01 Why are more and more people doing Tik Tok operations?
- First of all, of course, there are many users and daily active users. Tik Tok has 3 billion downloads and 1 billion active users. Not long ago, it surpassed Google and became one of the most visited Internet sites in the world in 2021.
- Secondly, of course, compared to other overseas social media, Tik Tok can be said to be played by everyone in China. Because Tik Tok = the overseas version of Douyin, the basic gameplay is no different from Douyin. For global expansion cross-border people, it is easier to get started and understand than other social media such as Facebook and Twitter.
- Finally, with its huge user base and familiar operating ideas, Tik Tok is an opportunity not to be missed for people involved in cross-border global expansion.
02 What are some issues with Tik Tok operations?
High hardware costs
For those who do social media marketing, this DDDD (everyone knows it), the account matrix method is almost the basic configuration for everyone to do social media. The operation of one account means a high-configuration mobile phone hardware, ten accounts means ten high-configuration mobile phones, and a mobile phone wall that looks magnificent but is full of security risks.
Insufficient operating manpower and lack of talent
Behind a short video of tens of seconds is actually a lot of accumulation and work of an entire team: from inspiration to creativity, copywriting, scenes, shooting, actors, props, to final editing, publishing, account operation management, etc., it is full of a lot of work for different roles and stages. Tik Tok operation requires an entire team, and compared to domestic Douyin operations, Tik Tok operation talents also need to have knowledge reserves or learning abilities that are proficient in foreign languages and have an in-depth understanding of overseas consumers.
Overall operational inefficiency
If you want to monetize traffic and make sales from fans, you must first follow the process of account warming and gathering traffic, and then retain and promote conversions. In the account warming stage of gathering traffic, each account needs to continuously update interactions, such as uploading videos, liking, sharing, commenting, etc., and also requires a certain amount of online active time. Coupled with Tik Tok's multi-account matrix construction, it is a lot of operational work for every global expansion enterprise. Therefore, if you want to do Tik Tok well and realize profits earlier, efficiency is a must.
03 What problems can SocialEpochTik Tok solve?
Wherever there is SocialEpoch, there is a magic trick to solve global expansion social media marketing.Specifically, we can solve these problems for you:
- Cloud mobile phone system, getting rid of the high cost of hardware
Compared with physical mobile phones, cloud mobile phones can be purchased and used immediately, and a large number of mobile phones can be issued and put into use in seconds. Through the PC web page, you can easily complete batch operations such as mobile phone account grouping, custom notes, and operations, and get rid of problems such as physical machines running hot and shutting down.
In addition to the same safe and reliable Internet environment, time zone, language, etc. as physical mobile phones, cloud mobile phones can also be used to create new ones with one click. In other words, if the account's marketing level is too high and the phone is flagged, you can use the one-click new phone function to turn the flagged phone into a new machine. Compared with hardware mobile phone accounts that are marked and become bricked instantly, cloud mobile phones completely solve this problem, thereby completing the normal operation cycle.
Key points: In addition to having the functions of physical mobile phones, cloud mobile phones also have the advantage of one-click new phones and reducing the cost of physical mobile phone hardware to zero.
- Video editing + unmanned live broadcast to improve content production efficiency
The product has powerful batch automated video editing functions. In addition to the regular basic functions of video editing software, it also hasUnmanned live broadcast, subtitle removal, video translation, duplication removal, adding background music and other highlighted functions for overseas video operations, alleviate a lot of heavy work in video editing and improve content production efficiency.
- RPA scripts revolutionize operational efficiency
The Tik Tok operation treasure backend is equipped with visual data monitoring results, which facilitates batch management of multiple accounts, account operation diversion, and scheduled operations of releases, etc., eliminating a lot of repetitive work for operators. In particular, the display and monitoring of account operation data can facilitate operations personnel to conduct analysis, review and feedback, use marketing data to guide and optimize the next step of work, and improve the efficiency of digital precision operations.
What’s even more exciting here is that combined with RPA scripts (Robotic Process Automation), a large number of automated operations can be performed, such asScheduled automatic release, intelligent traffic diversion, and intelligent account warmingEtc., a script runs instead of a lot of manual work by a person. Using machine algorithms to create an overseas Tik Tok account matrix with higher quality and greater numbers of fans, it will revolutionize operational efficiency.
Compared with manual exploration and research and perceptual and subjective operation ideas, the integration of RPA scripts guides account operations in a digital, information-based and intelligent way. And this is also a powerful attack on scientific marketing in the era of digital marketing.
That is to say,A Tik Tok operation treasure = cloud phone + automatic video editing + RPA script intelligent operation. One product solves multiple problems in Tik Tok’s operation process.
