01 Elvie
Products and Services: Breast Pump for Nursing Mothers
Website information:https://www.elvie.com/en-us/
Date of establishment: 2013
Country: London, UK
Differentiating features: Provide complete pre-sales, sales and after-sales services, and provide caring product use and scientific breastfeeding guidance to nursing mothers through push notifications such as emails.
02 Qura
Products and Services: Health Monitoring Ring
Website information:https://ouraring.com/
Date of establishment: 2013
Country: Oulu, Finland
Differentiating features: A health monitoring instrument that combines both good looks and strength. Firstly, it realizes health data monitoring, and secondly, it has a very good-looking, lightweight and mini size. Compared with ordinary wearable watch-type monitors, it can be said that it has firmly captured the hearts of a group of young people who pursue fashion and health.
03 Smile Direct Club
Products and services: Teeth straightening and whitening
Website information:https://smiledirectclub.com/
Date of establishment: 2014
Country: Nashville, Tennessee, USA
Differentiating features: Through the DTC model that eliminates middlemen, it saves consumers in need a lot of expenses and at the same time creates opportunities for millions of consumers to directly communicate with dentists. Marketing strategies attach great importance to digital marketing and customer word-of-mouth marketing. These methods greatly promote the emotional connection between companies and consumers and enhance the company's reputation.
04 Allbirds
Products and Services: Shoes and other related products
Website information:https://www.allbirds.com/
Date of establishment: 2014
Country: San Francisco, California, USA
Differentiating features: The brand is known for its environmental protection and product quality. It reflects the company's social responsibility awareness by focusing on sustainable development.
05 Stitch Fix
Products and Services: Clothing website
Information:https://www.stitchfix.com/t/gateway
Date of establishment: 2011
Country: San Francisco, California, USA
Differentiating features: Old model, new gameplay. The brand adopts the old form of clothing personalization, but passes style testing on the consumer side, records consumer preferences, and creates a unique "wardrobe" for each person.
06 Misfits Market
Products and Services: Organic agricultural products with unusual specifications
Website information:https://www.misfitsmarket.com/
Date of establishment: 2018
Country: Delanco, New Jersey, USA
Differentiating features: Founder Abri Ramesh identified an opportunity for "ugly" products. These products are usually not sized to meet retail fruit and vegetable standards or are "ugly" in shape, so they can be sold at low prices. Little did they know that such a magical opportunity created a business worth millions.
07 Lovevery
Products and services: Children's educational toys
Website information:https://lovevery.com/
Date of establishment: 2015
Country: Boise, Idaho, USA
Differentiating features: Serving customers on a subscription basis, educational toys comply with Montessori education concepts (a term in the education field, mainly to promote children's independent learning ability). The toys are designed under the guidance of child development experts and made of non-toxic and safe materials, providing a new generation of parents with safe and secure parenting products and services.
08 By Humankind
Products and Services: Toothpaste, dental floss and other personal care products
Website information:https://byhumankind.com/
Date of establishment: 2017
Country: New York, USA
Differentiating features: Through a subscription system, it provides users with environmentally friendly toothpaste, dental floss and personal care products. Even the packaging of the products is made of recyclable plastic, emphasizing the concept of environmental protection. Online consumption during the epidemic has greatly promoted the brand's growth.
09 The Farmer’s Dog
Products and services: dog food
Website information:https://www.thefarmersdog.com/
Date of establishment: 2014
Country: New York, USA
Differentiating features: The Farmer’s Dog’s dog food meets human consumption standards. The products are freshly processed and delivered directly to customers, ensuring safety and freshness. The Farmer’s Dog is one of the few pet products companies to be worth millions of dollars.
10 Knot Standard
Products and Services: Customized Clothing
Website information:https://www.knotstandard.com/shop/
Date of establishment: 2011
Country: New York, USA
Differentiating features: Providing customized clothing and services directly to consumers, Knot Standard can customize exclusive styles for each customer, thus increasing the customization value of the entire clothing.
11 Burrow
Products and Services: Furniture
Website information:https://burrow.com/
Date of establishment: 2016
Country: New York, USA
Different features: Yes, DTC can also be used at home. Burrow provides consumers with high-quality furniture that combines beauty and comfort, is easy to assemble, and provides consumers with efficient and convenient services in terms of transportation, solving the difficult problem of purchasing furniture.
12 LOLA
Products and services: Feminine care and health products
Website information:https://mylola.com/
Date of establishment: 2015
Country: Boston, Massachusetts, USA
Differentiating features: LOLA provides products to users through a subscription system, takes health as the main breakthrough, and intuitively displays the production process of products to users, which is in line with the health concepts of modern women.
Source of content of this article:https://influencermarketinghub.com/dtc-brands/#toc-0
