We have talked about WhatsApp marketing broadcasts, updates, and point-to-point bulk messaging in previous articles.
WhatsApp marketing broadcast
WhatsApp Marketing Trends
WhatsApp marketing bulk messaging (1)
WhatsApp marketing bulk messaging (2)
WhatsApp marketing bulk messaging (3)
Now it’s finally time to talk about groups. Speaking of groups, everyone is familiar with them. Groups are now a standard feature of instant messaging and social platforms. Facebook, Wechat, QQ, Line, Kakaotalk, Telegram, Zalo, Viber, VK... all have groups. And the number of groups on some platforms is still very high. For example, Telegram can create a group of 200,000 people. Relatively speaking, WhatsApp groups do not support many people, and can only bring up to 256 users into the group. Therefore, if the creator of the group does not leave the group, the maximum number of people in the group is 257. Unfortunately, the creator of the group often leaves. Once he leaves, the maximum number of people in the group is 256.
Steps to create a group
Creating a group on WhatsApp is relatively simple. First find the button to create a new group and select the group members first.
If someone among the group members has set permissions, they may not be able to join the group.
But you can share your group link with him later to let him join.
The next step is to set the group theme, which is the group name and group picture. The group name should be 25 characters long; the group picture should preferably be related to the group theme, so that everyone can understand the group’s information and intentions based on the group picture.
After setting up a group, you can specify the administrator of the group, or you can set that only the administrator can speak and only the administrator can change the description information.
We can also share the group link and group QR code for others to join.
To sum up, it is very easy to create a group on WhatsApp. At the same time, it also has the following advantages:
- Communicating in a group will be more efficient;
- The group atmosphere can be created through the mutual cooperation of group administrators;
- You can market to the group repeatedly and reach multiple times;
- The most important thing is that the cost of establishing a group is relatively low compared to point-to-point.
Therefore, establishing a group and marketing in the group is an increasingly popular method.
Points to note
- Group description
The group name, group avatar, and group description let your members know the purpose of your group at a glance. Before you speak, everyone will know what kind of group it is by looking at the group name and group description. This allows group members to be mentally prepared to avoid leaving the group one after another.
- Administrator
If a lot of people join, we know that the founder of the group has certain risks, the group administrator also has risks, and the operator is relatively better.
How many groups is appropriate for an administrator to manage? This first depends on the robustness of the administrator's account. We recommend that one account be the administrator of up to 10 groups a day.
Therefore, it is required to maintain an account as a group administrator for a period of time. As for how to account warming, I will share it specifically later.
- Speech skills
To keep the group active, you need to design marketing words and find ways to retain customers. Don't just come up and throw away products all at once. You can think more about how to build a trusting relationship.
All transactions are based on trust.
- Create time point
The creation time of the group is critical. This time point may be different from the marketing time point. The specific time needs to be determined through experiments. Setting up a group when the local time is the most active is one way; setting up a group in the dead of night is another way.
- Group welcome message
The group welcome message is very important. After setting up the group, you can send a group welcome message first. The group welcome message can be advertising or marketing copy, or it can be a greeting. The first few sentences should clearly explain the purpose of establishing this group, so that everyone can understand why they are in this group.
- Repeat marketing
To operate a group, you need to arrange manpower for operation. Don't just send a message in the group and it's done. You need to do repeated marketing and formulate a good marketing plan.
- Group ban
When appropriate, group bans need to be implemented, such as during live broadcasts, or when promoting products, to prevent certain people from disrupting the order, and even when necessary, some people need to be removed from the group.
- Accurate data
We have mentioned many times in bulk messaging that accurate data will have a multiplier effect on marketing; data always comes first.
For data, you can use Soqunbaosouqun provided by SocialEpoch to find groups with related topics, enter and obtain the list of group members, and export the data. This is a relatively fast way.
You can also use other methods to obtain more accurate data online. Regarding how to obtain data, although I have talked about it before, I still haven’t explained it thoroughly. I will share it specifically in the future.
what can we do
But we also know that although group establishment is simple, in actual operation, it is not easy to establish groups in batches. The reasons here are very complicated and are beyond the scope of this article. SocialEpoch has invested heavily in group building and has long been capable of large-scale group building. If you have large-scale group building needs, you might as well leave it to professionals.
Note: 1. Provide the target number in text file format or spreadsheet format. The number format is: 8618601733809, one number per line; 2. The content to be sent can also be given in text file format. If there are pictures for the group avatar and welcome message, they can be provided as PNG or JPG alone. The pictures should not be too large.
