At present, many people do overseas B2C e-commerce, and there are several common ways:Amazon, independent website, Shopee or Lazada.
At present, although Amazon has large traffic and high customer price, as a seller, it is unable to obtain any contact information of buyers, so it is difficult to form a repurchase link. When we cannot obtain user data, it is extremely dangerous for sellers.
If Amazon closes your store, all your previous accumulation will be wiped out and you will have to start from scratch.
Therefore, in the process of communicating with many Amazon sellers, I can often feel their sense of crisis. This sense of crisis comes from the uncertainty about the future. Almost all sellers hope to control their destiny in their own hands.
So now there are many sellers who want to do independent websites, because independent websites can be said to control the resources in their own hands, but the disadvantage is that there is no traffic. Many people need to place ads on Facebook and Google to attract traffic.
Since the independent website is based on a website, there are almost no customer retention. After seeing the advertisements, customers will either buy products impulsively or close the web page. Most people will not save or bookmark an unfamiliar independent website.
This makes it difficult for sellers who operate independent websites to get customers to repurchase. If they want to form repurchases, they need to continue to advertise. This model will undoubtedly increase the cost of the seller.
Nowadays, the best sellers on independent websites are basically brand sellers who are willing to invest in brand promotion and construction.
SoBuilding a WhatsAppowned audienceIt can become a new method to help sellers attract traffic and repeat purchases, thereby reducing advertising costs.
Many domestic sellers may have never used WhatsApp. Here is a brief introduction.
WhatsApp, like WeChat in China, is the primary communication software in more than 170 countries around the world.
If we add all customers to WhatsApp and operate customers in WhatsApp, then just like doing social e-commerce in domestic WeChat, we can reach our users at any time through various methods such as peer-to-peer chat and group chat.
When it comes to WhatsApp, the first thing we need to do is to set upWhatsApp account matrix. Here we are going to talk about the theory of “two more and one less”.
What is the "two more and one less" theory? "Multiple accounts", "multiple roles", "less account suspension"
01
"Multiple accounts"
We need to create multiple WhatsApp accounts. For example, if we arrange five salespeople to do WhatsApp's owned-channel operations, we need to create at least three accounts for each person, so that one account will not be allocated too many resources and cannot be managed.
02
"Multiple roles"
That is, each of our WhatsApp accounts plays a different role. Some are customer service accounts, some are expert accounts, and some are customer accounts. The advantage of running a WhatsApp community with such multiple roles is that it can make your community more active and provide higher value to your customers.
03
“less account suspension”
In the process of our communication with customers, many people were made miserable by WhatsApp account suspension. An account was blocked just after logging in and sending a hello to others. My advice to everyone is to use a stable VPN as much as possible and not to proactively send marketing messages to others too much.
Overseas e-commerce has gone through the era of Amazon, independent websites, Lazada and Shopee. In the future, it must be an era of owned audience operations.
Because this model has been proven to be successful in China. Although there are some differences in the software, the logic for humans to purchase products is the same.
On the new track, it depends on who can seize the opportunity in advance!
