Part 1 of the dismantling of international logistics social sales gameplay:Send logistics notices like this, saving 80% of costs!
Part 2 of the dismantling of international logistics social sales gameplay:Every sale is a customer acquisition center
This article is the last one on how to play social sales in the international logistics industry. It is also a new model for international logistics companies to achieve new growth in business operations and build a distribution growth system. Below, let’s break down the specific content of this model.
#01 The second curve of international logistics: social e-commerce
Business growth is an eternal topic for enterprises. At a time when customer costs are high and competition pressure is high, every company is constantly adjusting and optimizing and pursuing new breakthroughs. If enterprises want to obtain new growth, in addition to optimizing and iterating on the original business, the second curve is also a direction. In the process of empowering and serving international logistics customers, we have discovered that social e-commerce has become a new growth curve for more and more international logistics companies.
So, why will social e-commerce become a new growth breakthrough point for logistics companies?
Starting from the business characteristics of international logistics companies, from the upstream supply chain, their own logistics and distribution to the downstream end customer market, they have an advantage in market resource information.
Moreover, international logistics companies have many interactive communications with terminal distributors and small B groups, and they will also have a clear and profound understanding of market information. Based on the accumulation of these information and resources, it can bring accurate and effective feedback and value to business operations.
On the other hand, at a time when bulk trade is struggling to grow, trust in online shopping in some overseas markets is low, and social e-commerce is growing rapidly, the mature social e-commerce experience based on domestic WeChat, Douyin and other ecosystems can also bring huge operating value to global expansion companies when going overseas for social distribution.
Based on these accumulations and the successful experience in the growth of domestic social e-commerce, many global expansion companies have begun to pay attention to global expansion social e-commerce, and international logistics is one of them.
#02 S2b2C social e-commerce: differentiated global expansion growth model
So, how does social e-commerce empower the growth of international logistics companies?
For this, we need to first introduce S2b2C, a differentiated social e-commerce business model, which is called "the first breakthrough innovation model in the intelligent business era" by Professor Zeng Ming of Ali.
Click here to learn about the cross-border S2b2C model and successful cases:SocialEpoch empowers Azambe S2b2c social e-commerce model global expansion in Africa - owned channel global expansion customer case ③
At present, with the growth of bulk trade difficult and the huge investment in 2C business, many companies have begun to turn to small B distribution. Overseas, various Internet celebrities, bloggers, group owners, shop owners, KOC and other groups will use social methods to retain a large number of fan circles. These fan groups will have more obvious common characteristics and a stronger sense of trust in Xiao B.
With the spread of social networks and social media, there are more and more of these small B groups. They want to monetize and need to be empowered with monetization capabilities. Therefore, this has also contributed to the two-way rush between S platforms and small B groups in the overseas S2b2C model.
Compared with the difficulty of reaching C-side customers and the limited number of B-side customers, they are easier to reach, easier to find, and there will be more of them. For international logistics companies, if they want to build a S2b2C social e-commerce model, they must improve their distribution system, find more small B groups, and then try their best to develop such small B circle value and social value.
First, how to find the small B group?
This is first of all a process of incremental traffic. Overseas, there are a large number of small B groups hidden: many KOCs and KOLs are small B; many shop owners will display their products and shops on social media platforms; many bloggers and Internet celebrities will distribute content on social media platforms; many circle group owners and organizers will use social media centers to gather fans. Therefore, through batch social media operations, we can quickly find these small B groups and develop them to become distributors of the platform.
Secondly, this is also a process of customer advancement. Within social networks, all enterprises can combine social owned-channel operations to transform C-end consumers into small B groups, develop them into small B groups, and participate in distribution.
Second, how to let Xiao B continue to participate in platform distribution?
This is a typical owned-channel operations process. Enterprises need to achieve customer advancement from the perspective of customer management retention and customer content marketing, so that small B customers can continue to participate in distribution.
Third, how to build a distribution system to protect the rights and interests of multiple parties?
What each S platform needs here is a micro-store system with distribution and profit sharing to help small B build an exclusive micro-store and realize a distribution and profit sharing mechanism that saves money on self-purchase, earns through distribution, and earns commissions from referrals.
The perfect combination of these three steps forms the three-part S2b2C distribution link. For all international logistics companies, combined with the advantages of their own logistics system, they can provide more in-depth value and services for small B distribution. Continuously find more small B groups, develop customers around them, create a decentralized distribution growth system, and achieve explosive growth in the second curve.
#03 There are three ways to empower international logistics through social selling: reduce costs, improve efficiency, and increase revenue.
For international logistics companies, the social sales model can achieve three major differentiated values for the company: first, the push of logistics information based on WhatsApp seat system can drastically reduce the push cost for the company; second, the decentralized SocialSelling social sales model for sales makes every sale a customer acquisition center;
Third, develop the value of overseas small business groups and develop the S2b2C social e-commerce model, allowing countless small businesses to participate in distribution and sales, and achieve fission growth.
In the actual operation process, the social sales operation model that is substituted into the business scenario of the enterprise can truly achieve tailor-made solutions to solve problems and increase value.
