01 Get to know KOC and KOL
KOC, the abbreviation of English Key Opinion Consumer, that is, key opinion consumer, generally refers to consumers who can influence their friends and fans to produce consumption behavior.
KOC is relative to KOL.
KOL, Key Opinion Leader, in fact, they are people who have appeal, influence and credibility in the industry. They are considered to have more and more accurate industry information and are accepted and trusted by relevant people.
These two have a huge boost to the entire marketing market. In the era of social media, content marketing traffic is king. A word from an industry expert, that is, a KOL, is worth more than ten shouts from a brand merchant. However, KOLs are good because they are authoritative, leaders, and leaders, so they lack a sense of intimacy and seem to be far away from consumers.
At this time, the advantages of KOC are highlighted. If KOL is the head, KOC is the waist. They can be anyone around you, me or him, they are relatives and friends, they are more real and trustworthy.
For example: A new mother wants to buy a diaper, but is confused by the advertisements that fill the screen. The neighbor mother (KOC) who lives next door tells people that model A diapers are easy to use when meeting people. She tells the new mother that model A diapers are soft when pinched, and her baby has always used them to make the bottom red and lumpy. She also gives you two diapers to try. So basically new mothers will buy Type A diapers.
There are many such cases in life. Such a neighbor’s mother is a proper KOC.
Users are hierarchical. There must be mothers around moms, friends of smokers must also be smokers, and shop owners near the community know most of the people in the community. Then continuing the situation of the above case,Getting a KOC is equivalent to getting a group of precise customers.。
02 Is cross-border e-commerce difficult? Try developing KOC
in the country, KOC operations have long been easily handled, and KOC users can also be trained and educated. Develop active users in the community, continue to cultivate grass in depth, invite you to become a grass planting official and provide various welfare benefits.Soft content and hard product revenue firmly lock KOC. As this group grows larger, the overall revenue will achieve a "snowball" accumulation.
I am afraid of being subject to account suspension when doing Amazon, I am afraid that it will be difficult to get traffic when doing an independent website, and cross-border selling is too difficult. Have you ever tried to get a batch of KOC first?
Overseas, these people are the owners of brick-and-mortar stores in communities, well-known Internet celebrities, group leaders of communities, and educated mothers. Everyone has different identities, but with them as the center, you can always find a group of like-minded people around you.There is no need to invest in high costs like industry KOLs. They can also reach user groups with the help of them, and the contact is more direct and the credibility is higher.。
So where do you find such groups? SocialEpoch has two ways to help you quickly obtain distribution KOC:
1. The accumulation of owned channels, the development of KOC from die-hard fans, from potential users to fans to members to distribution partners, and continuous planting to complete the progressive transformation of user relationships;
2. Use Facebook traffic, WhatsApp traffic, offline store traffic and other methods to obtain contact information and directly find precise people who intend to distribute or are already doing distribution. For example, SocialEpoch Facebook Drainage Bao (Pin Xuan Bao) can quickly find KOC in the MarketPlace transaction post and develop into a small distribution B for merchants.
03 Ten thousand people helping you sell goods is not obscene
Old Ao fans who are familiar with us know that SocialEpoch has served thousands of cross-border brand merchants in maternal and infant, clothing, electronics, creative department stores, etc., and the number of 1W+KOC users is unprecedented, and there will be newcomers in the future.
The global expansion of a creative department store brand and a leading electronic cigarette brand achieved a KOC distribution scale of 10,000 in just a few months. When a new product is launched and tens of thousands or even tens of thousands of people help you promote and introduce it in their respective communities, WhatsApp, Facebook and other media, the entire online and offline scene is quite lively, and of course the revenue is also considerable.
Interested friends can take a look at this case:
04 Essential weapons for building overseas KOC
Easier said than done. KOC Xiao B distribution was actually first seen in domestic micro-businesses, but it has expanded globally to foreign countries.From acquiring KOC users, to cultivating the brand's own KOC group in a targeted manner, efficiently gathering and managing KOC, distributing and pushing massive amounts of information, and establishing a distribution and profit sharing system for KOC at each level, they are all necessary and difficult to do this.。
At SocialEpoch, we have made this a comprehensive solution that is easy to do:
In the past, there was a customer acquisition magic tool to accurately find KOC small Bs around the world; in the middle, there was an owned-channel operations treasure and an owned-channel marketing treasure that cooperated with each other to improve the activity and management efficiency of owned channels; in the latter, there was a KOCShop social fission micro-store that integrated into the distribution and profit sharing mechanism; and throughout the entire SocialEpoch Academy practical methodology, continuous empowerment training.
SocialEpochS2B2C social owned-channel marketing solutionEmpower small businesses (KOC) + decentralized cross-border sales strategy to help 500 million overseas KOC distributors gain profits through product distribution, stay away from platform account suspension and high traffic fees, and take the path of differentiated global expansion sales.
