In daily life and work, WeChat is a phenomenon. After the first acquaintance and discussion, many people said the same thing: add WeChat!
The same is true for overseas social scenes, except that the final communication carrier has changed from WeChat to WhatsApp. Statistics from the overseas Statista data platform show that in 2024, the number of global users of WhatsApp has exceeded 2.78 billion. Forecasts indicate that by 2025, this number will exceed 3.14 billion. Therefore, enterprises can effectively use this platform to interact and communicate with a large customer base.
For cross-border sales companies, WhatsApp also plays an increasingly important role in customer communication. From the perspective of various marketing methods and channels, WhatsApp can be retained to facilitate one-click communication with customers.
- Content marketing: such as official website, various self-media, and social media content retention;
- Digital marketing: official website placement, short video streaming, Google Bing streaming, etc.;
- Event marketing: customer contact such as online live broadcasts and offline exhibition salons;
- Platform marketing, channel marketing: establish WhatsApp contact with customers directly or indirectly.
Many people say that the end of the universe is the WhatsAppowned channel. In fact, WhatsApp has always lived up to expectations and demonstrated a global social communication platform.
- 2 billion+ monthly active users, covering more than 180 countries and regions
- Commonly used IM in 58 countries
- Ranked first in global IM instant messaging
- The average number of opens per day reaches 20-30 times
- WhatsApp can send messages to strangers
- The initial message cannot be blocked, you can send the first message directly
- Real-time online reach, high reading rate and open rate
- Phone number = WhatsApp account
- WhatsApp Channels/Flows (overseas version of mini program)
- Ecological touchpoints are becoming more and more abundant...
WhatsAppowned channel is like a dragnet for overseas customer inquiries and traffic, attracting customers from all over the world, and establishing low-cost and unlimited contact opportunities with customers for every enterprise and every sales in a real-time online reachable manner.
So here comes the key point: how to build an enterprise's owned audience pool from scratch, how to retain customers for efficient management, and how to maximize the loss of WhatsApp account suspension data. Here, we have a complete set of overseas owned-channel marketing solutions.
