Data released from the General Administration of Customs:
In the first half of this year, China's total import and export value of goods trade reached 18.07 trillion yuan, an increase of 27.1% over the same period last year.
Among them, exports were 9.85 trillion yuan, an increase of 28.1%; compared with the same period in 2019, exports increased by 23.8%.
The pie is so big and there are so many opportunities. How can cross-border sellers seize the opportunities and win this battle in life and career? Below, we start with the current layout and composition of cross-border e-commerce and go through them one by one. We hope to give you some thoughts when doing cross-border business.
At present, there are only two general directions for exporting cross-border sales and cross-border e-commerce:
- B2B: For example, those who do Alibaba International Station RTS target the big customers we often call them;
- B2C: For example, B2C platforms and independent websites, such as Amazon and Shopify, fall into this category.
As you can see, B2C cross-border e-commerce includes two types:
- One type is for e-commerce platforms, such as Amazon, which has seen a constant wave of account suspensions recently;
- One type is for independent websites, such as shopify, shopkeeper, etc.
With all this divided, is there any chance for the global expansion market? If so, where are the new opportunities and blue oceans?
Of course there is, otherwise how could we break out of the encirclement and walk in front of you. Where? In social media, in owned-channel marketing!
As for why, we have discussed and analyzed it at length. In summary, it is because social media is a common opportunity for the entire domestic and international business. In the past, the domestic owned channel model of social e-commerce based on WeChat was successful and mature. Later, there were foreign social giants such as WhatsApp and other social monetization efforts. For domestic global expansion people, the opportunity is at the right time.
Why do we need global expansion and social owned-channel marketing? See here for details:
So, how to implement social marketing and how to copy the owned channel model, if you think about it carefully, three key steps are required:
The first step: proactive and precise drainage.Customers are active on major social media platforms. If you take the initiative and guide customers to your owned channel pool in batches, your marketing will be more effective with half the effort.
The second step: owned channel intelligently manages marketing, activates owned channels, accumulates users, and achieves progressive relationship from fans to members.With the help of batch management and black technology tools, we can deeply cultivate customers to achieve high customer order stickiness and reduce overall marketing costs and improve efficiency.
Step 3: How can we do owned channel without distribution fission? How can distribution fission be without the enabling assistance of software tools and supply chain?
From this, we have discovered a new blue ocean beyond B2B and B2C e-commerce platforms and independent websites.Active and precise traffic drainage + owned channel intelligent management marketing system + WeChat store transaction/social fissionThe three-step integration, using these three key steps to realize the closed-loop design of global expansion social owned-channel marketing, uses the current hot new market that needs to be developed as a breakthrough point, and combines the domestic successful experience model to fully empower global expansion cross-border people with natural owned channel genes.
We call this solution SocialEpoch S2B2C social owned-channel marketing solution. In the spirit of continuous learning and tribute to the best, it is referred to as SocialEpoch Sanbanaxe. The picture below condenses the top-level logic of our global expansion marketing design and summarizes the essence of our owned-channel marketing over the years. (You can save it to inspire and think for yourself.)
Therefore, when we re-examine this global expansion journey, practice has repeatedly proven that combining the three S2B2C solutions can completely redo the global expansion cross-border business and help global expansion business to be even better.
▶ doFor B2B and B2C sellers on platforms such as RTS/Amazon, S2B2C solutions are another basket in which you put your eggs.
Putting eggs in different baskets originally came from the investment community, because risks are everywhere and diversifying investments can avoid risks.
In the same way, a single platform operation will undoubtedly entrust all the lifeblood to the platform, and the risk index will be greatly increased. The Amazon account suspension incident that started in May can be said to be the biggest earthquake in the industry in recent years. Big sellers have been shut down, medium sellers have been shut down, and medium sellers have been shut down. Small sellers have been shut down, and the platform is in a mess under the strict policies. Everyone in the industry is in danger. It is difficult to predict the future trend of this industry earthquake caused by policy and environmental factors.
On one side is the crisis of the platform, and on the other is the opportunity of owned-channel marketing. At a time when crises and opportunities coexist, every independent seller on the platform shouldLay out your own small S2B2C mall platform as early as possible, accumulate your own owned audience, resist the risk of platform account suspension, and achieve self-operated dual growth of the platform.. Only with a red heart prepared with both hands and a firm grasp of the lifeblood of business can one be a wise and brave man who can walk steadily on two legs.
▶ As a DTC independent website seller, owned channel is your sledgehammer to drive customer acquisition costs to the floor price again and again.
What independent stations lack is traffic. What we are afraid of is the high cost of customer acquisition.
Where is the traffic? For global expansion cross-border people who have almost no advantage in the offline market, the traffic is online, just above WhatsApp/Facebook/Tik Tok. So,By depositing advertising traffic into the social owned audience pool, it can reach users repeatedly at low cost N times, completing the relationship progression from fans to members to distributors, and developing users' lifetime value and social value., using the owned channel model to reduce customer acquisition costs and increase customer order value.
Those who do global expansion across borders all come with a hot red heart, not for temporary enthusiasm and entertainment, but to clear the clouds in the unknown sea and win the battle between career and life. Live up to our original aspiration and our enthusiasm, and we are willing to unite our dedicated heart, SocialEpochS2B2C, to realize this gamble of life with you!
Use the social owned channel model to redo the global expansion business.
