owned audienceOperation is a marketing concept that has emerged in China in recent years.
It uses the company's marketing staff to collaborate with customer operations and sales to gather potential customers on social media tools like WeChat, and then conduct re-marketing activities that can be reached at any time. It is a method of repeatedly exposing and persuading potential customers at a relatively low cost to achieve the purpose of closing a deal.
Currently,SocialEpochAmong our customers, there are quite a few cross-border e-commerce merchants. Global expansion people are at the forefront and have copied this gameplay to overseas social media, such as through Facebook personal account matrix, LinkedInowned audienceRepeatedly exposed and then drained toWhatsApp chatThe method is a relatively mature way of playing.
One of the challenges involved in this is the production of materials during the operation of owned audience accounts, customer service, business and sales of their own owned channel accounts.
TargetSocialEpochFeedback from customers in actual operations, our customer service success team specially made aTutorial on empowering overseas owned audiences to produce operational materials
That’s it, share it with everyone.
Many times, even if you add potential customers on Facebook, LinkedIn or WhatsApp, you may not be able to close the deal quickly. Some may just lie on the list without saying a word, but their needs are real. This requires our sales staff to use our professional knowledge and operational skills to activate every potential customer.
At the same time, your professional and high-quality product posts in your social media circle of friends will increase the trust of new customers who are interested in you.
So today, the editor will take you to learn how to create professional product post, owned audience materials.
A good WhatsApp update, a seemingly short copy, a simple Facebook advertising poster, and a short Youtube video may be a powerful tool for our business staff to discover potential users and achieve conversions.
Salespeople who master the method of producing operational materials can not only save time, but more importantly, it is always better than looking for designs and operation processes that are cumbersome and may not necessarily produce results.
You can't just make a beautiful event poster and attract several clients while others are still waiting for the design.
Okay, without further ado, here comes the key point!
01
Poster picture
PS is a well-known software with powerful functions and good effects, but it is relatively complicated for novices. We will not discuss this here because it is not convenient for our sales staff.
Below we introduce several tools that can complete basic QR code text replacement using mobile phones.
■ Finalize design
There are mobile and PC versions, and there are many picture templates that can be applied. Let’s give an example. Use your mobile phone to make a good night poster. It only takes three steps, and novices can operate it.
First, open the mobile version of the software scene and select the circle of friends, select a good morning and night template, click on the template to enter the operation page, and then replace the QR code and text.
Isn’t it super simple? After making it, our customer service and sales staff can post it in our Facebook and WhatsApp groups.
Customers will remember you only if you are active and leave footprints every day, who will think of you first.
■Picture Monster
It is said to be a software that can draw pictures as long as you can type. It also supports PC, mobile phone and small programs. It is easy to use and powerful.
There are many templates that can create beautiful posters in one minute even with zero design knowledge. It is very convenient and quick to add or replace text and pictures.
■ Canva
This is my favorite one. It has a simple picture. Although the templates are a bit limited, fortunately many of them are free and there are many free fonts, which is really convenient.
■ Maker Notes
It is also a very simple one. You can create a beautiful poster without using any brain. There are posters for various occasions.
■ Beautiful pictures
The editor personally doesn't like using it very much, but it is easier to use than PS. It is also very convenient for those who are used to using beautiful pictures, and the posters they create are also very beautiful.
The above apps are all very suitable for beginners who don’t know how to design. I believe our sales staff will use these for holiday posters, event posters, and good morning and night posters, so they don’t have to look for designs and drawings.
02
GIF
The above-mentioned most popular software for making posters can basically make animated graphics and is very convenient, but I still want to recommend my favorite software for making animated graphics.
■ SOOGIF animation
It is characterized by keeping up with the trend. It has the most popular materials at the moment. You can download them directly for trial use, but you can only download them for free once a day. You need to be a member to get unlimited access.
It doesn’t matter if you don’t have the animated picture you want. It can easily convert pictures, videos, screen recordings, etc. of various scenes into GIF very conveniently and simply.
Use it to make the emoticons you want,Wouldn't it be great to be the most special person among your customer base and let them remember you in a second?
Of course there are some likegif making artifact、Meitu Xiuxiu’s Brothers Meitu GIF
They are also very simple. Friends who want to experience it can try it.
03
video
Short videos are an indispensable tool to attract customers. They are simple and easy to understand. The most important thing is that customers are willing to watch them.
Compared with pictures and animations, videos may be relatively complicated for our sales staff to produce.
There may be dozens or hundreds of salespersons in a company, and it is impossible for editors to leave different sales information based on the needs of each salesperson.
This requires us salespeople to leave useful information for ourselves on the video.
We can use some mobile phone editing tools to leave information QR codes or text at the beginning, end of the video, or anywhere you want.
■ Cutout
It is a very effective and simple editing software. Let’s see how we can use the editing software to add a QR code to the video.
The same goes for adding text. You can select the text and add the text you want.
If you only need a part of a video, you only need the function points you want. Cropping is also very simple. Just export it directly after the operation is completed.
■Quick editing
Before the editor used Quick Cut to do some simple video processing, it is also a fool-proof software.
■ Xiaoying
It has many similarities with quick editing and has powerful functions, but some of it requires a fee.
■ Meow Shadow Factory
Suitable for beginners, there are relatively few paid items, but I personally don’t like the interface very much.
There are thousands of simple video software out there, the most important thing is to find one you like. These simple and novice software are really great for our sales staff to add some personal information.
In fact, no matter what the material is, one thing to note is that the produced material must be localized and always in line with the customer's taste. Customers will be interested.
With highlight materials, even if some potential customers don't respond, they will definitely remember you, and customers will come to you when needed.
In addition to posters, videos, and animations to attract traffic, copywriting is also very important. We will not talk about it here, but will introduce it in detail in the next issue.
