Accounts are the soul of enterprise WhatsApp marketing. Online group marketing, customer refinement owned-channel operations, WhatsApp voice communication, etc. are all inseparable from WhatsApp accounts. Combined with efficient and appropriate usage, each account can exert its marketing value and create the best traffic conversion effect for the enterprise. Below, we summarize three effective forms of WhatsApp account marketing based on operational experience.
#01 owned-channel marketing group marketing
The essence of owned channel is low-cost N times of direct contact. In various B2B and B2C marketing scenarios, owned-channel marketing can help companies establish deep customer connections through content and warm contact, promote customer conversion efficiency and reduce decision-making costs. In owned-channel marketing, group marketing is a very important and effective form of marketing.
In the B2C scenario, many products are converted through group marketing, such as Luckin, McDonald's, Miniso and other brands. By introducing customers to groups and publishing event benefits and new product information, customers can be converted into batch orders.
The same is true for overseas WhatsAppowned channels. Introduce a large number of customers into the group and establish an owned channel position, so that the company can conduct batch marketing to customers. In this process, the role of WhatsApp accounts is highlighted: group owners, administrators, various assistants, customer service and other roles all need WhatsApp accounts. These accounts play different roles and tasks in the group, and can also bring better traffic conversion effects to the enterprise during the interactive marketing process.
Group marketing is a "short-term, fast" batch marketing form that quickly invites customers to join the group, releases benefits and offers in batches, and achieves rapid conversion in a short period of time. Therefore, every enterprise group marketing will establish countless communities and then conduct rapid marketing conversion. The marketing process will inevitably lead to risk control. WhatsApp accounts have become consumables and need to be constantly replenished. This is why many companies set up multiple administrator accounts when conducting group marketing to avoid customer losses.
#02 One-to-one refined communication
Another important form of owned-channel marketing is one-to-one refined communication. Group batch communication is only suitable for some customers and certain scenarios. In more cases, customers require further communication.
For B2B and B2 Big C businesses, customer conversion faces the characteristics of long cycles, multiple roles, and multiple processes. Refined operational communication can answer customers' questions one-on-one, shorten the transaction cycle, improve customer experience, and lay the foundation for subsequent repurchase recommendations.
Whether it is front-end inquiry communication or back-end enterprise sales conversion communication, a large number of accounts are needed to assist in refined communication. In order to avoid account suspension problems caused by risk control, many salespeople will use multiple accounts for multi-account access diversion, which reduces the probability of account suspension and facilitates customer classification and storage.
The SocialEpoch account + system combination service can improve refined operational efficiency for enterprises. It can directly connect accounts to use without having to register and operate them one by one, allowing each business staff to start business work as soon as possible and avoid wasting time and energy in long preliminary preparations.
#03 WhatsApp Marketing Voice Communication
WhatsApp is a diversified interactive communication social tool. In addition to text and pictures, voice has also become an increasingly important form of interactive communication, especially for telemarketing teams. After voice communication with target customers, you can quickly share diversified product information and introductions, pictures, texts, videos, etc. to help customers quickly understand and facilitate follow-up and timely contact.
At this time, WhatsApp accounts have also become an important carrier for interactive communication, and risk control issues can easily arise after interactive communication. The SocialEpoch account + registration + owned-channel operations system can not only help every salesperson retain customer data, but also retrieve blocked accounts as soon as possible when encountering risk control situations, reduce the risk of account suspension, and make the marketing cost of each WhatsApp account lower and the value higher.
Account is the basis of everything, but it is also the difficulty. Whether it is group batch operation conversion, one-on-one refined communication or voice communication and other interactive forms, it is difficult to avoid problems such as small number of WhatsApp accounts, difficulty in registration, and loss of account suspension. SocialEpoch's account + system combination can solve these WhatsApp marketing problems for enterprises, allowing them to focus on the business itself and avoid unnecessary waste of time and energy.
