users to reply. 3. Copywriting should be sophisticated There are a lot of books about copywriting. This is a university subject, and it is impossible to cover all the points in this article; but as we say, the text seems to be like looking at the mountains but not the flat; when we place advertisements, we should not speak straightforwardly. SocialEpochWhatsApp has relaxed the text limit to 2000 characters, so that everyone can give a richer description in the text. a. Various emoticons can be used to attract users’ attention; For example: The picture accompanying the historical article has expired ️️️️️️️️️️ ️️️️️️️ b. You can use good sentence patterns to express your product features; The picture accompanying the historical article has expired c. The operation of the event gives a certain deadline and creates a certain sense of oppression; The picture accompanying the historical article has expired d. Describe the main features of your product, the main selling points, and things that can solve the pain points of users. A classic example is "If you are afraid of getting angry, just drink Wong Lo Kat", such as "Charge in five minutes and talk for two hours." Don't try to cover everything;  4. Use short connections or other monitoring tools There are many benefits of short links. First of all, short links can track user clicks and provide statistics for everyone, such as Google's https://goo.gl/, bitly's https://bitly.com/ can provide good short link services; secondly, short links can encapsulate their own long links. If the link is relatively long, it will bring a problem, that is, these symbols are meaningless to the user. For the user, he only needs to know that you are a URL and can be clicked. Otherwise, you will describe the landing page very clearly in the text; Of course, using monitoring tools, such as some third-party monitoring tools, will provide rich analysis. It will be particularly effective for you to further optimize your landing page and analyze user jumps and losses. I will not go into details here. 5. Benefits to users According to certain mechanism settings, participating in activities will give users certain benefits, such as a certain cashback for downloading the app, a certain cashback for registration, etc. The picture accompanying the historical article has expired  6. Brand display and build trust  Because for bulk messaging, it is crucial for users to build trust. In this regard, you can learn from domestic SMS marketing. At the beginning, a brand will be leaked directly, so that a certain amount of trust will be established with the target audience. The picture accompanying the historical article has expired 7. Personalized delivery When we reach users, if you know some information about the user, especially when the user recalls, this will give the user a sense of intimacy. For example, if you are a user of my app and you have left footprints in my app, assuming your app is a community, you will have information about how many articles he has posted, how much attention he has received, how many forwards he has received, and other information. This information will be very effective for user recall. Suppose you are doing debt collection. We know that because of the small amount and cost factors, small loans will not use offline collection, but will use online collection. If you know his name, his address, and the names of his friends and point them out in the information, the effect will be much better. You can take a look at Maimai for this. Maimai’s SMS marketing copy is particularly good. The SocialEpoch cross-border information bulk messaging platform is also constantly evolving and will soon support such an operation. The picture accompanying the historical article has expired 8. Multiple placements and repeated optimization We cannot expect a platform to bring a lot of conversions to everyone immediately through simple and crude methods. Although WhatsApp is a traffic depression, we cannot expect to find gold mines all at once. The operation itself is a relatively trivial and hard work that requires a lot of attempts. When we deliver, we need to reach the same user multiple times with different copywriting. This will be more effective. A very simple example. Since June 2018, the author has received up to 46 text messages on Maimai: someone recognized my tag, someone requested to add me as a friend, someone matched me with job information, and someone sent me a message. Wait, I will receive these text messages from Maimai. From this example, you can see his sincerity and efforts in SMS marketing. WhatsApp’s bulk messaging is completely analogous to text messages, and has more advantages than text messages: ·        The price is more affordable and has an overwhelming advantage in some countries; ·        2048The character length is sufficient to convey product advantage information; ·        Supports graphic, text and video business cards to convey information more intuitively; ·        The open rate is higher compared to text messages5-20times; ·        Send worldwide without carrier review ·        Deliver multiple times to reach customers repeatedly