[Practical Guide] In the second half of 2018, a collection of the five most effective promotion and drainage methods for cross-border e-commerce! Recommended collection

For cross-border e-commerce sellers, whether you are a platform e-commerce or an independent website, traffic has become scarce and expensive in 2018, and you may even encounter false traffic. Of course, this is an eternal topic in the field of advertising. On this topic, you can write a long sequence. Especially now in the transformation and reshuffle stage of cross-border e-commerce. If you can find your own traffic depression, this will undoubtedly put you in a winning position among the competition and make a lot of money. Today, we will combine the current online traffic trends to analyze where the new traffic outlets will be in 2018.

1. WhatsAPPbulk messaging reach tool

WhatsApp is the only company with nearly 2 billion users that has not officially monetized it. The company’s CEO resigned angrily this year due to Facebook’s data privacy breach. It can be said to be a cool company. Because it relies on the big benefactor Facebook and the founder’s ideas, it has never been realized. But it does not mean that WhatsApp has no monetization ability. On the contrary, because users are not attacked endlessly by advertisements like Facebook, the effect is amazing. According to data provided by SocialEpoch cross-border service provider on the market, in the United States, the conversion capacity of WhatsApp bulk messaging is three times that of Facebook. According to a survey by a well-known survey company, the message opening rate of WhatsApp is as high as 98%, and 80% of people will open the message within 3 minutes after it arrives. This can be said to be the largest traffic depression in 2018. Now hundreds of stores with various products have chosen to test the reach rate on WhatsApp.

 2. Facebook Messenger bulk messaging

Facebook is not only the world's largest traffic platform, but also one of the world's largest advertisers. What it wants to promote is Messenger. Every year, Facebook spends hundreds of millions of dollars on promoting Messenger, an instant tool. Compared with Facebook itself, which often kills accounts, Messenger is not only not dead, but also has a high tolerance for communication with strangers. The reply rate and open rate of sending messages are very high, and it can be associated with the main Facebook APP. It can be said to be a marketing artifact. In addition, Facebook has officially opened a slot on Messenger for testing.

3. Short video internet celebrity

Short video marketing is in full swing in China. Overseas, the overseas version of Douyin, TiK Tok, has merged with Musical.ly. VIGO, Bigo Live, etc. are also very popular in third world countries. According to the analysis of authoritative investigative agencies, the emergence of short videos may have a fatal blow to social tools such as Snapchat. Not only does it absorb a large amount of user time, but many other internet celebrities from Snapchat, Instagram, and Youtube have also switched to short video platforms to expand and maintain their influence. In addition, these platforms will also produce a group of grassroots Internet celebrities, with a large number of affordable prices and traffic that needs to be monetized, and their ability to carry goods will be extremely powerful. Please refer to the popular domestic Douyin.

4. Reddit Ads

In June this year, Reddit had more monthly active users in the United States than Facebook for the first time since its inception. If you were to say, which social platform is the most understandable to Americans? Then Reddit must have run away. Reddit mobile ads are encroaching on the U.S. local news feed advertising market at a rapid rate. Well worth a try. The only disadvantage is: Reddit users hate hard advertising and are not very friendly to advertisers, but they are keen on hunting for novelties, new things, fresh and useful information, etc. Therefore, they must study their advertising strategies carefully. Otherwise, a lot of money will be lost and the effect cannot be guaranteed.

5.Google Shopping Feed

In order to support localized e-commerce companies to realize O2O, and to compete with Amazon, Google deployed e-commerce in 2018. Although PLA advertising has been launched for a long time, for sellers, this method of direct search engine search for intended customers to enter the store is still worth trying. After all, only 40% of people in the United States are used to going directly to shopping platforms, and the rest go shopping directly through search engines. Google shopping feed is still worth trying.