WhatsApp marketing bulk messaging (1)

WhatsApp product logic

WhatsApp allows users to send messages to strangers. As long as the other party is a WhatsApp user, you can send it to him. WhatsApp has 1.5 billion monthly active users (data in December 2017). In principle, you can send messages to anyone, as long as you know his or her mobile phone number.To learn more, see the old article"WhatsApp Marketing and WeChat Ecosystem Global Expansion" Why is it designed this way? The original intention of WhatsApp was to completely replace text messages and phone calls on mobile phones. Think about it, if you want to call or send text messages to someone, you only need to know the other person’s mobile phone number. The first users of WhatsApp were people from third-world countries who immigrated to developed countries. They had a large number of cross-border communication needs. At this time, saving money was a necessity, and seamless replacement of phone calls/text messages was king. The product design logic of WhatsApp that is highly bound to mobile phone numbers is indeed unique. In all fields of instant messaging, we have not seen other designs like this. As a result, WhatsApp has become the most versatile instant messaging tool in the world - one of the most popular. This design of WhatsApp has advantages and disadvantages. I will not discuss the pros and cons of its product here, nor its future evolution. At the moment, it at least provides a means to effectively reach customers, which is WhatsApp bulk messaging; Compared with traditional SMS and email marketing, WhatsApp bulk messaging has incomparable and huge advantages. 1. Rich expression forms WhatsApp can support various formats such as text, links, images, videos, audios, GIFs, locations, contacts, files, etc. As for the files it contains, it is very rich. PDF and apk files are all files, and there is no upper limit on the size. As long as you have sufficient traffic, you can send them. 2. There is no limit to the number of characters. We know that there is an upper limit of 140 characters for text messages. Once exceeded, they will be truncated. However, WhatsApp messages are not subject to this restriction at all and can be used as you like. 3. Can understand the reading status of customers Whether the copy has been sent, whether the customer has received it, and whether it has been seen after receiving it, these statuses can all be seen by the sender. For details, please refer to previous articles"Eleven WhatsApp Tips You Should Know" 4. Can communicate with customers instantly The sender can immediately respond to the customer's reply and interact. Such instant feedback is extremely important for completing orders. 5. Natural Internet users WhatsApp is an application developed based on smartphones, and its users are natural mobile Internet users; Based on the customer's last login time, avatar, and status (About: it is more appropriate to translate it into status, the original intention of WhatsApp is to tell your friends what you are currently doing and whether it is convenient for chatting), you can get more information about the user. Apart from anything else, the value of an account that has not logged in for half a year and an account that just logged in today are not the same. 6. The reach rate and click-through rate should be high Experience shows that WhatsApp can directly send the first message, but the actual reach is affected by account status, user settings and platform rules, and the user viewing rate is over 80%. The main reason why everyone has not fully explored this traffic depression is that these customers have not been purged by advertisements. Of course, the other reason is that WhatsApp users are highly active and the privacy of the instant messaging tool causes them to see these messages and not want to miss them. Everyone has this experience: What if these messages are valuable to me, what if they are sent by my friends. 7. The most important thing is that it is cheap and cost-effective. With the strengthening of WhatsApp risk control, although the cost of bulk messaging has increased, it still has a relatively large price advantage compared with SMS and Facebook delivery. Even if the marketing account is blocked, the messages sent will still be retained for 72 hours, thus ensuring sufficient exposure.  For information on how to create creative copywriting on WhatsApp, please refer to the old article"Eight Tips for Bulk Messaging on WhatsApp"

WhatsApp messaging bulk messaging mode

1. Service Currently, one way to do bulk messaging for WhatsApp on the market is that the customer only needs to deal with the target users and copywriting, and the rest is left to the platform. This is the service model. There are also two service models, one is the self-delivery model and the other is the agency delivery model; The self-delivery model means that the customer creates an account in the service provider's backend, uses its own target number or the platform's capabilities to screen the target audience, and creates ads for delivery; The drop-shipping model means that the target number provided by the customer is screened by the platform to obtain the target audience, which is then returned to the customer and manually scheduled and sent according to the time required by the customer; The more popular one on the market now is the drop-shipping model. This model is adopted, firstly, to alleviate the pressure on resource concurrency, and secondly, to meet customers' regular delivery needs. 2. Tools The service provider only provides WhatsApp bulk messaging tools, and customers need to solve the rest by themselves. Of course, two important resources are involved here, one is the marketing account, and the other is the IP environment; Different tools provide different functions. There may be a single tool that integrates all functions. It is also possible that a series of tools are provided to achieve the following functions: a. Automatic registration It can be registered on the simulator or on a real machine. The account you get is actually a set of files. Generally speaking, the more popular way is to get the channel; b. Target number filtering: Divided into two levels of filtering: The first level is to determine whether it is a WhatsApp account. This is called primary screening or coarse screening; The first level is to determine the activity of the WhatsApp account, which can be called fine screening or fine screening; c. bulk messaging Import the sending account list, target number list, set the IP proxy and then send.

WhatsApp message bulk messaging technology principle

If you get a mobile phone/emulator, you can also do bulk messaging of WhatsApp messages, but this is obviously not efficient enough, so it is not within the scope of this article. In my opinion, there are currently four technical schools for bulk messaging (Bulk Sender) of WhatsApp messages. a. web protocol To use the WhatsApp web client to send messages, you need to log in with your mobile phone, then scan the QR code to log in to the web version to send messages one by one; This is to scan the QR code with your mobile phone, edit the copy on the PC tool, and send it. In fact, the web version of WhatsApp is used to transmit the protocol and simulate clicking to send the message; The advantage is that it does not require rooting the phone and is relatively simple. The disadvantage is that it is troublesome to scan the QR code. You also need to ensure that the terminal is online in real time. You must have one machine and one number, and the sending speed is not fast. b. Automation script This mode uses adb instructions to send control commands to the mobile phone/simulator - install the automation framework on the mobile phone, write the automation script, and then achieve the purpose of controlling the mobile phone; The advantage is that it does not require rooting the phone, but the disadvantage is that it cannot be modified and there is no way to multi-account access, so the investment cost will be relatively high. c. Root/jailbroken phone If it is an android phone, the purpose of controlling the terminal is achieved by decompiling WhatsApp, adding control code to the WhatsApp terminal, and then sending instructions through adb commands (wire control) or network protocols (cloud control); generally Xposed, substrate technology frameworks or related variants, so andorid phones need to be rootable; If it is an Apple phone, the principle is similar, but because the iOS system is relatively closed, the technical threshold seems to be higher. Generally, iPhone 6c, iPhone 6S, and iOS version 9.0 are used; a jailbreak is also required. The advantage is that multi-account access can be achieved. As long as the machine performance is good, it can multi-account access dozens or hundreds of WhatsApp systems at the same time. The investment cost is low and the sending speed is controllable. The disadvantage is that it needs to be adapted in time as the WhatsApp version is upgraded, and the phone also needs to be rooted or jailbroken (iPhone). d. Protocol If there is a way to know how WhatsApp communicates with the server, its calling interface, parameters, and even the packaging method, then you can simulate the terminal to communicate with the server. This is the most perfect solution. No equipment is required for registration and sending. As long as the context environment is ensured on the server side, the sending function can be realized. At the same time, the protocol will not change so frequently. Of course, the shortcomings are also obvious. The technical requirements are higher, and you have to ensure that it looks like a real machine. Account warming is an almost impossible task. When you use them, you actually use one or more combinations according to the situation, and they are not necessarily mutually exclusive. To be continued.