Before meeting us, Lily, who works in cross-border home furnishing, often stared at the Excel spreadsheet in front of the computer. She had to copy the numbers of 120 overseas customers one by one to WhatsApp. When sending a new product discount message, she would get a message of "frequent operations" as soon as she posted the 30th message. To make matters worse, the new account she had just raised a few days ago was blocked due to too many manual group additions, and all customer data was lost.
This is probably the daily routine of 80% of cross-border WhatsApp marketers: manually entering numbers, copying and pasting messages until their fingers go numb, becoming a mess when there are too many customers, triggering risk control when new accounts are not paid attention to, obviously trying to attract customers through batch marketing, but in the end, they are exhausted to the point of collapse and have not seen any results.
In fact, it’s not that batch marketing is difficult, but that we haven’t found the right tools. Using SalesEpoch's "five major batch functions" can transform WhatsApp marketing from "manual work" to "worry-free work", which not only saves time but also avoids risk control. Let's start with some of the most troublesome issues for cross-border people.
Pain point 1: It takes 2 hours to lose 500 customer numbers? Batch import takes 5 minutes
Many people get stuck in the first step of batch marketing: customer numbers are stored in Excel, and they have to be copied one by one to WhatsApp to add friends. Duplicate numbers have to be deleted manually. After one set of operations, it will be gone in 2 hours. If there are hundreds of numbers, half a day will be spent entering the numbers.
SalesEpoch's "Batch Customer Import" directly compresses this step to 5 minutes. Whether it is Excel exported from a list of old customers or customer numbers collected at exhibitions, upload them directly to the system and then assign them to sales follow-up. Uploading can also accomplish two things: first, deduplication, duplicate numbers will be marked, no need to check line by line; second, synchronization of tags, you can directly tag this batch of customers when importing (such as "2024 Autumn Exhibition Customers" and "Indonesian Home Furnishing Buyers"), and there is no need to manually classify subsequent follow-up.
Xiao Zhang, who works in 3C cross-border business, used to spend 1.5 hours a day guiding customers. After using this function, "Now I go to the company in the morning to upload a form, and all the customers are in the system in the time it takes to drink a cup of coffee. The time saved can be used to follow up with 10 more high-intention customers."
Pain point 2: Bulk messaging is blocked like “spam messages”? Group bulk messaging is both accurate and risk-free
Another pitfall of manual bulk messaging is "one size fits all" - sending the same message to all customers is not only easy to be judged as spam (spam) by WhatsApp, but also makes old customers feel insincere and new customers think it is advertising. After sending dozens of messages, there is no reply, and even the account is restricted.
The core of SalesEpoch's "bulk messaging" is "accurate grouping + risk control adaptation". First of all, you can divide customers into "old customers", "high-intention customers" and "new inquiry customers" based on the previous tags, and even subdivide them by region and purchasing needs (such as "Mexico 3C distributor" "Brazilian home appliance purchaser"); then, write exclusive words for different groups, such as sending "exclusive repurchase discount" to old customers and "product live video + sample policy" to new customers to avoid being the same; finally, the system will automatically control the sending interval, such as sending every minute 3-5 items to avoid sending a large number of messages in a short period of time to trigger risk control.
Pain point 3: Do you have sore eyes after manually adding a group? Add groups in batches and join hundreds of precise groups in one day
Most people who want to use WhatsApp groups to expand customers have experienced the cycle of "manually search for groups - click apply - wait for approval": find accurate groups on various group link platforms, copy the links to WhatsApp, click "apply to join" one by one, and join up to 5 groups in a day. They often encounter situations where the groups are full or invalid, and the efficiency of group expansion is extremely low.
SalesEpoch's "Batch Add Group" directly maximizes the efficiency of group expansion. You only need to collect the group links in the target market (such as the "Argentina Building Materials Purchasing Group" and "Vietnam Small Home Appliances Wholesale Group" from industry forums and customer recommendations) and import them into the system. The system will simulate manual operations and automatically apply to join, without having to manually click on the links.
Pain point 4: Too many customers to manage? Batch management ensures key customers are not missed
After there are more customers, another trouble is "cannot find the person" - if you want to follow up with the customers who inquired last week, you have to browse through hundreds of chat records; if you want to count which customers have read the message but did not reply, you have to click in one by one; if the customer needs change, the label is not changed in time, and subsequent messages are not sent in the right way.
SalesEpoch's "batch management" is equivalent to building an "intelligent archive" for customers. First of all, all customers are classified according to tags. By clicking on the group, you can see all those who meet the criteria, without having to look through the chat history. Secondly, it supports batch modification of tags. For example, if a group of customers changes from "New Inquiry" to "Sent Samples", you can modify it with one click after selecting it, without having to edit them one by one.
Pain point 5: Is multi-account account warming too laborious? Batch account warming allows new accounts to stably pass the risk control period
Doing bulk marketing inevitably requires a multi-account access account. However, if a new account directly sends messages and joins groups without account warming, it will be easily blocked. Manual account warming requires logging in one by one, posting updates, and interacting with friends. If you have multiple accounts, account warming alone will take 2 hours a day.
SalesEpoch's "batch account warming" can automatically complete the account warming process: you can set "account warming rules" for each account, such as automatically logging in at 9 o'clock every day, automatically sending pure text interactive messages to 3 friends at 15 o'clock (such as "How is the demand for XX product in the market recently?"), and logging out at 20 o'clock, completely simulating real user operations.
More importantly, the system can also perform "device isolation" to prevent accounts from being associated because they are logged in from the same device; keeping a new account for 10-15 days and then using it for batch marketing can reduce risk control risks by 80%.
In fact, doing WhatsApp batch marketing has never been about "strengthening the energy", but "strengthening the tools" - manual operation is time-consuming and can easily lead to risk control pitfalls. However, by using SalesEpoch's five batch functions, you can spend your time on "following up with customers and negotiating orders" instead of "entering numbers and sticking messages."
If you are still troubled by manual batch marketing, you might as well try handing over these "repetitive tasks" to tools. After all, the core of cross-border business is to "spend time on things that make money" instead of being trapped by trivial operations.
