A few days ago, Facebook just announcedWill invest $5.7 billion in Reliance Jio, India's largest mobile operator. Now in just a day or two, the cooperation between the two giants has officially begun. We couldn't help but marvel that the speed of this Indian old cow walking on the street is equipped with the speed of the United States. It is really different.
Just do it, no ambiguity. This time, the two giants Reliance Group and Facebook will put their efforts first.Social + e-commerce modelof trial. It seems that they are going to focus on the WeChat template this time and beat it hard.
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According to an on-site interview report by TechCrunch, a well-known technology media, we learned about the preliminary plans and testing plans of the two giants to cooperate: Jio’s e-commerce department uses JioMart as a platform to test the system for WhatsApp users to order goods through the messaging service.
Currently, the pilot is being implemented in three cities in Maharashtra, the most developed state in India: Navi Mumbai, Thane and Kalyan, which are satellite cities with a high level of development under the Mumbai Metropolitan Region.WhatsApp users can place orders at JioMart through the WhatsApp portal and pick up the goods from nearby stores through WhatsApp notifications.According to TechCrunch India staff member Manish Singh, more than 1,200 community stores participated in the pilot program.
The working mode of the pilot project is: buyers need to first send the message text "Hi" to "+91 8850008000" on WhatsApp; then, JioMart will send a link to users with corresponding needs. Through this link, users can click to register and place orders for beans, wheat flour, spices, coffee and corn flakes and other products. When the order is completed, the order will be assigned to a local grocery store (a store called "kirana" in Hindi in the customer's area. When the goods corresponding to the customer's needs are packed and ready, the customer's WhatsApp will receive a notification, and the customer can go to the corresponding store to pick up the goods and pay), and you go to the store yourself.
Here’s what the single page looks like, JioMart’s ordering system allows you to place your grocery order and pick it up from nearby stores
Since the cooperation is still in its early stages, this service content is still quite basic. With the joining of local Indian company Jio, the rapid promotion of WhatsApp Pay has become possible. In the future, the WhatsApp ecosystem will not only have a profound impact on the giants' game in India, but also present huge opportunities for our domestic global expansion companies. Through the initial cooperation direction between Facebook and Reliance Jio, it is not difficult to find that this is the same as what our SocialEpoch predicted.WhatsApp tends to be a user gathering platform for social e-commerce, and Jio’s role here is to serve merchants on the platform and provide resource services for local localization of WhatsApp, because programs such as its JioMart ordering system can provide both parties with some new insights about their users’ daily needs and consumption habits. At the same time, both of them have a large number of users to share, achieving a powerful alliance.
In the future, the in-depth cooperation between WhatsApp and Jio will be further strengthened. In the later period, WhatsApp may develop into "WeChat", and JioMart will develop into a complex such as JD.com, Pinduoduo, and Meituan. Based on the cooperation with WhatsApp, it will retain a strong traffic entrance.
SocialEpoch's cross-border Lopdeals has also made in-depth integration with WhatsApp for domestic global expansion sellers. SocialEpoch's cross-border Lopdeals has an in-depth distribution system design system and a mature traffic diversion and conversion system. able to do very wellHelp cross-border sellers divert traffic to WhatsApp, complete transactions on WhatsApp, and scale business on WhatsApp.
At present, Facebook will definitely spend a lot of effort to develop social networking layout for WhatsApp’s massive users, and at the same time cooperate with local giants to promote payment and e-commerce business.
In the near future, it is not impossible that China’s global expansion sellers will face a new blue ocean. This is also true in terms of underlying logic: The reason why domestic Douyin sales are currently relatively popular is because Douyin has a large number of users and a very deep penetration rate, while the number of sellers on Douyin is limited in a short period of time. This unbalanced situation of few attacks and high potential demand has created the dividends of Douyin's short videos.
Similarly, with the in-depth cooperation with localization giants and the rapid popularity of WhatsApp Pay, WhatsApp will usher in a new dividend after all. What we can do is not only wait and see, but jump in and join the excitement.
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About SocialEpoch
Become a WhatsApp social marketing service expert and help brands gain revenue through social marketing!
SocialEpoch has launched a series of marketing system services for WhatsApp to assist cooperative customers in building an efficient operation system for customer management and customer drainage for WhatsApp marketing.
The first SocialEpoch WhatsApp SCRM customer management system is launched to help cooperative customers improve the efficiency of sales and customer service management: it can coordinate the matching of multiple customer service agents and WhatsApp customer service accounts; communication messages from all customer service agents and customer service accounts are automatically synchronized to the cloud, so that customer data can be continuously saved and reviewed; intelligent reply messages are implemented so that customer service can work efficiently 24 hours a day.
At the same time, SocialEpoch provides WhatsApp traffic diversion services, including WhatsApp bulk messaging, WhatsApp group creation and bulk messaging, to help cooperative customers acquire accurate new customers in the blue ocean of WhatsApp traffic.
On the basis of the traffic drainage and customer service marketing system, in 2020 SocialEpoch will launch an empowerment system that combines social marketing methodology, social e-commerce platform, social customer traffic, social marketing system, and service consultation to provide a complete solution for Chinese brands' global expansion in social e-commerce.
