What are the biggest fears for global expansion people who use WhatsApp to contact clients on overseas owned channels? My WhatsApp account was blocked accidentally! The customer list that has been saved for several years, thousands of chat records of core customers, clearly marked high-intent tags, and unfinished quotations and contract documents may all be gone in one go. Not only were all the previous efforts in vain, and the orders in progress were directly interrupted, they also had to spend several times more effort to find customers and build trust again. Some teams were directly suspended due to an account suspension.
As official risk control comes one after another, many customers say that their old accounts cannot escape the fate of risk control. But few people know that account suspension data loss is not unsolvable. As long as you use the one-click transfer function, you can retrieve all customer data and chat information in the account suspension. Its value is not just "transfer data", but also the core guarantee to help you keep your job!
01Customer data is family wealth
We do cross-border business. The most valuable thing in a WhatsAppowned channel is not the account number, but the customers and chat history. Many people are used to storing customer contact information in their accounts. Chat records hide what customers like to buy, whether they are price-sensitive, and what they are worried about. The labels read "high-intention customers," "bulk buyers," and "key regional customers," as well as unsettled quotations, product parameters, screenshots of reviews from regular customers, and other key things. Once the account is suspended, all these treasures will be locked by the platform and cannot be taken out at all.
The data transfer function can save all these: export all customer contact information and notes with one click after account suspension, chat records, whether they are text, pictures, videos or files, can be fully backed up, customer tags and follow-up status can also be synchronized, and even the marketing words and product information stored there will not be lost. There is a cross-border boss in Shandong who makes mechanical parts. He was previously blocked due to account association. He originally thought that more than 300 key customers would be gone. However, using the data transfer function, not only was all customer contact information recovered, but all previous quotation records were also there. It only took one week to reconnect with core customers, and not a single order was lost. For us, these are real efforts. The data transfer function is like insuring owned channel assets, preventing all previous efforts from being lost.
02How to keep business out of touch
The scariest thing about account suspension is that business suddenly goes out of business: messages sent by customers cannot be received, no one follows up on orders being shipped, no one responds to inquiries from old customers, and within a few days customers go to competing products. In particular, there is a time lag in cross-border communication. If there is no reply for several days due to account suspension, the customer's trust will directly collapse and it will be even more difficult to get it back.
The data transfer function can achieve "seamless connection": prepare a backup account in advance, and all data can be moved there if the account suspension cannot be retrieved. The backup account directly inherits the customer resources and communication records of the original account. We can quickly send bulk messaging notifications to customers: "Due to account risk control issues, I will use the new number XX to connect with you in the future. All the content of the previous chat is there, and cooperation will not be delayed at all." When customers have questions, they can also bring up historical records to build trust. There is a seller of 3C products whose account was blocked during the peak season. He used the data transfer function to resume operations on the same day with a backup account. More than 200 orders were being shipped smoothly. Regular customers took the initiative to say "It's okay, I always trust your products" when they saw the notification. This kind of seamless connection can not only maintain existing orders, but also stabilize customer trust and avoid losing customers due to account issues.
03Don’t waste money to find new customers
Everyone in the marketing circle knows a truth: the cost of retaining old customers is more than five times cheaper than attracting new customers. To attract new customers, you have to spend exhibition fees, social media promotion fees, advertising fees, and a lot of time to build trust. However, old customers already have a basis for cooperation, are willing to repurchase, and make decisions quickly. If they lose old customers because of account suspension, many small and medium-sized teams simply cannot afford to raise new ones.
The data transfer function directly helps you save this wasted money: old customers who have transferred back no longer need to spend time adding friends and making initial communication, they can just use the previous chat records to promote cooperation. Suppose you have 1,000 old customers. On average, it costs RMB 200 to attract a new customer, and it costs RMB 200,000 to find a lost customer. Using the data transfer function to retain these old customers is equivalent to directly saving RMB 200,000 in marketing fees, and the subsequent repurchases brought by these old customers will soon make up for the short-term impact of the account suspension. For us cross-border people, keeping old customers is equivalent to keeping stable performance, and the data transfer function is to help you keep this "low-cost income".
04The new account takes over and the operation does not deviate
Even if many people get back their customer contact information, there are no previous chat records and tags, and the new account operation is "blind": they don't know what products the customer has asked about before, what issues they care about, and whether they have any intention to cooperate. They can only chat blindly again. Not only is it inefficient, but it will also make customers feel like "you have forgotten everything", and even lose customer trust, which is particularly unprofessional.
The data transfer function allows the new account to "get started" directly: looking through the previous chat records, you will know whether the customer cares about the product warranty period or the delivery date; the synchronized tags, such as "Southeast Asia + High Intent + Electronic Components" and "Europe + Regular Customers + Monthly Purchase", can be directly used for hierarchical marketing, promoting exclusive offers to old customers, and sending case materials to potential customers, without having to build an operation system from scratch. There is a cross-border merchant who sells household products. After the account suspension, the data transfer function was used. The new account directly used the previous label, and a return discount was offered to "old customers who have not placed an order in 3 months." It facilitated more than 30 repurchases in one week, and the operation rhythm was not disrupted at all.
In fact, operating an overseas owned channel is like fighting a protracted war. Account security is the bottom line, and the data transfer function is the "guardian" of this bottom line. It can not only protect your core assets during account suspension, but also keep your business uninterrupted, save money on repeated customer acquisitions, and allow new accounts to quickly take over operations, so you no longer have to lose sleep because of "account suspension anxiety." Nowadays, the competition among overseas owned channels is so fierce. Keeping customers is equal to keeping competitiveness. The value of data transfer function has long been more than just a tool, but the core guarantee for cross-border enterprises to continue to operate for a long time - after all, the essence of owned channels is "people". If you keep customers, you will keep the confidence of performance growth!
