The Spring Festival has come and gone, and 2022 has come and gone. We keep moving forward and work begins. How to do overseas owned-channel operations in the new year? Today’s opening chapter will use SocialEpoch’s eight magic weapons + five types of practical scenario experience to describe the key points of the entire process of overseas owned-channel operations and different cross-border modes of owned channel monetization methods, opening up the idea of global expansion owned-channel operations. In the new year, I hope your cross-border journey will be smoother and your owned channel global expansion will not be confused! Please check below:
▶▶ ▶ How does traffic come from?
There are three types of fields: import from the public domain, import from other domains, and owned channel self-growth. One of the gains of owned-channel operations is the self-growth of traffic, so here we first talk about how to divert traffic from the public domain and other domains.
When online, social, and digital become the normal life of this generation, and when users live in social media such as WhatsApp/Facebook/Tik Tok all day long, they will naturally become a must-have for global expansion merchants.
Through WhatsApp point-to-point marketing, you can reach one-on-one (WA is registered and used based on phone number, and non-friends can also have conversations), or in batches through group marketing. It can also be combined with the company's existing customer data database for proactive reach and user recall, such as text messages, voice calls and other marketing methods. Here you can combineSocialEpoch Drainage Marketing Center, one tool realizes multiple active contact methods.
On Facebook, which has 3 billion users, merchants can reach out to circle users and even competing fan groups through information such as posts, Pages, Group groups, and MarketPlace transaction posts. here,Facebook PinxuanbaoIt can help you achieve screen-dominating marketing for your brand.
In the battle for overseas traffic, the new traffic king Tik Tok is naturally indispensable. You must know that TT, with 1 billion monthly active users, has surpassed Google as early as 2021 and became one of the most visited Internet sites in the world. The battle for Tik Tok is very similar to that of Douyin in China. After all, they are both Toutiao-based products and their algorithm mechanisms are similar. Register for account warming, batch operations, publish videos, regular live broadcasts, etc... none of them can be missing.
Of course, if you feel that the cost of hardware is high, there is a lack of overseas video operation talents, and the efficiency of single account operation is low, thenTik Tok operation treasureIt is a powerful assist to solve the above difficulties and easily generate traffic and operations.
▶▶ ▶ How do overseas owned channels operate?
The operation of owned channels is basically the operation of people on social media. The one-to-one access and management of massive users require two basic elements:Management and content。
Each enterprise has so many user groups, from general fans to potential customers to precise customers to regular users to distributors, owned-channel operations need to realize the evolution of the relationship between each person and the merchant. In the face of these massive groups with different personalities, external customer management such as batch management, personalized contact, and user portraits are required. It also requires the company's internal management and empowerment of customer service and sales personnel.
Manage the efficiency of owned-channel operations implemented, and content is the key factor in turning traffic into "retention". The consumption of the Internet is basically the consumption of content. Countless information, pictures, videos, texts and other contents are produced, and then further transformed into new content through the review, sharing and comments of netizens. This is also an important tool for countless merchants to retain owned channel users.
here,WhatsApp SCRMowned-channel operations treasureCan improve the efficiency of owned-channel operations through internal and external management and empowerment,owned-channel marketing treasureIt can produce interesting and informative content.
▶▶ ▶ How to monetize overseas owned channels?
If you do not realize owned channels, you will be a rogue. The realization of owned channels can be divided into two categories: one is the realization form of distribution fission within social owned channels, and the other is the general realization that owned channels guide or empower the public domain or other platforms.
Let’s first talk about the first type of direct monetization in social owned channels. The second type will be discussed below in combination with customer segmentation scenarios. The direct monetization of social owned channels is like the direct transactions of our domestic WeChat mini program and mini mall. At the same time, it is also necessary to develop the lifetime value and social value of each customer, convert old users into KOC distributors, stimulate repurchases and referrals, that is, the owned channel monetization model that realizes distribution fission.
If your choice is to directly distribute fission within the WhatsApp ecosystem, thenFission micro-store KocShopIt is your food. It can not only build a social fission mall, but also build an exclusive micro store for each KOC distributor, integrating distribution functions on the basis of an e-commerce mall.
▶▶ ▶ How to monetize overseas owned channels - five types of practical scenarios
If your choice is to attract traffic and empower other platforms, then you need to combine the followingFive practical scenariosAnalysis:
Do DTC/B2C independent station, through global expansion owned-channel marketing, we can establish one-to-one social connections with customers, develop the lifetime value and social value of each customer, and build a second owned channel position for independent stations:SocialEpoch: an independent station paired with a socially owned audience pool, a perfect match - practical sharing series ④
Build an Amazon-type platform, global expansion social owned-channel marketing is a guarantee for merchants to avoid account suspension, both human and financial losses, and it is also an enterprise-specific traffic warehouse that guides platform traffic:SocialEpoch: After the wave of Amazon account suspension, what should platform sellers do - Practical Sharing Series ③
Doing mobile Internet global expansion, social owned channel is a position for merchants to directly monetize and expand categories, break through the limitations of platforms such as Google play and App Store, and extend the customer life cycle:SocialEpoch: A good way to monetize APP global expansion, which can be applied - practical sharing series ②
Doing overseas TT/FB and other social media operations, which can lead social media fan groups to social owned channels, and can also break through the limitations of social media itself to expand categories and change forms of transactions:SocialEpoch: If you want to make a profit by doing Tik Tok, read this article first - Practical Sharing Series ①
Finally,B2B cross-border sales merchantsThe demand for social owned channels should be engraved in genes, and the protection of customer digital assets combined with owned channels can prevent problems such as flying orders and running orders:SocialEpoch: Cross-border sellers, are you still working hard to attract customers and then give them away - Practical Sharing Series ⑤ 0 Agree · 0 Comments
▶▶ ▶ Overall solution for overseas owned-channel operations
As listed above, it is more of a fragmented, partial dismantling of overseas owned-channel operations. If you want to truly do a good job in overseas owned-channel operations, you need to build a full-link marketing solution with social media applications as the core. You need to integrate the entire process from "batch acquisition of active marketing to customer relationship progression to owned channel monetization" to build an owned audience pool with brand influence, use it according to its own global expansion model, and give full play to the enterprise's owned channel value.
SocialEpochS2B2C three pillars - social owned-channel marketing solution, should be the industry's first global expansion social owned-channel marketing overall solution:
▶▶ ▶ How to implement overseas owned-channel operations?
The operation is as fierce as a tiger, and the result is two hundred and fifty. Of course, the big project of overseas owned-channel operations cannot be stopped in words. In actual implementation, everything is indispensable, from the conception of the entire enterprise's owned channel form, to the use of software tools, to the establishment of team collaboration.
SocialEpoch Academy is a powerful team focused on providing overseas owned-channel operations courses and after-sales customer success empowerment. It has courses, practical training and useful information sharing to help you realize the implementation of overseas owned-channel operations.
▶▶ ▶ Summary: owned-channel expansion looks for SocialEpoch
How to do overseas owned channels in 2022?
From traffic acquisition to owned-channel operations to fission monetization, from actual combat in segmented scenarios to customer success empowerment, SocialEpoch is equipped with a powerful product and service system at every step. In 2022, owned channel global expansion is looking for SocialEpoch!
