As we deepened our understanding of the customer's business scenarios, we discovered that overseas owned channels also present a variety of situations. Broadly speaking, regardless of B2B, B2C, or S2b2c, they all need to conduct overseas owned-channel operations. However, each cross-border model is different, and the strategies adopted will also be different.
B2B needs to combine social media sales with owned-channel operations to achieve extensive social media reach and conversion of social media customers + social precipitation; B2C needs to need owned channel to retain the company’s valuable customer data, and at the same time develop customer repurchase and referral value to increase ROI; the platform needs to need owned channel to feed back public domain growth, compliance evaluation and platform owned channel dual-line growth; independent stations need to need owned channel, retain customer data and make resource library reserves; offline needs to need owned channel for social new retail The channel model combines online and offline to retain every valuable customer who enters the store, realizes transactions both online and offline, and expands the scope and time of store operation services...
There is no end to overseas owned channels. In the process of serving different types of customers and doing overseas owned-channel operations, SocialEpoch has also precipitated the owned-channel operations models of different global expansion companies. Below, we list owned-channel operations solutions for seven common global expansion scenarios:
#01
B2B Social Selling social media sales overall solution
A set of overall social media sales solutions for cross-border sales and other cross-border and overseas local B2B and B2 large C-type enterprises. It builds B2B sales on social media/social platforms to actively, accurately and efficiently discover customers and close transactions quickly.
Click here to view details:SocialEpochB2B Social Selling overall solution - build sales on social media/social
#02
S2b2c social owned-channel marketing overall solution
Precipitate a differentiated social e-commerce model, tap the lifetime value and social value of KOC Xiaob, and create an Ant-like distribution growth system for each enterprise.
Click here to view details:SocialEpochS2b2c social owned-channel marketing solution - Ant Xiongbing style distribution growth system
#03
Overseas social new retail overall solution
Through the new overseas social retail model of "turning offline users online and turning online users into owned channels", we can realize the combination of public domain and owned channel, the integration of online and offline, open up the full-link system and reconstruct the retail growth logic for overseas physical brands, retail brands and chain brands.
Click here to view details:SocialEpoch social new retail solution - offline users become online, and online users become owned channels
#04
DTC brand independent station owned-channel operations overall solution
Build a strong social connection owned audience pool for each brand, precipitate public domain traffic into the social owned audience pool, solve the two major problems of customer acquisition and owned channel stock growth of public domain traffic of independent stations, and improve the operating ROI of independent stations through owned-channel operations.
Click here to view details:SocialEpochDTC independent station owned-channel operations solution - establishing an impregnable owned audience pool
#05
Cross-border platform & social media platform owned-channel operations overall solution
Create a must-have growth traffic pool that combines product and performance for each public domain platform to achieve values such as owned channel feedback to the public domain, platform-exclusive owned channel real-person evaluation, brand global growth, and even S2b2c global distribution.
Click here to view details:Cross-border and social media platform owned-channel operations solution - growing traffic pool integrating platform quality and performance
#06
Mobile Internet global expansionowned-channel operations solution
Precipitate all users into social owned channels, retain corporate data, build a second strong connection to owned audience pools other than global expansion APP, and empower mobile Internet companies to monetize and grow.
Click here to view details:APPglobal expansionowned-channel operations overall solution—creating strong connectivity beyond APP
#07
Overall solution for financial global expansionowned-channel operations
Starting from the actual operation scenario of financial global expansion, from early customer acquisition promotion, to data security preservation to later compliance operations, SocialEpoch empowers enterprise operations to reduce costs and increase efficiency.
Click here to view details:Financial global expansion operation solution - the engine of efficient and compliant operation of financial global expansion
