1. Reason: I think you are cool
Excuse me, cool? Ye Zi thought he heard it wrong, so he checked again and again and heard that his former college roommate said the fourth tone instead of the third tone.
This May Day, Ye Zi had a small gathering with his college roommates. As soon as we sat down at the dining table, everyone, who was almost thirty years old, was no longer chatting about innocuous jokes, but talking about their respective jobs.
Thinking back to that year, graduation was about to begin and the official start of life was about to begin. Everyone is busy participating in school recruitment, submitting resumes, and looking for jobs. They are learning to choose a formal suit for themselves like people in the workplace, dress up more maturely, and start a new chapter in life. The choice you make in that year may be intentional or unintentional. It almost determines your career and future in this life.
As an English major, there were only a few positions available: teacher, translator, cross-border sales and other clerical positions. Ye Zi took the opportunity and chose cross-border sales.
The fourth child now lives in Nanjing and works in marketing; the roommate Xiaowu is now a tutoring class teacher. Ye Zi entered the cross-border sales industry and has been doing it till now. I can’t say how prosperous everyone’s current situation is, but at least it’s pretty good. Why do they all think that they are cool? Ye Zi is secretly happy but can’t help but ask why?
2. Cross-border sales, ascetic daily life
"Because your daily life is like a non-repeating movie."
The daily life of cross-border sellers is like traveling through the customs and customs of various countries in their minds. One second, I was discussing prices with customers in Brazil, and the next second, I was replying to an email from an Indian customer. Due to the differences in customs in different countries and the changes in different cultural contexts, in the process of constant and rapid switching, cross-border sellers travel through time and space horizontally and vertically, enriching themselves with experience and knowledge, and cultivating themselves with multiculturalism.
Globalization is a large-scale socialization process, and it is also a cross-border sellers constantly beating every word.
If every industry is a living person, cross-border sales is a person who looks glamorous but actually practices like an ascetic for countless days and nights.
When others are trying to understand customer needs, cross-border sellers must take the first step to learn the customer's language and understand the customs and culture of the country where the customer is located. When introducing products directly in local sales, cross-border sellers need to have a clear understanding of the product, and then translate it into language, specifications and terminology that customers understand. While others are enjoying their rest at night, cross-border sellers may still stay up late communicating product details with customers. For local sales, WeChat can basically handle customer communication. Cross-border sellers may have to circumvent the firewall and use foreign social tools such as WhatsApp, Facebook, and Instagram.
The status of cross-border sellers is always busy, chaotic and complicated, but the achievement is always at the moment of placing an order.
Because the objects they want to conquer are strangers across thousands of mountains and rivers. Their impression of cross-border sellers is not as careful and real as domestic customers' impression of local sales. Global expansion transactions are dialogues, contests and conquests after emails. It is trust built completely from scratch on the basis of no common language, customs, environment, etc.
Every business from cross-border sellers is hard-earned and cannot tolerate any falsehood; orders from cross-border sellers are extremely precious.
Why aren't these cross-border sellers cool?
3. In the world of the Internet, you can travel far and wide with your sword.
Don't think that those who do cross-border sales just speak English well. In fact, all of them are IT experts.
In the daily life of cross-border sellers, they have to switch and communicate in foreign social software such as WhatsApp, Facebook, and Tiktok, and they can still hold a mobile phone in their hands, and WhatsApp multi-account access and Facebook multi-account access are not a problem.
They follow the trends of technology and use WhatsApp SCRM to set up automatic replies, customize personalized replies, and customize personalized labels for customers. They are called efficiency optimization masters and time management masters.
The chance of finding customers offline is almost zero, so the Internet has naturally become a battleground for them. How to find customers through social media, maps, customs data, and website addresses, download software screening that you may have never heard of,Accurate distribution and docking with customersIt's all daily. Ye Zi has recently taken advantage ofWhatsApp link to add friendsThe magic tool, a link, helped her acquire a large number of new overseas customers.
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Their customer development communication process is more like a journey of unlocking black technology. The daily routine that cross-border sellers take for granted hides scenery that others have never appreciated. In the long road to global expansion, there is no room for salty fish. Every step must be taken steadily.
How can such cross-border sellers not be cool?
