WhatsApp bulk messaging (Bulk Sender) is an automated marketing method based on message channels that uses the sender to send messages to the target user group. In essence, WhatsApp messaging is a kind of proactive marketing, which can be compared to email marketing (EDM), SMS marketing, and telephone marketing.
From the above description, we can see several key elements of bulk messaging in WhatsApp:
- The sender is the trumpet;
- Channel: It can be considered as WhatsApp itself, which is essentially a marketing service system or marketing tool built by the technical solution provider;
- Target users, that is, the audience;
- The message body, that is, the advertising copy, has been mentioned many times before and will not be repeated here.
In fact, there are two inherent logical foundations:
- Risk control model, this is simply about how to make your marketing look like a real person and how to avoid having your marketing account blocked. Because it is more complicated, this article will not go into details. Everyone can understand it.
- IP proxy. With IP proxy, registration, account warming and sending can be carried out in a distributed manner. Otherwise, marketing is impossible.
1Sender
The sender is also called a marketing account, or simply an account. If it is not mass production, using a mature and old account will obviously not be able to meet the large-volume sending needs; for occasional small-batch sending needs, using your own mature account to send is not a big problem. But we also know that for many companies, mature old accounts have a lot of customer relationships and data information attached to them. Once such accounts are blocked, the losses will be extremely huge - every fan is of great value.
As WhatsApp's risk control has been strengthened, a newly registered account could send thousands of messages in the past, but now the new account can send less than ten messages.
For marketing accounts, there are two basic problems that need to be solved, namely registration and account warming.
1. Registration
Whether you are a tool user or a service provider, you can purchase a physical card to register yourself, or you can register through a code receiving platform provided by a virtual card provider; you can also purchase channels from outside to solve the sender problem, but the current channel prices on the market are more than 1 US dollars, and high-quality ones cost 2.5 US dollars, which is expensive.
Generally speaking, an IP can only register two WhatsApp accounts a day, and it is advisable to register no more than 5 accounts in three days. If you register more, you will need to wait. Even if you can register, your account will be closely monitored, and you may even be logged out as soon as you log in. Even if it is not blocked, its health value will not be strong.
If registering in different countries, it is best to register under the IP agent of this country. The so-called IP corresponds to the country of registration.
Registration can use real machines, simulators, or protocols. Registration using protocols requires relatively strong technical support. Large-volume registrations may also bring systemic risks.
Sometimes it may not be registered. In this case, it can be solved by changing the IP, changing the mobile phone, changing the imei, etc. If it still doesn't work, you need to consider the code problem and whether any characteristic values are recognized.
2. Account warming
The newly registered account has weak sending capabilities and other marketing capabilities, so it needs to be maintained.
The logic of account warming is very simple, it is to operate like a real person. Corresponding to WhatsApp, you only need to log in normally and you can chat and interact with your friends.
Some people say, should I make a post and change my avatar, status, etc. In fact, I can do this, but it is not necessary.
Many people ignore the important role of the address book. The editor believes that the address book, especially the two-way address book friends, can greatly help the health of the WhatsApp account, but this is not so easy to satisfy in large-scale marketing.
Time is an important variable. When account warming exceeds a certain time, the health value of the account will increase. This increase is actually not linear.
Account warming has system risks, but generally for small-batch account warming, you don’t have to worry about this problem.
Currently, there are two main methods of account warming on the market: real machine (simulator) and protocol. Each has its own advantages and disadvantages, but the ultimate problem has not been well solved.
In fact, people don’t pay enough attention to account warming of WhatsApp accounts, because our basic logic is that even if this account will be blocked, as risk control is strengthened in the future, people may pay more and more attention to account warming.
2 Audience
No matter what marketing method, accurate audience data is half of the success of marketing.
WhatsApp itself is encrypted because its communication data is encrypted, and its account system has not yet been connected to Facebook. Therefore, there is no way for us to obtain more accurate user portrait data from WhatsApp officials.
So you need to think of other ideas.
Data is divided according to its source, including first-party data, second-party data, and third-party data.
