WhatsApp Business User Guide

Since its launch, WhatsApp Messenger has quickly occupied the top of the Google Play Store download list because of its simplicity, practicality, lightness and clarity. The key is that it has realized the perfect replacement of phone calls and text messages. As a result, WhatsApp Messenger has quickly occupied the top of the Google Play Store download list. Currently, WhatsApp users have reached 1.5 billion monthly active users (data in December 2017). In 2017, WhatsApp took advantage of the trend and launched the commercial beta software Whatsapp business. WhatsApp instantly became a big piece of cake coveted by merchants around the world! In fact, according to a recent Nielsen study, more than 50% of consumers surveyed are more likely to purchase from a merchant they can message directly than by calling a merchant. What is WhatsApp Business WhatsApp Business is a free downloadable Android app designed for small business owners. Through the app, businesses can easily communicate with customers using automated features. Of course, for large enterprise users and customers with development capabilities, they can use the API provided by WhatsApp for customization. But how is WhatsApp Business different from WhatsApp Message? What extra features are there? You will get all the answers in this article where we will provide a detailed comparison between the two. 1. Different signs First of all, we can tell at a glance that their desktop icons are different. The center of the WhatsApp Business icon is the first letter "B" of Busniess, while WhatsApp Message is a phone icon. The picture accompanying the historical article has expired 2. Identify chat If you send a message to WhatsApp Message through WhatsApp Busniess, there will be a prompt on the WhatsApp Message chat interface to remind you that you are chatting with a WhatsApp Busniess account. The picture accompanying the historical article has expired 3. Company description This next one is the key point. In WhatsApp Business, you can configure various business information parameters. When users view your information, they can see your business information, making it easier for users to learn about you and contact you in a more timely manner. Greatly improve the success rate of transactions. You can mainly add the following information: 1. Address 2. Industry classification 3. Description 4. Business hours 5. Email 6. Web link Configuration path：Settings>Business settings>Profile The picture accompanying the historical article has expired All information will be shown to customers when they view your business profile from their account The picture accompanying the historical article has expired 4. Message Statistics In WhatsApp Business, you can view all message statistics of the current device, which include: number of messages sent, number of messages sent, number of messages read, and number of messages received. Through this function, you can simply understand the level of customer activity, but the editor feels that the statistics are too simple, and the actual effect may not be very great. However, Facebook has powerful analysis tools, and I believe that WhatsApp Business will soon be enriched with this feature. Configuration path：Settings>Business settings>Statistics The picture accompanying the historical article has expired 5. Short connection The Business app also offers another useful feature that allows customers to easily initiate a chat. Typically, customers must save a number before they can chat. With short links, they don't need to save the number. Just click on the unique link and a new conversation will start. Moreover, you can also add a default message. When a user initiates a chat through a link, the specified message will be entered by default in the message input box. But the message ultimately requires the customer to click the send button to send it. Configuration path：Settings>Business settings>Short link The picture accompanying the historical article has expired 6. Leave the message Another feature unique to the Business app is Away Message. Using this function, when you are not online and a customer chats with you, the system can automatically reply to the specified content. Since WhatsApp Busniess, like WhatsApp Message, relies too much on one person to manage the account. One person cannot respond to customers 24/7. Therefore, WhatsApp Busniess also provides a time setting function, that is, within the set time range, if a customer asks you, the system will automatically reply. Configuration path：Settings>Business settings>Away message           7. Greeting messagesThe picture accompanying the historical article has expired If you've ever managed a Facebook page, message greetings should be familiar. WhatsApp Business app allows you to introduce your business to your customers using greeting messages. The app automatically sends the greeting message you create to every new customer, or after 14 days of no contact with the customer. Configuration path：Settings>Business settings>Greeting message The picture accompanying the historical article has expired 8. Quick reply WhatsApp Business comes with a feature called Quick Reply. Quick Replies lets you send predefined responses to frequently asked questions. When a person asks a question, you can press the forward slash key (/) and you will see all the quick replies. You can choose one to send. In this function, you can add some business introductions and answers to some common questions. When a customer asks a question, you only need to enter "/" to quickly select the reply content. This function is very useful. The editor knows this well. Different customers you encounter will basically ask the same type of questions. At this time, the "quick reply" function is very useful. Configuration path：Settings>Business settings>Quick replies The picture accompanying the historical article has expired 9. Label To differentiate your conversations, WhatsApp Business comes with Label feature. You can add tags to chats and categorize them. For example, if you use WhatsApp to sell something, you can have tags like Lead, New Order, Pending, Paid, Order Completed, etc. You can then view all messages under each label. Chats are easy to find since the labels are color-coded. It’s also easy to categorize your customers. The picture accompanying the historical article has expired The picture accompanying the historical article has expired 10. Search filters WhatsApp Busniess adds search filtering feature. It does not work with WhatsApp Message. Filters make it easy to find unread chats, groups, and broadcast lists. Filters also list tags to make it easy to find a certain type of user or group. The picture accompanying the historical article has expired Which one should be used? WhatsApp Message and WhatsApp Business are very different. For small businesses, the above functions provided by WhatsApp Busniess are quite practical and come at no additional cost. As of now, any user can register for WhatsApp Busniess, and you don’t need to fill in any review information. Of course, some people think that WhatsApp Business is more secure and less prone to account suspension. In fact, I think this is not the case, but Business at least gives customers a sense of trust and also facilitates our business management. In this sense, the Business version is still very useful. For small and medium-sized customers, the enterprise version is enough, but for service providers or large enterprises, they need to have development capabilities. In this case, the WhatsApp Business API is needed. Stay tuned for the next introduction to the WhatsApp Business API.