2022 has been constantly detonated by overseas social media since the beginning of the year: Tik Tok stores are opening wider and wider, and the number of site visits has skyrocketed; Facebook here has launched the Metaverse in the front and fully opened Reels in the back.
How can Facebook marketing be more effective in 2022? Below, we will talk about FB traffic optimization methods from the three key points of content/reach/efficiency:
1. Key points of content: UGC is the soul
When it comes to UGC (user-generated content), the first impression overseas users have of UGC social media is not Facebook, but tag-driven social media such as Tik Tok/Twitter/Instagram.
Facebook is a content creation platform, and original and authentic content is naturally what they expect and promote. For cross-border merchants, if they can be good at using UGC and guide a large number of users to share and discuss in the brand Page or Post, it will undoubtedly greatly improve the brand homepage.weight and mentions. At the appropriate stage of the discussion, you can also add guiding words to guide one-on-one private message consultation or add an official WA account, such as the one below.
The power of this kind of UGC content discussion is amazing. In China, the power of public opinion on Weibo is enough to make a brand become famous overnight, such as the brutal consumption incident of Hongxing Erke. Overseas, the same is true.
Facebook content is not only reflected in the comment area, but also in everyone's home page, post, and group group. Every merchant here will face two problems:
The first is content type, or what exactly should cross-border merchants post?
Second, the potential energy of content needs to be accumulated. The "Matthew Effect" of content is amplified by social media, but the production efficiency of content is always a problem.
What kind of content can help merchants and users establish better dialogue opportunities? Below, we would like to share with you 9 common content topics on Facebook:
Common content topics on Facebook
Product picture：
- This is a must-have post. On Shein’s official homepage, a large number of pictures are displayed every day.
Ask a question：
- Ask your users some questions related to their needs. Inspiration for the questions can be mined from user posts.
Show behind the scenes：
- Compared with the product, the production process of the product, the stories behind the characters, and even the behind-the-scenes footage of the video are all very interesting.
Hot topic：
- Two suggestions, one is that the hot spots should be appropriate, and the second is that the hot spots should not be shoddy. For example: the hot topic during the epidemic is "Stay home". The picture below is from the work of Dr. Seuss books.
tell stories：
- Real product stories, office dramas, and stories of fictional characters. Introducing products into stories is far more vivid than blunt product introductions.
short video：
- Facebook now fully opens Reels short videos. Appropriate short videos will make people’s eyes shine. (If you really want to do short video marketing, you should go to Tik Tok. The focus of the platform is different, and the environment and benefits will be different. TT is the kingdom of short videos.)
Create a character：
- Who says a Facebook homepage must be a blunt business account? Appropriate character design is definitely more interesting.
content blog：
- Posts are your content blog. Professional sharing can also be fun. Long-term sharing will lead to the accumulation of content.
Quizzes and gifts, discounts and promotions：
- Most common content topics.
So how to ensure the efficiency of content? The third part of this article will focus on this point.
2. Reach: dual link of community + one-to-one dialogue
If your homepage is an ideal place to showcase your main business, then Facebook Groups are the cradle of building an online community around your business. No matter how lively and exciting Page's discussions were, there was no place to put the fans' excited hearts. Naturally, everyone's enthusiasm dissipated within a few days.
In this case, social links are the bridge. In SocialEpoch's overseas owned-channel operations, social links are divided into many types: strong links, weak links, social links, and one-to-one links. There are two link forms that Facebook marketing merchants cannot miss:One is Group and the other is WhatsApp.
Needless to say more about the former, let’s talk about the latter: WhatsApp’s strength cannot be ignored, with 2 billion monthly active users. Its strong user base has forced Facebook to integrate its connection methods into product functions: now, after creating a Facebook homepage and publishing a post, you can add a WhatsApp account.
Achieving one-to-one contact with users on WhatsApp is the basis for enterprises to create an owned audience pool and achieve conversion, repurchase and recommendation. It is worth noting that the embedding of WhatsApp provides an opportunity to display accounts on merchants’ official homepages and posts, and also provides a lot of convenience for many cross-border merchants to find small B or KOC distributors.
3. Efficiency: Automatic batch operations revolutionize efficiency
Content is the foundation and reach is the purpose. In the process of Facebook marketing, efficiency is the bridge from the foundation to the purpose. Can a large amount of content be published with one click? Can a large number of comments be automatically shared? How can guiding words be set in batches? How can various groups and various homepages with personal WhatsApp accounts be obtained efficiently?
Here, these can be easily solved:
Use page crawler：
You can search a large number of keyword homepage pages with one click, and combined with the homepage WhatsApp account, you can quickly obtain effective customer data;
Use batch sharing page：
Combined with comments that can be freely edited, different homepage information can be shared in batches. For Facebook players who operate in a multi-account matrix, this saves a lot of repeated operations and can efficiently share homepages with personal WhatsApp accounts to attract traffic;
Use batch posting：
While posting, the content can be synchronized to the account's personal center and multiple groups. Anyone who is a community operator will enjoy this function.
Use autorepost：
While reposting, you can choose whether to synchronize likes, whether to share to personal homepage, personal updates, whether to forward to a group, whether to forward to friend's personal homepage, etc., which can be said to be quite considerate;
Use automatic group joining：
Conditionally filter groups and automatically join, establishing the first social link with every potential user;
Share in batches using groups：
Achieve batch synchronized sharing in multiple groups of Facebook accounts, reach massive groups with one click, and improve the efficiency of social marketing;
Use accounts to go online/offline in batches: Synchronous operation of multiple accounts to improve the overall efficiency of Facebook operations.
PS: All the above functions can be completed in one tool, SocialEpoch and Facebook.
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owned-channel expansion is looking for SocialEpoch, the SocialEpoch empowerment series has started, please continue to pay attention. Preview of the next issue: Tik Tok operation album.
