Have cross-border people in front of the screen ever had this bad moment: Hundreds or thousands of WhatsApp customers are piled in the chat box, and it is impossible to distinguish who is a high-intention customer who has just made an inquiry and who has just asked for a price. A customer who made small home appliances mistakenly sent a quote for a "110V adapter model" for Southeast Asia to a European customer who wanted 220V. The other customer said "unprofessional" and the order was immediately cancelled. In fact, it was not a lack of ability, but a failure to find the right customer management method.
SalesEpoch's tag grouping function solves this problem. Without complicated operations, by labeling customers correctly and dividing them into good groups, you can turn "casting a wide net" into "precise reaching". After many customers use it, their transaction rates have significantly increased.
1. Stop using Excel to remember customers! Labels make information clear at a glance
I used to help a company that makes mechanical parts sort out customers. Their biggest headache was "customer confusion": inquiries, quotations, and old customers were mixed together. They all relied on Excel to record them. It took half an hour to find the person after flipping through the table. It took a week for a new person to get familiar with the customer, and several inquiries were lost.
Using SalesEpoch's tag grouping, these problems are gone. The backend can customize labels, set "Facebook traffic" and "exhibition customer acquisition" by source, "high intention (multiple inquiries)" by intention, and "Europe and America" and "Southeast Asia" by region. Customers just add friends and tag them after chatting for a few words. For example, a customer coming from the Canton Fair tags "Exhibition customer acquisition + high intention + Europe and America + mechanical accessories", which anyone can understand at a glance.
Later, their new guy took over and independently followed up on it within 3 days, and even made an order worth 500,000 yuan. It was not because the new guy was very capable, but because the label organized the information so clearly that there was no need to repeatedly ask “Where were we talking about before?”
2. Stop using bulk messaging! Precise contact will prevent you from being blacklisted
Mr. Li, who makes 3C accessories, used to bulk message all new products to save trouble, but the open rate was only 3%. He was also blocked by more than 10 old customers: "I want a quick charger, why are you sending headphones?" What's worse is that the customer experience is degraded by sending messages about clearance of old models to customers who are asking about new models.
After combined with SalesEpoch's label filtering, bulk messaging becomes more accurate. When launching new products, we select customers with "high intention + unquoted" and send customized quotations with "quick delivery and CE certification", and the transaction rate increases by 40%; 7 days after the samples are sent out, we go to customers with "samples already sent + 7 days" and ask "How about the trial? There is a 10% discount for placing orders", and the conversion cycle is shortened by 30%; old customers have not repurchased for 3 months, and exclusive benefits are provided, and the repurchase rate increases from 12% to 12%. 28%.
The most convenient thing is that you can combine tags, such as promoting new products to customers with "Europe + High Intent + 3C Accessories + Unordered". Checking the tag will automatically filter people. The bulk messaging open rate can reach 50%, and you will no longer annoy customers.
3. The operation is not complicated! You can get started quickly even when you are busy
Cross-border sellers are usually very busy, so how can they have time to learn complex systems? The tag function of WhatsApp SCRM is very down-to-earth. You don’t need to know any technical skills, and you can use it in a few minutes.
It's easy to add and change tags in the background. During the last cross-border promotion, there was a home furnishing customer who wanted to send discounts to customers who inquired about “folding tables and chairs.” He created a new label in just one minute. Customers who inquired that day added it with one click and directly bulk messaged. More than 20 orders were placed that day.
And the tags will be synchronized to the customer data, which can be viewed by opening the chat box in the SalesEpoch computer front desk. For example, if a customer marks "After-sales Consultation" and asks "Did the last problem be solved?" when following up, the customer will feel considerate and their favorability will increase immediately.
4. From adding friends to closing the deal! Tags link the entire process
Many newcomers to cross-border sales only care about "how many customers are added" and do not care about subsequent operations. As a result, there are a lot of customers and few transactions are completed. The tag grouping of WhatsAppSalesEpoch can connect "add friends - tag - follow - deal" into a closed loop.
For example, Sister Zhang, who sells outdoor products, once asked a customer about the "waterproofness of the tent" but failed to remember it. She then annoyed the customer by repeating the explanation. Now use the tag "Inquiry about tent waterproofing + concern about heavy rain scenes", and send a test video directly next time. Last month, the customer repurchased 30 tents.
According to customer feedback, after using this function for 3 months, there is no need to look for information in messy chat records, and bulk messaging does not need to be "lucky". It saves a lot of energy, and the performance has doubled - it is not that cross-border sales has become easier, but that we find the right tools and use our efforts on ideas.
If you do cross-border sales and are troubled by chaotic customer management, ineffective marketing, and difficulty in order conversion, you might as well try the tag grouping function of WhatsAppSalesEpoch. It's not just about "marking customers", it's about helping you make customer operations detailed and accurate, making every communication valuable and turning more traffic into real orders.
