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This company has just completed a US$570 million Series F round of financing, led by Fidelity Management and B Capital. At this point, the valuation of this unicorn company has reached an astonishing US$4.9 billion, more than doubling its valuation in just six months.
Read More: Social e-commerce unicorn meesho raised US$570 million, and overseas S2B2C is booming
The accumulation of owned channels is a digital transformation for enterprises, helping enterprises conduct big data analysis based on consumer portraits, providing a true and reliable data basis for marketing and products, and accumulating brand digital assets.
Read More: Entering can divert traffic to Amazon’s independent website, retreating can lead to fission growth. Have you got the new cross-border outlet?
From the dividend period to the current mature period of the WeChat ecosystem, information will inevitably be continuously optimized. An era of simplicity and crudeness has passed, and the future must be a world of refined operations!
Read More: The WeChat group has collapsed. What implications does it have for global expansion of WhatsApp community operations?
Users are all in a circle, which lays a good premise for referrals from old customers: it is easier to operate, the trust endorsement effect is better, the users are more direct and accurate, the marketing method can be copied infinitely, and of course the customer acquisition cost will be lower.
Read More: @cross-border e-commerce, have you used this classic operation to reduce the cost of global expansion customer acquisition?
KOC, the abbreviation of Key Opinion Consumer in English, refers to consumers who can influence their friends and fans to produce consumption behavior.
Read More: Interpretation of hot words KOC: Selling goods across borders is too difficult. Have you ever thought about tens of thousands of people helping you sell?
Traffic channels can be divided into: public domain: such as third-party platforms, search engines such as Google, etc.; other domains: such as competitors' communities, fans of KOL Internet celebrities, etc.; owned channel: the customer fan group trapped by corporate merchants, that is, a user group that can be reached unlimited times at almost "zero" cost.
Read More: How does cross-border e-commerce do a good job of attracting traffic? If you want to build an independent Amazon AliExpress website, please check it out.
Good news Good news: WhatsApp functionality has been updated! This update has two advantages: the computer version supports independent online! The same account supports four devices being used at the same time!
Read More: WhatsApp feature update! The computer can be logged in independently and supports four devices to be used at the same time.
Taking a closer look at the current cross-border e-commerce industry, the mainstream models are nothing more than Amazon-like platforms and independent websites. These two major models have their own advantages and disadvantages. They are like two forking roads in front of cross-border e-commerce merchants. One has a low threshold and has its own traffic so you can get a share of the pie. The other has flexible independent operation and management and can be said to have no worries about account suspension.
Read More: Trapped in platform account suspension and suffering from independent site traffic, are cross-border e-commerce merchants really at a loss?
Precipitating the owned audience pool and leveraging the scale of hundreds of thousands of owned channels with the power of a few people, the brand's owned channel plan for a station in Southeast Asia has been very effective.
Read More: The "social fission" sales method has a remarkable effect, dismantling the overseas growth strategy of an e-cigarette brandChange a keyword, or select "All Articles" to continue browsing.
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