WhatsApp marketing dynamics (Status)

Whatsapp dynamic feature 

Everyone should be familiar with the WhatsApp dynamic function. This feature was launched on the eighth anniversary of WhatsApp in early 2017, which is similar to the domestic WeChat dynamic (instant). However, compared to WhatsApp, WeChat was launched much later. In fact, everyone is learning from it. The original product belongs to Snapchat (Snapchat Stories). When Snapchat was in the spotlight, Xiao Zha wanted to buy it, but they refused to sell it. There was no other way. Facebook launched several similar products to snipe it, but unfortunately they all failed. So Xiao Zha came up with the idea of ​​adding the same functions to existing mature products. Currently, the Facebook family has successively launched Facebook Stories, Instagram Stories, and WhatsApp Status. It should be said that this approach has worked well, and Facebook (especially Ins) has regained the favor of young people. Now let’s take a look at the dynamics of WhatsApp. What are the different experiences? If you have not blocked some people, the posted updates will be visible to all friends in the two-way address book, and you can also see the updates of all friends who have not blocked you. This property can be set on the privacy page, and once completed, it will take effect for all future published updates. Updates are destroyed 24 hours a day, so when publishing, there is actually no need to set privacy terms for individual updates. A person can send as many updates as he wants at any time of the day. The form of the updates is also informal. It can be pictures, videos, you can add different emojis and descriptions to the video pictures, you can also use plain text, links, and use different font styles for this text. The picture accompanying the historical article has expired The picture accompanying the historical article has expired The picture accompanying the historical article has expired Whoever sees any of your updates can pull up to see it. The picture accompanying the historical article has expired All of your updates are arranged in chronological order, that is, the first posted status is at the top, and the last posted status is arranged at the back. The picture accompanying the historical article has expired Clicking on any friend's news will automatically play the other party's news. For all friends' news, if you have not read it and open a friend's news, all unread news will be automatically played in full screen. On this playback page, you can swipe left and right to switch between friends' updates. The picture accompanying the historical article has expired The picture accompanying the historical article has expired At the same time, if you click directly on the link text posted by your friend, the link and its preloaded content will be displayed. Note that if the link text is used as a description of an image or video, it cannot be clicked or preloaded. Clicking the link will jump to the default browser to open the URL. The picture accompanying the historical article has expired If you want to comment directly on the news, this experience is also quite special. It is equivalent to opening a dialogue with the publisher of the news. The picture accompanying the historical article has expired

The starting point of WhatsApp commercialization

WhatsApp has been rumored to be commercialized since last year, and the first point of commercialization is news. But there has been no timetable. In May of this year, WhatsApp business consultant Matt Navarra said on Twitter that he planned to commercialize WhatsApp Status next year, which finally gave him a timetable. The picture accompanying the historical article has expired The dynamic advertising scenario is very simple. Just add an ad when it is automatically played between friends' posts. This ad is full-screen and native enough. If the user is interested in the ad, he or she can click on the link to visit the website or click on the link to download. What's even better is that users can directly comment on the ad, similar to commenting on the post, and can directly interact with the merchant's corporate account. Such ads are quite attractive and are likely to bring relatively large revenue to Facebook.

WhatsApp dynamic marketing

The characteristics of WhatsApp news determine that merchants can publish videos, pictures, and URLs of new products in the news. Let your users know more about your new products. We can see that the monetization of WhatsApp itself does not actually affect our marketing on WhatsApp updates. However, an important feature of updates is that they can only be seen by friends in the two-way address book. Therefore, the use of dynamics is mainly to promote activity rather than attract new users. The main body of the account is also preferably a WhatsApp Business account. If you don’t know about WhatsApp Enterprise Edition, you can refer to the previous articles of this official account. WhatsApp Business User Guide 。