In the case of WhatsApp marketing, all aspects of the entire process from acquiring leads, retaining customers, converting transactions to repurchase recommendations affect the final conversion effect. Starting today, we will add new ones in the official accountWhatsApp New Marketing Complete Solution Series, combined with the pitfalls and successful experiences of predecessors, let’s talk about how to do a good job in WhatsApp’s new marketing now, and use lower costs to obtain better results.
01 The first step in WhatsApp’s new marketing: retain your customers
A more professional way of saying this is: customer data preservation. Whether it is for an enterprise, or for a market operation or sales individual, only by retaining customers can all subsequent possibilities be possible.
- Only by keeping customers in the store can all customers who come into the store try to buy and repurchase;
- Only by retaining customers can platform merchants achieve "not putting their eggs in one basket";
- Cross-border sales can only accurately reach customers during the next demand period by retaining them;
- Only by retaining customer data can an independent website reduce the cost of customer acquisition through distribution channels.
This action is as important as joining WeChat when we first met.
02 Good content and tools help you retain customers
From a marketing perspective, if you want to retain customers, you need two essential elements: good content + good tools.
Good content can attract customers and make them willing to stay on the page to read and leave information; and good tools can help customers leave their contact information faster, easier and more naturally without causing resentment.
WhatsApp’s official features provide extremely convenient ways to retain customers:
First, the phone number is the account number. If you know one, you will know the other, which makes it easy to quickly establish contact with customers; second, the initial message cannot be blocked, which means that your content can basically reach customers 100%;
Third, you can interact and communicate without adding friends. The dialogue process also means that customer contact information is retained, leaving customer contact information in an insensitive state to facilitate subsequent low-cost communication.
It is also based on such official convenience functions that make WhatsApp more valuable for marketing and promotion based on its advantages of large number of users and wide coverage. More and more companies and individuals also love the instant gratification of this form of communication and process customer data more efficiently.
03 Add WhatsApp≠Customer data is saved safely
However, saving to WhatsApp does not mean that your customer data is actually retained: if you encounter account suspension, cannot log in to your account, or switch operating accounts, you may still lose your customer contact information.
Therefore, in order to be more successful and efficient in adding customer contact information, we have some new tricks: First, use the multi-account access tool to reduce the marketing weight of each account, thereby reducing the risk of account suspension and improving the convenience of multi-account operations;
Second, use the splitting add-friend/group live code to guide customers to add them to different accounts or groups through a live code link. The split mode reduces the risk of account suspension, avoids traffic failure, and also reduces the pressure on a single account group to receive services, killing multiple birds with one stone;
Third, combine tools like SalesEpoch to do customer retention operations. The first value of using the tool is to truly leave the customer's contact information, not only to establish contact with the customer on the front customer communication end, but also to save each customer's account information in the backend in the system.
In this way, regardless of account suspension, inability to log in, or switching operating accounts, the data is still saved in the backend and can be extracted or assigned to a new account to continue operations, truly achieving safe preservation of customer data.
Summary: No matter what type of business it is, only by leaving customer contact information can you have the opportunity to obtain subsequent conversions and repurchases. In this critical initial stage, WhatsApp customer retention is not only about retention on the front-end customer communication end, but also on the backend to save the account of each Jianlian customer, combined with refined owned-channel operations to continuously obtain transaction conversions.
