According to recent reports from The Rio Times and NeoFeed, WhatsApp Payments has been launched in Brazil on Tuesday (May 4). The payment service will be launched in stages among Brazil's 120 million users, of which current payment service users account for 1% to 2%.
1. WhatsApp payment features in Brazil
- transactionOnly between individualsExpand (corporate transfers need to be approved by the local central bank, and the time is to be determined);
- There will be no charge for transfers, but there will be someLimits on the number of transfers in a single day, the maximum transfer amount, etc.；
- Need to use payment businessBrazil local phone number, and at the same time required on the WhatsApp accountBind personal bank card；
- Need to enter when payingsix digit passwordor proceedFingerprint, face recognition。
In general, the payment function is similar to the WeChat payment function we use in China.
2. What is the significance for cross-border sales and cross-border e-commerce merchants?
Absolutely good news!
WhatsApp, with 2 billion users, has always been an essential tool for almost all global expansion cross-border sellers. It can develop customers, display products, and communicate in real time at any time, but it cannot complete the last step, which can also be said to be a crucial step: payment.
(Imagine the impact on your life and work if WeChat did not have transfer payment.)
The launch of the payment business is undoubtedly a milestone of great significance for both parties to the transaction. For cross-border sellers who were previously plagued by payment differences, there isBetter service, lower cost, higher efficiency, easier transactionWith many other advantages, the transaction rate will naturally increase.
From India to Brazil, from 400 million users in India to today’s India + Brazil (400 million + 120 million) user market, WhatsApp is constantly expanding its own ecological transaction closed loop, constantly helping its social e-commerce transform from imagination to reality.
“Payments on WhatsApp are beginning to roll out to people across Brazil beginning today and we look forward to bringing it to everyone as we go forward,”
——Excerpted from techcrunch
As early as 11 months ago, the official spokesperson of WhatsApp stated that it started in Brazil and hoped that more and more people could enjoy the WhatsApp payment service.
This means that in the future, its payment business will be rolled out to the 2 billion WhatsApp user market, which will naturally be the icing on the cake for domestic partners doing cross-border sales and cross-border business. For WhatsApp, the implementation of global user payment will take some time, which also buys global expansion people valuable time and energy to plan WhatsApp marketing in advance.
Still taking WeChat, which has a very mature and successful domestic payment business, as an example. The earliest WeChat was an instant messaging software, and now,WeChat has long developed into a social-based ecosystem that can conduct all forms of commerce.WeChat enables instant messaging, gaming and entertainment, shopping and consumption, and dissemination of information, while payment facilitates all transaction activities based on the WeChat ecosystem.
Based on the huge traffic of WeChat users and the advantages of social trust, social e-commerce emerged as the times require, such as Yunji, Weidian, Pinduoduo, Fenxiang, Yunhuo Youxuan, etc. The first group of people in China to join social e-commerce have already made their first pot of gold in life. And now,Today's WhatsApp is just like WeChat at the beginning of the payment business. The only difference may be that compared to WeChat's pioneering journey of social e-commerce, WhatsApp has many and mature references.
Imagine the near future:
Those who are engaged in cross-border e-commerce can just chat and sell goods;
Those who work in cross-border sales can also chat, take out their mobile phones, open WhatsApp pay, and tell customers that they can pay directly;
If you use SocialEpoch againWhatsApp SCRMYes, you can set up the automatic reply before going to bed, so you don’t have to chat about it. When you turn on your phone in the morning, you will see that the customer has paid a deposit.
*This article was originally created by SocialEpochsocialepoch, and part of the content was compiled from websites such as techcrunch/g1/the rio times.
