WhatsApp marketing broadcast

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WhatsApp Broadcast

  When we plan to bulk message a message in WhatsApp, we often think of establishing a group. However, because the group is many-to-many and the relationship between users is also a mesh structure, it is relatively time-consuming and laborious to manage. So are there any alternatives? At this time we can use the broadcast function of WhatsApp. A broadcast list contains up to 256 target customers. Broadcasting is similar to groups, but the differences are also obvious.The target customers only know the creator and sender of the broadcast, but do not know each other. This is the biggest difference from groups. The sender can manage multiple broadcast lists separately. The broadcast list is a list on the sender's side, and is received separately on the target customer's side, forming a separate conversation with the sender. If the target user communicates back to the sender, it is equivalent to a one-to-one communication conversation. The picture accompanying the historical article has expired Creating a broadcast is very simple. In the iOS system, click on the broadcast list in the dialog window, then click on the new list, and then put the target users into the new list in turn. The Android system is similar. The picture accompanying the historical article has expired If you want to change the name of the list, click the information icon on the far right of the list, click to pop up the list details, and modify the name there. The picture accompanying the historical article has expired Broadcast messages are no different from ordinary messages, so all messages supported by point-to-point, broadcast can also be sent. You can combine various media types such as pictures, texts, videos, audios, files, locations, business cards, etc. according to your marketing needs. Taking commonly used graphic messages as an example, you only need to select a picture and then add a caption to the picture, thus forming the format of the picture and text above. The picture accompanying the historical article has expired

Broadcast Marketing Steps

1. Target customers First you should ask yourself the following questions: Where is my target market? Do I have the right target customers? Does the target customer save my WhatsApp number as a contact on their phone? If you don’t have a positive answer to the above questions, you can’t do radio marketing. 2. List segmentation Once you have determined the target market and have the target customers who store your mobile phone number, you can segment the target users. Segmentation is the grouping of target customers into smaller, more discrete groups in order to provide them with more relevant content. For example, we may divide customers into three groups: Potential customers:Prospects who have not shown interest yet; Sales leads:Those who have shown interest but have not yet purchased; Customer:People who have already interacted with you and made at least one purchase; Furthermore, we may further segment users according to customer country and region, promoted products, language (English area, French area, Spanish area, Portuguese area, Arabic) and customer level labels, and then establish different broadcast lists. List segmentation will help us clearly understand who we want to talk to, so that we can prepare targeted content copywriting and what strategies to use to market to customers. If you want to use fission gameplay to attract new customers, then reward old customers who can bring new customers with commissions, points, coupons, and discounts. When preparing copywriting, the strategy used is different from copywriting to attract new users to place orders. 3. Develop a strategy After the broadcast list is established, the time period, frequency, period of delivery, and goals to be achieved need to be formulated. What is the purpose of our marketing and what effect do we want to achieve? Don’t make a purchase without thinking clearly about these issues. 4. Design copywriting   The next step is to design the copy for delivery. For creative content in WhatsApp, please refer to our previous articles."Eight Tips for Bulk Messaging on WhatsApp"。 Trust is the cornerstone of transactions, so we establish a harmonious relationship with users and provide timely feedback to customers' questions. After all, we use instant messaging tools for marketing, so we can get feedback from users as quickly as possible and give users satisfactory answers as quickly as possible. In addition, it would be useful to keep the broadcast list updated, and clean it regularly for those who did not receive the information and those who received the information but did not read it. The picture accompanying the historical article has expired How to check the receiving status of messages? Long press the broadcast message to go to the message details. It will be clear at a glance who has read and who has not read the sent message. For customers who have not received the message or have received it multiple times but have not read it, they can be deleted from the broadcast list. The picture accompanying the historical article has expired