Within the WhatsApp customer connection form, group is an intermediate-strength connection form, which is more suitable for personal privacy and social distance than one-to-one communication. Compared with WABA type bulk messaging, it is more effective for customer marketing. Group marketing that can advance, retreat, and defend is naturally also an important channel for enterprise owned channel conversion.
In the B2C retail WhatsApp marketing scenario, groups can enable enterprises to achieve batch communication, content marketing and customer conversion, saving a lot of time and energy. However, group marketing also means that a large number of customers need to be managed and a large amount of content needs to be distributed. If you only rely on official systems and manual operations, the efficiency will be seriously low and labor costs will be high.
In the WhatsApp SCRMSalesEpoch system, we have developed diversified group functions based on the official ecology, which has significantly improved the efficiency of enterprise group marketing + management:
✅Group bulk messaging: One-click bulk messaging, covering multiple groups, saying goodbye to manual sending one by one;
✅Intelligent automated group chat: regularly send interactive content to activate the atmosphere in the group and keep the group active;
✅Real-time activity record backup: The activity and behavior records of group members are automatically backed up, so data is safe and worry-free;
✅Real-time chat automatic monitoring: check group dynamics at any time and accurately grasp chat content and business opportunities;
✅Statistics on group entry and exit: real-time statistics on the joining and exiting of group members, and keep abreast of group changes at any time;
✅Black and white list management:
Blacklist: Automatically kick out after joining the group to prevent harassment. Whitelist: Speech freely, activity is not restricted, and administrator interaction is more convenient.
✅Sensitive word control in the group: Automatically monitor and delete sensitive content, support warning and kicking operations, and ensure a healthy communication environment in the group.
Whether you are doing marketing, customer management or team collaboration, SalesEpoch tools can help you easily manage groups and improve marketing results.
