// Re-acquaint yourself with WhatsApp
WhatsApp is an application for smartphone-to-smartphone communication available to iPhone, Android, Windows Phone, WhatsApp Messenger, Symbian and Blackberry users.
This app uses push notification service to instantly receive messages from friends, family and colleagues. Switch from sending text messages to using the WhatsApp program for free to send and receive messages, pictures, audio files and video messages.
WhatsApp Messenger is the most popular chat messaging app in 104 countries and the most popular among all similar apps.
On February 12, 2020, WhatsApp announced that its number of users had reached 2 billion.
// The difference between WhatsApp, WeChat and SMS
WeChat is currently a social APP with 1 billion monthly active users, ranking first in China and second in the world. WhatApp is a social APP with 1.5 billion monthly active users, ranking first in the world in global coverage and global monthly active users.
WeChat and WhatsApp represent two completely different development routes for social software.
WeChat is a platform product that starts from instant messaging and gradually covers all aspects of people's lives such as clothing, food, housing, and transportation. Currently, WeChat has created the largest online ecosystem in China, and its dominance is unshakable.
WhatsApp has always positioned itself as a communication tool and pursues minimalism. Except for the necessary communication functions and the online payment function was just launched in November, it has no other functions.
But its high global coverage and high monthly activity prove the correctness of its strategy.
Not much to say about text messages. Charges, operator blocking, and smartphone blocking result in a low reach rate for SMS marketing.
Without further ado, what are the applications of WhatsApp in Internet finance?
Market traffic is limited, operating unlimited WhatsApp can promote activity
As an industry matures, traffic dries up and traffic costs become higher and higher. Common data in the financial industry show that during the process from user registration to installation to submission of submissions, nearly 50% of users fail to submit submissions and are lost.
There are customers who do not proceed due to different reasons during registration, completing personal information, binding bank cards, etc. The value of these users becomes particularly important as traffic costs rise.
Those who have already borrowed money from the platform and are high-quality users of the platform have lost some users due to factors such as competing products in the market and individual users. These users have a higher value.
WhatsApp has strong penetration capabilities, high global coverage and high monthly active users. Such a large user base, user usage viscosity, and frequency of use make differentiated text messages the most ideal marketing channel. WhatsApp can freely reach any other WhatsApp users, which is an important theoretical basis for WhatsApp to do global expansion and empower Internet financial performance growth.
Using WhatsApp can be more efficient and reach users more efficiently. At the same time, as an instant messaging tool, WhatsApp can use various emoticons to attract users.
What should I do if the borrower is overdue?WhatsApp collection！
Repayment reminder text messages, overdue reminder text messages, and phone collection calls are all based on the fact that the user's mobile phone has unblocked information and the mobile phone number is in use.
What should I do if the user’s mobile phone number is turned off or down after the expiration date?
The platform provides mobile phone numbers to match WhatsApp accounts, and can filter recently active accounts, and use WhatsApp to send triggered repayment notifications.
■ Remind users to repay and provide repayment entry link
■ Add a customer service hotline to allow users who have questions about debts to call for consultation
■ Send the customer service wa account link, allowing users to click directly to enter the customer service chat interface, conveniently and quickly provide users with debt solutions, and cooperate with whatsapp scrm to serve customers more efficiently.
The core of collection is communication.
The company has made full preparations for communication, and has continuously set up the collection system, telephone lines, recruitment and training of collection personnel, and collection techniques.
The most critical thing is the quantity and quality of communication between debt collectors.
The volume of text message collection is large, there is no interactive communication, and the quality is not good.
Telephone collection is restricted by the workplace, and collection staff cannot carry out related work after get off work.
WhatsApp SCRM systemUsed in debt collection, customer service staff can communicate effectively at any time, avoid language conflicts and tension, and provide users with effective debt solutions.
and is currently developingWhatsApp SCRMThe mobile version of the system allows customer service personnel to leave the workplace and communicate with users in any environment and at any time. Instead of reading news and videos while lying down, sitting or commuting at home, it is better to communicate with users about debt solutions. I believe it can greatly increase the enthusiasm of customer service staff.
God rewards those who work hard, and the more they push back, the more they earn.
WhatsApp sending can promote awakening and new customer acquisition, and cooperate withWhatsApp SCRMReturn visits and operations for wake-up node users can improve the product and improve the user conversion rate of each node.
At the same time, sending collections through WhatsApp has a miraculous effect on overdue users. Using WhatsApp with customer service staff can greatly improve collection efficiency and recovery rates.
