Everyone knows that WhatsApp is a social IM tool that is highly used overseas, similar to our domestic WeChat. By doing a good job in promoting WhatsApp, companies can achieve high operating income while retaining customers' social contact information. So today we will talk about how to promote WhatsApp from the perspective of customer scenarios. From the perspective of customer scenarios, we need to start from five dimensions. The first is to determine the audience, the second is promotion strategy, the third is reaching customers, the fourth is attracting traffic, and the fifth is conversion and monetization.
So let’s start from a B2C maternal and infant customer scenario and talk about how to promote WhatsApp well. First, determine the audience. We said that if it is a maternal and infant product, its main audience must be the mother group. Of course, there are also some groups of fathers. After we identify such a group of mothers, a very simple thing is to find these target groups - mothers through many online and offline methods, and then establish contact with them, and finally achieve the goal of successful conversion.
So where to find the mother group? This is actually the step of formulating a promotion strategy.
If we are talking about promoting such a thing through WhatsApp and doing a good job in promoting the mother group promotion strategy, it is actually to find a large number of groups that mothers are interested in, or some content positions where mothers gather. Starting from groups, we can find a large number of these groups that are helpful for enterprise WhatsApp promotion.
For example, many maternal and infant brands will officially set up a WhatsApp mom communication group, which is a very efficient group. For example, some KOL/KOC will also set up a WhatsApp mom communication group. For example, some mom groups will do some sharing and communication, and they will also build some of their own WhatsApp groups. In fact, these groups are WhatsApp positions that companies can make efforts to enter. In this way, businesses can develop strategies for WhatsApp promotion.
Through SocialEpoch's Facebook diversion tool, you can easily find a large number of customer groups and reach them.
The third step is to reach customers. If we have found a large number of WhatsApp groups, the next very simple thing is to reach customers, that is, to establish contact with customers through some good content or some information. If it is for WhatsApp groups, it is very suitable to enter these groups as a professional or the official customer service of the company, to establish contact with the mother group, and create some content that the mother group is interested in, such as baby care, nutrition and health, sleep management, etc.
The fourth step is a traffic diversion and acceptance part. So if we want to do a good job in WhatsApp promotion, we need to pay attention to such actions as a multi-account access diversion to reduce the account suspension risk of the company's official customer service customer service account.
Then the fifth step is conversion and monetization. In fact, this is the most meaningful part of WhatsApp promotion, and it is also the ultimate goal of companies doing WhatsApp promotion, to achieve business operations and profits, and to achieve successful conversion of customers.
So in this part, I believe everyone will realize it through various online and offline online malls. So our suggestion here is that if you want to do a good job in WhatsApp promotion, you should not only care about the customer's current transaction, but also care about the customer's long-term transaction. This is how companies can improve ROI and then do a good job in the process management of WhatsApp promotion. Let a customer not only buy, but also purchase multiple times, and even achieve customer referrals. This will increase the value of each customer, and then achieve successful WhatsApp promotion for the company and increase the company's operating income.