First-party data refers to data that advertisers collect directly from audiences (including customers, website visitors, and social media followers), and includes the following types.
• Data about behaviors or actions taken through the advertiser’s website, application, or product
• Data in CRM system
• From social media profiles
• Data from emails or products subscribed by the advertiser
• Survey data
• Customer feedback data
Second-party data is click and browsing data obtained from the advertiser’s upstream and downstream partners;
Mainly refers to:
• Advertising delivery data
• Event website
• Mobile application usage
• social media
• Customer surveys
Third-party data is data purchased by advertisers from external sources, including the following data sources:
• Advertising platform
• Data trading center
• Others
The marketing corresponding to WhatsApp is also very simple, involving both first-party, second-party and third-party, but for most people, the data is mainly third-party data.
WhatsApp accounts are mobile phone numbers, which provides another source of data for advertisers - many countries are assigned numbers according to provinces, states, states and even city semicolon segments. We can sort and combine the designated areas to generate a list of suspected mobile phone numbers, and then verify the numbers through the WhatsApp interface - you can also put them in the address book, and the WhatsApp application will also tell you whether you have a WhatsApp account - this software method can quickly help you find target users.
Based on this, we can then judge its activity level, and even its gender and age.
Based on the fact that a WhatsApp account is a mobile phone number, by matching the mobile phone number with other third-party source data, more dimensions of data can be obtained. Of course, telecom operators often play an important role in this.
3 IP proxy
Readers who have a little knowledge of advertising and marketing will know that IP proxies play an important role in crawling, increasing speed, and accessing certain overseas websites. Sometimes for security reasons, you also need to use IP to hide your identity to avoid being attacked. The same goes for WhatsApp marketing. If you use an IP to access, whether it is registration, account warming, or sending, it will be tracked by WhatsApp's risk control system, making automated marketing impossible.
There are three types of IP from a usage perspective:
Data center IP
Computer room IP, the total number of IPs in the world is 150,000. Static IP, fixed IP. This means that the IP is fixed after you purchase it. Data center IPs usually have the same subnet range and are easily detected and identified.
Residential IP
Home user IP, residential resident IP, is a real user. There are currently 35 million IPs in the world.
Residential dynamic IP can be switched between any country and city in the world. You can specify the IP of the country and city.
Residential dynamic IP may be provided to customers through dial-up.
mobile phone ip
3G, 4G network ip. This method is the most authentic and most popular.
There are many third parties out there that provide IP proxy solutions, and some people use flight mode solutions to build their own card pools overseas to solve IP problems. Considering cost factors, IP itself is also an important resource, and sometimes it is not so easy to solve.
In theory, WhatsApp should maintain a blacklist of IP addresses. In other words, if you come from a certain IP, WhatsApp will rate the quality of your account. Some IPs whose accounts are often blocked will receive special attention. Therefore, if your behavior is a bit abnormal or the data integrity is not sufficient, it will be easier to be blocked than other accounts.
Therefore, the value of clean IPs for marketing will be huge. IPs will theoretically be rotated. After a period of time, a suspected dirty IP will be released from the IP blacklist. Multiple evidence shows that this cycle should be around 45 days.
Mentioning the issue of IP jumps—if an account logs in frequently from different locations around the world, it is easy to determine that the account is abnormal.
4 sendSystem sending capabilities
One is how many items can be sent per unit time, and the other is how many orders can be sent during the life cycle. These two indicators are very important.
For sending, it is actually mainly about strategy. Whether using an emulator, a real machine or using a protocol, there is always the question of how many messages are suitable to be sent in one minute.
Someone mentioned to the editor before that thousands of tracking numbers are sent per second. In fact, this is actually impossible. It cannot be done by real machines and cannot be done by protocols. It is logically unreasonable, and WhatsApp itself does not allow such a scenario to exist. The basic logic of marketing is that the trumpet behaves like a real person. Whether it is a real machine/simulator or a protocol, it needs to start from this starting point. Without this point, it will not go fast or far.
